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Facebook Sells More Access to Members
WSJ ^ | Wednesday, October 3, 2012 | GEOFFREY A. FOWLER

Posted on 10/03/2012 6:12:09 AM PDT by upchuck

Facebook Inc. is experimenting with new ways to leverage its greatest asset—personal data on about 900 million people—reigniting concerns about privacy. The strategy: selling access to its users.

Facebook is experimenting with new ways to leverage its greatest asset-personal data on about 900 million people-reigniting concerns about privacy.

Facebook in recent months has begun allowing marketers to target ads at users based on the email address and phone number they list on their profiles, or based on their surfing habits on other sites.

It has also started selling ads that follow Facebook members beyond the confines of the social network.

Facebook is making the moves, which show some early success, as it faces investor pressure to become a bigger player in digital advertising.

But in doing so, the Menlo Park, Calif., company treads a fine line between using consumer data to attract marketer dollars and living up to its promises to users and regulators to keep that data private.

At the core of Facebook's expanding ad strategy is the fact that the social network knows a lot about its users' true identities. Facebook is built on people volunteering personal information that's valuable to marketers, including names, friends, phone numbers and tastes.

In September, Facebook began allowing marketers with their own lists of email addresses and phone numbers to target ads at specific groups of Facebook users of at least 20 at a time. Facebook matches up that outside data with information users have entered into their profile.

Last week, the Electronic Privacy Information Center filed a complaint with the Federal Trade Commission over Facebook's new business practices, particularly its relationship with Datalogix and an ad-buying service called Facebook Exchange.

The open question is whether Facebook users will find the services unsettling enough to stop using the site.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Crime/Corruption; Culture/Society
KEYWORDS: facebook; fb; fbsellingdata; personaldata
"Targeted" by Facebook? I don't think so.

Facebook is evil.

1 posted on 10/03/2012 6:12:13 AM PDT by upchuck
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To: upchuck
Facebook is evil.

FB = An Eighth Commandment-free zone dominated by codependent narcissists and voyeurs.

2 posted on 10/03/2012 6:14:26 AM PDT by lightman (Settling for the "lesser of two..." is still choosing Evil)
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To: upchuck

Germany Tells Facebook To Destroy Face Recognition Database
http://www.techdirt.com/articles/20120816/01462020069/germany-tells-facebook-to-destroy-face-recognition-database.shtml


3 posted on 10/03/2012 6:19:37 AM PDT by listenhillary (Courts, law enforcement, roads and national defense should be the extent of government)
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To: upchuck

Anyone who uses Facebook with the expectation that they have even a shred of privacy left is delusional.


4 posted on 10/03/2012 6:27:15 AM PDT by Alberta's Child ("If you touch my junk, I'm gonna have you arrested.")
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To: upchuck

It’s so annoying that you are unable to post comments to news stories unless it is through facebook, which has your full name.
You can protect your page for the most part, but this is to much.


5 posted on 10/03/2012 6:31:50 AM PDT by svcw (Why is one cell on another planet considered life, and in the womb it is not.)
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To: upchuck

Our local Gannett newsrag has made their online forums and replies to editorial and letters accessable only through Facebook. The reason stated was to raise the level of civility. Topics which used to get hundreds of posts now get a few dozen at best, and others only a few.

They have succeeded in their real goal of quieting dissent from the regime’s dictates.


6 posted on 10/03/2012 6:40:41 AM PDT by JimRed (Excise the cancer before it kills us; feed &water the Tree of Liberty! TERM LIMITS, NOW & FOREVER!)
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To: upchuck

Thanks for this thread...I had been thinking of posting a vanity abt FB...
I’m not a fan, never put things on FB and only use it to see what kid is doing on there. Conservative friends put some good stuff on there, too.
Since the beginning of the week, I have been getting unsolicited Obambot ads which are really pissing me off. I can’t block it or however you can get rid of it. I suspect the little sh!ts at FB are pushing their boy Barry on all of us.
Any suggestions other than getting rid of FB all together?


7 posted on 10/03/2012 7:03:41 AM PDT by matginzac
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To: JimRed; svcw

The Aiken Standard, the local rag for Aiken County, SC, unveiled a “new look” on Monday, 10/1.

Among the new, “improved” features: If you want to do any commenting, you need a Facebook account.

Guess I’ll quit commenting. Freedom of the press is no more.


8 posted on 10/03/2012 7:07:48 AM PDT by upchuck (I miss my dog Snoopy. May 16, 1997-September 24, 2012 -- 15 years, 4 months. Forever in my heart.)
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To: Alberta's Child

Bump!


9 posted on 10/03/2012 7:12:37 AM PDT by upchuck (I miss my dog Snoopy. May 16, 1997-September 24, 2012 -- 15 years, 4 months. Forever in my heart.)
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To: matginzac
Any suggestions other than getting rid of FB all together?

No.

And you can't get rid of FB. Once you're signed up, they've got you and all your data forever. Even if you terminate your account they've still got all your stuff. And they'll continue to use it. That's the way they make money.

FB is like the Hotel California:
"You can check out any time you like
But you can never leave"

10 posted on 10/03/2012 7:19:42 AM PDT by upchuck (I miss my dog Snoopy. May 16, 1997-September 24, 2012 -- 15 years, 4 months. Forever in my heart.)
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To: matginzac

If you accidentally click on the obama ads, it will cost them real money — careful.


11 posted on 10/03/2012 7:21:13 AM PDT by jjw
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To: upchuck

Actually, I lurk on my hubs page so they have all his info...
Now, I’ll never get one! Thanks for the warning....


