Skip to comments.Devastating Ad: The Real Jobs Report
Posted on 10/07/2012 4:47:03 AM PDT by BarnacleCenturion
The ad is titled Dinner Table and features a recently unemployed father trying to eat dinner with his worried wife and two kids. The only sounds that can be heard are the tinkling of utensils as the family unnervingly pokes at their food. It is a scene that has been played in real life in millions of homes across America during the Great Recession and the so-called recovery.
After 23 seconds, the ad, which was created, written, and directed by Jon Kahn, then fades to a black-and-white question on the screen: 12.1 million Americans unemployed. Isnt it time to try something different?"
(Excerpt) Read more at breitbart.com ...
Romney may be taking a page from Reagan here. In the midst of economic misery, one has to inspire hope in the hopeless. Reagan did that better than any candidate of my lifetime. Let’s see if Romney can do it.
Wow, that may just be the Republican version of the daisy ad.
Hits you right in the gut because most of us have been there at one time in our lives.
The only sounds are the clinking of the utensils and I’m hearing pouring rain outside - does anyone else hear the rain?
No kidding. That is the ad which must be played in as many states as possible.
It’s not even an ad. It’s real.
Hopefully this will run on national prime time...
The silence will grap people’s attention since the idiot box is squawking non stop ....all the time...
They will look to see why they tv is acting funny .... Silence
I like the ad. It shows the human face of unemployment. The Dad’s eyes look so sad... just despair. To illustrate how the unemployment rates affect families is a good thing. It takes away a cold percentage or number and makes it more “real” to the viewer. What popped into my mind is the same “dinner” is being played out by countless of other families across the U.S.
Russell [AFP Spokesmamn] said the person who saw the ad told him, "the first time I saw it I felt uncomfortable. The second time I felt sick. The third I wanted to cry."
Feeling uncomfortable was my reaction too. This ad feels real. The people look real. There is a "but for the grace of God, that could be me" aspect of the ad. As someone who was laid off (but fortunately quickly found another job) this summer, it brought back the shame I felt then.
This add needs to be played on every TV set. AFP should buy time on MSNBC for this ad.
It’s a white family, that’s totally racist! Although, I guess showing a black unemployed family would have been even more racist.
Same thing. I didn't hear the rain the first time, but I did the second. Powerful, powerful subliminal effect.
This is simply the best political ad in decades.
A gritty gut wrenching indictment of Obambi policies in 2 mins and 39 seconds
I don’t think there’s any meat on their plates.
You mean a page from Chicago Alderman Ed Vyrdolyak. Fast Eddie had a similar ad he ran against black Mayor Harold Washington. It didn’t work, but Fast Eddie was running as a Republican in a Dem town with a very large black population.
These are the kind of bread and butter issues they should be doing in commercials... not Pelosi muting her phone on Barry. They should do others for gas prices and food costs at the grocery store.
No, there are chicken breasts on the plates. The little girls chicken has been cut up (by mom, no doubt). Everyone elses is sitting there whole.
The subtle detail in this ad is incredible, just incredible.
The food is nice and fresh, no doubt bought before the news of the father being laid off. The next meal is the one in question. The family is warm and dry, still in their house, last month's mortgage bill no doubt paid. Next month's will be a challenge.
This ad must be put on every station. Every liberal Obamatard will feel personal shame watching this ad. The truth to liberals is like throwing a pail of water on the Wicked Witch of the West.
Powerful ad. I’ve been there as many people had and the feeling is hopeless. By only the grace of my Lord I was able to find a job.
Obama administration relishes white union type people in the unemployment line. In their twisted little minds, whites had it coming because whites have always been “preferred” because of their whiteness. All the schools, and corporations have supposedly been structured to prefer whites.
The truth of the matter is, the schools and corporations were structured based on Judeo-Christian, Greco-Roman principles (WHICH BY THE WAY ARE SUPERIOR TO ANY OTHERS WORLDWIDE) and don’t favor the depraved and the twisted.
To which the depraved and the twisted protest “You can’t tell me what to do.”
True, maybe the producers can add this to it: Obama has made too many of us orphans of the American Dream..
Very powerful. But we all know the first criticism by the left will be its racist because the family isn’t black.
To put the 12 million unemployed number in perspective, that is enough people to hold hands crossing the country from San Diego to Jacksonville @ six times.
A perfect subliminal touch.
You can almost imagine the kids thinking "I hope Dad gets a job soon. I don't want to be out there in the cold rain at night".
That is the most powerful and moving ad that I have ever seen in my life.
But what about Big Bird?!!!! /s
That was one of the best political ads I’ve ever seen. Subtle. Not a word spoken. But oh so damning. Note that the “dad” hasn’t shaven. The rain in the background. And the message is understated as well.
