Posted on 10/06/2012 9:19:37 PM PDT by County Agent Hank Kimball
OK, I don't watch a lot of regular network programming. Here's what I watch:
Major Legue Baseball
College and NFL Football
FoxNews
Occasional reruns of Frasier, which appear on the Hallmark Channel I believe.
My wife, however, watches various things on Bravo like those insipid Real Housewife shows, Top Chef, etc. (Yes, I know...) and Lifetime Channel.
Neither of us have seen a SINGLE Romney ad in weeks. Not one. I have seen dozens of Obama ads, and they appear to be generating new ones all the time. The most recent, today, was a rebuttal to the debate featuring Andrea Mitchell, and I saw that at least 3 times today alone.
Are the Romney people doing ANY advertising on national cable channels? I'm not kidding when I say I've seen not one, and neither has my wife.
Are they saving their money for a big election-nigh party? Spending it on consultants?
I must admit I'm at a loss.
Hank
Why would R&R throw their money at Texas?
Additionally, Romney has pretty much won the white male vote and your programming is demographically male.
I’m in CA and can’t say I’ve seen any ads by either candidate. Maybe it’s cuz this state is a lock for The RAT-in-chief.
Maybe after a bad month or so after the DNC the donations have been down, and maybe after this debate the donations will pick up.
It’s your location. I’m in New York, and I have not seen any ads from either candidate.
These are national networks - every one. Same commercials being run nationwide.
Hank
No, tons of ads hitting the swing states this week.
Excerpt:
“Washington (CNN) - Mitt Romney’s campaign and the Republican National Committee are together spending just over $12 million for television ads in nine battleground states this week, according to a Democratic ad-buying source.
The Romney campaign itself bought $7.7 million worth of ad time in those states running from Wednesday until next Tuesday while the RNC is spending $5.05 million for commercials to support the Republican nominee on the airwaves.”
Colorado: $650,000 (RNC only)
Florida: $1.6 million (Romney only)
Iowa: $1.33 million (Romney: $670,000; RNC: $660,000)
Nevada: $660,000 (Romney only)
New Hampshire: $240,000 (Romney only)
North Carolina: $1.46 million (Romney: $900,000; RNC: $560,000)
Ohio: $3.15 million (Romney: $1.78 million; RNC: $1.37 million)
Virginia: $2.63 million (Romney: $1.43 million; RNC: $1.2 million)
Wisconsin: $1.05 million (Romney: $440,000; RNC: $610,000)
You’re in Texas, right? Is there even the slightest hint that Obama will carry Texas?
Romney is smart enough to get maximum return on his campaign dollar so he’ll spend it in swing states or anywhere he thinks he has a chance at picking up a state. He’s not worried about Texas.
Obama is used to wasting other peoples money, so he’ll blow it anywhere, including Texas.
Lichtenstein!
He loaned it all to the Obama camp so they could roll it and snort blow.
It appears to be rather effective, don’t you think?
Again...these are national networks. National ads. People all across the country are seing the same ads. Of course, he wouldn’t advertise on local channels in Texas I understand that.
But these ads are all being seen in Ohio, Florida, and everywhere else. I just don’t get it.
Hank
I am in the central coast area and obama is running ads here, no Romney ads.
He has been focusing on swing states. I’ve read a lot from others in those states that he is hammering them hard.
Romney will likely win 60% of the vote in Texas
Unless you’re in a swing state or a media market shared with a swing state, don’t expect to see anything on cable or in any slots that are sold by a local station.
I’m guessing closer to the election we’ll see some national media buys, but they’ll be fairly thin, compared with “saturation bombing” in the swing states,and targeted on the demographic of the show they run in.
Anyone seeing more in swing states?
...also consider the media buys we have here. If it is a local buys like KETK, KLTV, etc, they don’t have a lot of reach and isn’t really needed. Locally we went something like 80% for Bush in 2004 and 75% for McCain in 08. There aren’t too many to convince here.
even national programming has local ads.
Come to VA. We’re getting plenty!!
I don't think so, most slots on cable-only channels are sold by the local cable provider. (Or at least that's the way it looked to me back when I had cable.)
