OK. Thanks. This isn’t my field and I appreciate the education. But bear with me here, becuse I DO work in marketing and something still doesn’t make sense.
It would make sense to me that a network like TBS, say, would reserve SOME block of ads that it sells nation-wide. Don’t they sell advertising directly? And if so, don’t they need to base that on some guaranteed (or estimated) viewership?
Now as I think this through, though, maybe I’m seeing your point even more clearly. Apparently Filth is placing nation-wide buys while Romney is doing only the targeted local buys.
Which I understand, but still don’t necessarily think is smart. People travel. They watch in hotels and bars. They watch in aunt Minnie’s house while they’re on vaction in the neighboring state. Still seems short-sighted.
But I think I’m starting to get what I at least HOPE they’re doing.