12 posted on 10/03/2012 7:38:14 AM PDT by matginzac
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To: jjw

Er, OK...
The first time this happened, I tried everything I knew to get rid of it...
No dice...I even tried to email FB to tell them what I thought of this cheap move...
Maybe a phone call.


13 posted on 10/03/2012 7:40:35 AM PDT by matginzac
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To: upchuck

hand in hand with the gov’t new ‘Death Star’ = the Spy Center in the Rockies - now up and running

anyone who puts there real stats - even name - of FB is dumb to the nth degree - just becasue FB says to, they obey like sheep.

Advertisers, current and potential employess, perps and gov’t spooks all track you...there’s a web site where you can see if you’re being looked at - I forget the link.

I - the “I” listed on FB - has no hits. “I” don’t exist, (no real name, DOB, town/state, school) except of course to the ‘Spy Eye’, who if they get pings they deem ‘subversive’, can find me by my provider. But otherwise, I’m not tracked...

Don’t forget your phone converstaions are monitored for catch words - and converstions/locatons are kept for future reference if “needed.” (Hitler has to be rolling in his grave over not having had all this ‘spy eye’ technology.)
The Spy Eye tracks your emails too - if you want something to be truly ‘quiet’, the old snail mail is the way to go.Even then, the age old caveat applies: Don’t put anything on paper that you wouldn’t want to see on the front page.


14 posted on 10/03/2012 7:50:03 AM PDT by maine-iac7 (Christian is as Christian does)
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To: svcw
which has your full name.

Anyone dumb enough to join FB with their full name deserve what they get.

Yes, FB says you MUST join with full name, DOB, schools etc - doesn't mean you should.

But this is the real enemy of freedom - Sheeple blindly foillowing orders.

I've been on FB for years, to keep up with kids, g'kids, etc. I have NEVER used my real stats.

Ditto most of my family. WE know who WE are on FB. The rest of the world doesn't need to know. (If for nothing else, remember that ID thiefs comb the net for personal data and can easily use it to steal YOUR ID.)

15 posted on 10/03/2012 7:56:44 AM PDT by maine-iac7 (Christian is as Christian does)
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To: matginzac; All

I get NO ads - because I never entered my real name/stats. They can’t ‘find’ me - I don’t ‘exist’.

Just because FB says you MUST enter real name, DOB ets - doesn’t mean you have to ‘obey.’

I have a standard list of ‘stats’ I use, none of which are mine, on ALL online links requiring stats, except the following - .

The only places that have my real stats is my banking and the two cyber stores I buy from.

Think about it In Free Republic - our personal information is just that. You don’t know me, I don’t know you.

Perps, advertisers, criminals, identity thiefs can’t find me.

Again: Just because FB says you must open yourself to such risks, doesn’t mean you should. You’re not buying anything from them, you don’t owe any fees. They DON’T NEED YOUR PERSONAL STATS. You need not “obey.”


16 posted on 10/03/2012 8:09:35 AM PDT by maine-iac7 (Christian is as Christian does)
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To: maine-iac7

Excellent advice!
And probably a good rule to follow on anything done on line...
Thanks.


17 posted on 10/03/2012 8:26:46 AM PDT by matginzac
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To: svcw

“It’s so annoying that you are unable to post comments to news stories unless it is through facebook, which has your full name.”

That’s why you need a second facebook account that use a pseudonym and is used for no other purpose except for posting those types of comments.


18 posted on 10/03/2012 10:31:11 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: matginzac

“Since the beginning of the week, I have been getting unsolicited Obambot ads which are really pissing me off. I can’t block it or however you can get rid of it.”

I’ve seen this Obama Ad thing happen when people get tricked by FB into installing a FB plugin into their browser. The FB plugin was the source of the ads.


19 posted on 10/03/2012 10:34:08 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: catnipman
You hush now,
Have done that.

20 posted on 10/03/2012 10:38:53 AM PDT by svcw (Why is one cell on another planet considered life, and in the womb it is not.)
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To: maine-iac7

“I have NEVER used my real stats. “

The most important thing to NOT give anyone is your real birthday. That and your social is almost all that is needed for identity theft these days. I usually use 1/1 or 4/1. Got a kick when some of my FB “friends” sent me happy birthdays on 1/1. One of my smarter friends said she didn’t think I was a new year’s baby, or she would have remembered that.

The really sad thing is all these young kids that display their entire lives on FB, including all the invasive apps and such that result from the “like” crap.


21 posted on 10/03/2012 10:40:33 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: matginzac

I’ve seen this Obama Ad thing happen when people get tricked by FB into installing a FB plugin into their browser. The FB plugin was the source of the ads.


22 posted on 10/03/2012 10:42:38 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: catnipman

Thanx...will look into it.


23 posted on 10/03/2012 11:42:14 AM PDT by matginzac
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To: catnipman

ahahah - we have the ‘same’ BD - I get BD wishes twice a year now too LOL


24 posted on 10/03/2012 10:42:37 PM PDT by maine-iac7 (Christian is as Christian does)
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To: lightman

Just FB or all Social Media? Linkedin? Twitter?


25 posted on 10/04/2012 6:31:14 PM PDT by Borges
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To: Borges

LinkedIn, probably not Eighth Commandment free but still has the codependent tendencies, though not with pictures of “look at my dinner”.

Twitter definitely on all counts.l


26 posted on 10/04/2012 8:21:23 PM PDT by lightman (Settling for the "lesser of two..." is still choosing Evil)
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To: lightman

People who post photos of their dinner quickly get blocked from most people’s scrolls because they are boring. FB is a great way to do a whole bunch of useful things including keeping in touch with friends and family who are overseas.


27 posted on 10/05/2012 8:35:29 AM PDT by Borges
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