I’ve seen several Obama ads during breaks in the baseball playoff games on TBS.
Nothing at all from Romney.
I believe advertising, even though the shows may be seen nationally, is done locally. I can be watching the OSU game in Colorado on ABC and during commercial break, I’m getting a Romney or Obama commercial and my dad watching the same game in central OH will get a different commercial. The same also happens with ESPN or WGN for the baseball games
Come up to CO if you want to see massive amounts of political TV commercials, radio ads, flyers, billboards, direct mailings, and anything else the campaigns can think of. They’ve been non-stop for both sides since early summer
Thanks for the info and the link.
I still think Romney is missing the mark dramatically by (apparently) not adverising on national cable channels. How many people watch local networks versus ESPN, A&E, National Geographic Channel, Discovery Channel, TBS, TNT, etc., etc.
I think a huge percentage of TV viewership is on these large national channels and the Romney camp appears to have blown them off entirely.
Hank
About 50% of advertising on national channels are still sold locally.
Here in Colorado the ads appear about 4 times an hour, we are swing state and the polls are showing Romney building a lead!
Hank - Mr. Haney says that Arnold the Pig told him that “market strategies” are a’workin.
I'm not sure that is how it works, I was watching the same baseball games earlier (TBS) in Minnesota and was seeing a ton of Bachmann and other local ads. It would be a complete waste of money for her to run ads in Texas, so my guess is that local ads run during the national broadcasts. I could be wrong though, I've never been in the TV business.
On another note, I did see 2 Obama ads during the game, if he has to spend money here its a good thing.
Really?! Obama ads? I’m in the Central Valley and the only ads I see are on national tv and they’re all O ads. Are you seeing them on local programming? Are there a lot of them? Or just occasional?
Hmmm. Interesting thought. I’m watching on satellite (DirecTV).
The thing that still doesn’t compute is that I’m seeing all the Obama ads. Surely, Filth isn’t paying for ads to run in East Texas where, as another poster pointed out, will go 70 percent or so for Romney.
Hank
Colorado: $650,000 (RNC only)
Florida: $1.6 million (Romney only)
Iowa: $1.33 million (Romney: $670,000; RNC: $660,000)
Nevada: $660,000 (Romney only)
New Hampshire: $240,000 (Romney only)
North Carolina: $1.46 million (Romney: $900,000; RNC: $560,000)
Ohio: $3.15 million (Romney: $1.78 million; RNC: $1.37 million)
Virginia: $2.63 million (Romney: $1.43 million; RNC: $1.2 million)
Wisconsin: $1.05 million (Romney: $440,000; RNC: $610,000)
____________________________________________________________________
Looks as if Romney knows how to spend his money wisely.
bump
Bill Maher Rips Obama’s Debate Performance: ‘Looked Like He Took My Million & Spent It All On Weed’
http://www.freerepublic.com/focus/f-bloggers/2941175/posts
I have Dish as does my Dad...It wouldn’t shock me if those Obama advertisements aren’t costing him a penny:)
Interesting. OK. So the Romney camp apparently made the decision not to do any of the national buys?
That would account for some people seeing some Romney ads and Filth ads, while others are seeing only Filth ads. Obama is buying national and local, while Romney’s buying only local.
Thanks,
Hank
Occasionally, they aren’t playing on the national stations but the local stations, who are affiliated with the networks.
So you do have a good point though.
Like the LA ABC which I think is a national network I haven’t seen any in the evening but when the local Santa Barbara ABC is on during the day, there are obama ads, I guess they still could be national.
During the day the local stations are showing a different line up than the LA stations.
Really.
THAT is exactly what triggered me. Millions upon millions are watching these games and seing nothing but Filth propoganda. Except, perhaps where Romney is buying local ads.
Makes no sense to me.
Hank
Ads are priced according to how many eyeballs will be reached. Reach 50 states; pay for reaching 50 states (Duh!)How should mass mailings work then? Should R/R do mailouts to all 50 states or pay much less by limiting their mailings to swing states. Simple economics.