This is a gut-wrenching ad.
These folks really use sound perfectly... It is most effective to raise the sound level for an “explosion” in a movie if you have a time of near-perfect silence before it. This ad does the opposite - as it will be playing after some very loud ads.
I hope they also film a “dinner table 2”, 3, 4, etc., with different actors - some black, some Italian, Hispanic, etc. - so as to connect with each person in the audience.
What’s the problem? Barak The Beneficent will take care of these poor folk. /s
Only after you mentioned it. I had the vol down sort of low the first time then replayed it with the vol up to normal and yep, pouring rain outside. That sound of rain adds to the 'gloom factor' x 103 times.
an aside: That Americans For Prosperity org sure has a lot of great video ads. I watched a couple more after the 'Dinner Table'. They're all great.
I wouldn’t call it “devastating”. It is very effective. But much of that effectiveness is reduced when the web url comes on. If I had made this ad I would have gifted it to the Romney campaign. How much more powerful would it be if it ASKED “Isn’t it time to try something new?” and then either “Mitt Romney” or “Romney/Ryan” logo thereafter.
That might be the most powerful political commercial I’ve ever seen.
The pictures tell 12.1 million words.
I saw this at ‘Ace of Spades’ yesterday...it is so powerful I knew it would turn up here at FR...this needs to get on television...ASAP.
No... they won't feel shame...
Under the thin facade of compassion and concern is a totalitarian streak...
Their compassion level is directly tied to what political position people hold...
Wrong position...no soup for you...
North Korea concentration camps are full of millions who have the wrong position...
Liberals given the opportunity to silence the right...we would be on box cars heading to our re-education facilities...I have no doubt about it
You know the Obama re-election strategy is spinning out of control when Big Bird and Elmo are stump talking points...
An associate of mine brought this subject up after the debate and I asked her..
Millions of Americans unemployed, 16 trillion in debt and the Obama team think Big Bird and Elmo are an important issue?
Good post, but I want to call you out on one point: the idea that the left feels shame.
If we were talking about your garden variety of lib I might agree. But the left in the last 8 years or so has gone full foaming at the mouth rabid on us. These are the same sorts of leftists that happily marched Russians to the gulags. Shame doesn’t enter into the equation.
You know... you just came up with a brilliant idea for an ad. “..enough people to hold hands crossing the country from San Diego to Jacksonville @ six times”.. With some computer graphics to illustrate that type of number and the distance... brilliant.
This ad was made by a perfectionist. The mother has black hair, but the children have blonde hair. The father has blonde hair. These are his children.
In English class I recall that rain is a literary metaphor for death or maybe a foreshadowing of it.
My heart breaks for families like this. There are millions of them. Besides the fear they have of how they’re going to live, there is the depression from being unemployed that accompanies not being able to find a job.
I personally think companies will start hiring if Romney is elected just b/c they will have more confidence in his leadership.
Troughout America people prepare for another
Thanksgiving under the Obama administration.
This is a GREAT add but a sad fact. Unlike the Romeny $5T add this is one clear message... it is terrifying to not know where or how your next meal will come from or if all you count on is now at risk. This is an image of HOPE being GONE.
The number of unemployed is understated by about 50% though according to many of the more often quoted statistics.
Bravo AFP. Bravo.
I like some of the subtle details in this, like that unemployed men stop shaving and look angry, and that all the family can afford to eat is salad.
At least his wife didn’t spill his coffee.
That's what I saw too. No meat.
Everyone seemed to be eating salad (iceberg lettuce with tomatoes and cottage cheese), plus a baked potato. Little daughter had a bread roll instead of a potato.
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He didn't want to just redistribute, he wanted to demoralize us, it was about suburbia getting their comeuppance.
The stories I could tell that relate to this, the people I have met in various industries, and business and how everything Obama has done has had consiquences and has FUBAR'd things to the point where I agree with Ann Romeny that she worries about Mitt's Health. His task is so daunting, I am afraid after the 1st 4 years he is going to look 80 years old, not a young 64....
The only thing I'd change, I'd put a NASA project shirt of which he was on on the Dad.....
It’s far more than 12.1 million. Why are both sides afraid of the numbers?
It is a good ad.
Another good one would be to show a closeup of someone thumbing through their bills showing “overdue,” “final notice,” “foreclosure notice,” etc.
Then show text on the screen, “Are you better off now than you were four years ago?”
That question was perfect when Reagan asked it and it still rings true today.
My mother has green eyes and my father has brown eyes; both my sister and myself have brown eyes. I’m not too sure things like that matter too much.