Here in Colorado the ads appear about 4 times an hour, we are swing state and the polls are showing Romney building a lead!
Ads are priced according to how many eyeballs will be reached. Reach 50 states; pay for reaching 50 states (Duh!)How should mass mailings work then? Should R/R do mailouts to all 50 states or pay much less by limiting their mailings to swing states. Simple economics.
Most of the narrow audience cable channels don’t get Nielsens done, so a campaign would have no idea of the demographics of who was was watching, much less where.