Climate change: EU rebrands green energy campaign

BBC News ^ | 10/8/12 | Roger Harrabin - Environment analyst

[NormsRevenge]

The EU has launched a campaign aimed at showing how low-carbon solutions can improve quality of life.

The European Commission believes that policies to cut greenhouse gases will only work if individuals share the vision of a low-carbon society.

"It's perhaps been a bit too much doom and gloom in the past on climate," one official told the BBC at the launch in London. "We are now emphasising the need to inspire people."

The EU-wide campaign runs until 2014.

The campaign title "Worldulike" will doubtless raise eyebrows. The name is uncomfortably reminiscent of the British baked potato restaurant chain Spudulike.

The vision is being transmitted through the Commission's website world-you-like and also Facebook and Twitter.

These will create space for positive examples of tackling climate change throughout Europe, including schemes to use excess body heat from one building to warm another (Sweden); allow neighbours to use your car (UK); and generate energy from landfill (Latvia).

Experts in media and marketing have criticised politicians in the past for failing to show people how climate policies could make their own lives better in the short term, as well as reducing planetary risk in the longer term.

...

Critics will argue that some of these claims are contestable, but Ms Hedegaard told BBC News: "If we are defeatist over the climate we will get nowhere."

"There are many good solutions out there that other people can learn from. Climate change policies create jobs in Europe in renewable energy and retro-fitting - these aren't jobs that can be exported.

"The UK has enjoyed massive growth in the green economy with 110,000 green jobs. Climate change policies also help us reduce our imports of fossil fuels and help to give us the lead in smart technologies as resources become more scarce."

[NormsRevenge]

I like have a question, like my dog ate my carbon credits, how do I get replacements and will my dog be OK.?

[NormsRevenge]

won’t be long, they’ll ask everybody on a block to sleep in one house at night.. how’s that for organizing a community?

[Tenacious 1]

The EU has launched a campaign aimed at showing how low-carbon solutions can improve quality of life.

Improve Quality of life? Sharing cars? Using you body heat to keep warm (in other words, more clothes)? I think they mean, "Lower your lifestyle, expect less and you will be satisfied more."

The EU-wide campaign runs until 2014.

Who in the EU is funding this caper?

[dhs12345]

Your dog will be fine.

Just wait a couple of days and you’ll be able to find the carbon credits on your backyard grass. The credits will still have 100% potency and I suggest that you mail them to your local carbon credits collection center. Mailing them to Al Gore will work too.

Good luck.