Most of the narrow audience cable channels don’t get Nielsens done, so a campaign would have no idea of the demographics of who was was watching, much less where.
From your profile it appears you are in TX. How much money would you like the Romney campaign to waste in TX?
I spoke with a friend in FL before the debates who was concerned about the dearth of Romney ads. He texted me in the last couple of days to ignore that conversation, that the floodgates opened up after the debates.
I suspect it is the same in other key swing states. Romney and his people are pretty darn smart and aren’t going to be wasting money.
” - - - The most recent, today, was a rebuttal to the debate - - - “
What you saw was a DEFENSE ad: in politics, when you are explaining you are on defense.
Romney, as coached by the debate consultants is the real Romney.
Romney, as coached by his Campaign staff is a disaster.
Why Romeny does not fire his Haaaaaaaaaaaaaaaaaaavud “Top” Advisors is beyond me, unless he is determined not to win.
Thanks for this thread. Your $ question is a great one.
RINO Mind Meld ignores the fact that 35 % of Voters this year will have a chance to vote early. Many have already sent in their marked ballots.
RINO Mind Meld still assumes that “people really don’t decide who they are going to vote for until 24 hours before the election.” Many have already voted.
RINO Mind Meld finds comfort is losing by being really, REALLY stupid, politically. Witness RINO Poster Boy Lame-Brain McCain. He is still on TV and still offering advice.
Keep an eye on them. If gas prices out here are making such a big splash nationally, O may get worried about CA. NO WAY he wins w/o CA.
The last report I saw, sometime in the last week, is that Obama is out-collecting and out-spending Romney by significant amounts.
That was in a post here on Free Republic.
Sack Ed Gillespie and the Bush cronies on the Romney Campaign Team. Reince Priebus, RNC Chair is worse that useless. Rats always fight in the trenches, blood and guts. The Republican bluebloods have no clue.
Satellite cannot target content to the extent that cable can. However, if you have a DVR, targeted commercials can be downloaded to your set-top box, and only played in your specific area [one of the ways DVR costs are underwritten for satellite providers is by providing targeted advertising.] Local ad content is then inserted at predetermined times from the downloaded content.
That is no longer true. The cable networks are able to substitute commercials in various locations on nationally broadcasted programs. It may already be technologically possible to specify commercials by households.
OK. Thanks. This isn’t my field and I appreciate the education. But bear with me here, becuse I DO work in marketing and something still doesn’t make sense.
It would make sense to me that a network like TBS, say, would reserve SOME block of ads that it sells nation-wide. Don’t they sell advertising directly? And if so, don’t they need to base that on some guaranteed (or estimated) viewership?
Now as I think this through, though, maybe I’m seeing your point even more clearly. Apparently Filth is placing nation-wide buys while Romney is doing only the targeted local buys.
Which I understand, but still don’t necessarily think is smart. People travel. They watch in hotels and bars. They watch in aunt Minnie’s house while they’re on vaction in the neighboring state. Still seems short-sighted.
But I think I’m starting to get what I at least HOPE they’re doing.
Thanks,
Hank
Too bad he’s not using that money he’s outraising R&R in collecting to buy himself some debating lessons! What an Urkel!
I don’t think anybody does national buys for political ads anymore.
Look, it's the 21st century. The campaigns have robust "data mining" operations. They know precisely where they need to advertise for best effect. They don't need to target even an entire state.
The election will turn on precincts. That's just how it is.
Mr. Kimball,
Please step away from the insecticide and pay attention. Regardless of whether or not a shows are across the country, either regular network or cable, there are STILL local ads. My cable distributor is local, many are local. You don’t have Buckeye cable (an Ohio company) in Texas, do you?
Maddie10
How’s the central valley? SB gas went up $0.50 in one week.
Local news is saying probably another $0.50 next Friday.
There was an alert on the local news at 5 on ABC saying LA reg was $5.99 and super $6.29.
AND there is a shortage, stations are shutting down because they can’t get deliveries. I don’t know what farmers are going to do or truckers transporting goods.
Well, all I can say is the evening is about 70 degrees, no wind just soft sea breezes.........so going back on the deck and sip wine.
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