Romney’s ad barrage starts in two weeks.
I certainly hope so, Romney is going to have to spend his campaign stash sooner or later. It won't do him any good on November 7.
A concentrated ad campaign just before the election could be very effective for Romney, especially if it has an uplifting message similar to Reagan's "Morning in America" theme in 1984. Negative ads just before an election indicates desperation and usually come from a losing campaign.
Ideally, the ads will feature Mitt Romney himself and will be virtually in "real time." What I mean by that is the commercials should show footage no more than a few days old. Scott Brown, in the final weeks of his 2010 campaign, had commercials of himself walking through South Boston or a factory, while people honked horns and cheered for him out of windows as Scott spoke. I think those ads very effectively channeled the excitement and energy that surrounded Scott Brown's campaign at the time and fueled his victory.
Check out one of these 2010 Scott Brown ads here called "Momentum". I remember being so psyched over this ad that I immediately drove out to Worcester to see one of his rallies there.
Many of the same people from that campaign are now working for Romney so this might be exactly what they had in mind. These kind of ads (as opposed to the negativity we usually see in political ads) can be very, very effective.