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Romney's Ad Buy Tops President's
Wall Street Journal ^ | October 10, 2012 | By LAURA MECKLER And DANNY YADRON

Posted on 10/10/2012 4:59:46 PM PDT by Oldeconomybuyer

For the first week of this election season, Mitt Romney is outspending President Barack Obama on television ads, with the Republican challenger dipping into a war chest amassed from an aggressive fundraising schedule.

Mr. Romney will spend about $16.8 million on television ads this week, according to ad-tracking data provided by media buyers, while Mr. Obama will spend about $15.5 million, down 30% from a week earlier, when the campaign spent heavily to air a two-minute, pre-debate spot.

When spending by independent super PACs is included, the mismatch is wider. Mr. Romney and his allies will combine for $31.4 million this week, compared with $19.7 million for Mr. Obama and his supporters, according to data from one media tracker.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Constitution/Conservatism; Government; News/Current Events; Politics/Elections
KEYWORDS: ads; dncstrategy; election2012; romney2012
“Mr. President, you’re entitled to your own house and your own airplane, but not your own facts.”
1 posted on 10/10/2012 4:59:51 PM PDT by Oldeconomybuyer
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To: Oldeconomybuyer
Hallelujeh. Let the carpet bombing begin.
2 posted on 10/10/2012 5:01:40 PM PDT by hinckley buzzard
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To: Oldeconomybuyer

Romney is a battle hardened business operative. He is not going to act on emotions, just cold hard reality of politics. Now is the right time to begin carpet bombing Ads. He did the same in primaries.


3 posted on 10/10/2012 5:08:08 PM PDT by entropy12 (Romney/Ryan 2012... Please send more campaign cash to them.)
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To: hinckley buzzard
"Let the carpet bombing begin."

Oh, hell yeah.


4 posted on 10/10/2012 5:08:32 PM PDT by SnuffaBolshevik (In a tornado, even turkeys can fly.)
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To: hinckley buzzard

I’m in Wisconsin , the bombing started after the debate. I’m wearing out the mute button on my remote.


5 posted on 10/10/2012 5:12:53 PM PDT by UB355 (Slower traffic keep right)
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To: SnuffaBolshevik

LMAO!!!! Awesome.


6 posted on 10/10/2012 5:17:51 PM PDT by BlueStateRightist
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To: Oldeconomybuyer

I’m in the South and I see Obama ads every so oftenon national sports broadcasts but nothing from Romney. I keep seeing people report Obama TV dominance. Where has Romney been spending his money?


7 posted on 10/10/2012 5:19:00 PM PDT by Jake8898
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To: hinckley buzzard
That deserves a picture LOL!....

Hallelujeh. Let the carpet bombing begin.


8 posted on 10/10/2012 5:19:39 PM PDT by thingumbob (I'm a bitter clinger...I dare you to take my gun)
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To: hinckley buzzard

I have seen a rash of Romney ads here in VA in the past 2 weeks.


9 posted on 10/10/2012 5:20:56 PM PDT by KC_Conspirator
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To: hinckley buzzard

I have seen a rash of Romney ads here in VA in the past 2 weeks.


10 posted on 10/10/2012 5:22:21 PM PDT by KC_Conspirator
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To: Jake8898; All

My guess he spending it where it matters the most. I’m seeing Obama ads here in Illinois, granted it was on a cable station.


11 posted on 10/10/2012 5:22:38 PM PDT by KevinDavis (Romney / Ryan 2012)
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To: Jake8898
Probably all in the toss up states and lean obozo states and lean Romney states.....

If you're in a safe Romney state like me...in Georgia...no need to waste the money.

I use to live in Ohio until 2011.....believe me you don't want to know what it feels like to get carpet bombed....it really sucks when your guy doesn't win.

12 posted on 10/10/2012 5:23:27 PM PDT by thingumbob (I'm a bitter clinger...I dare you to take my gun)
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To: UB355

I live in California. I have not seen one political ad from either presidential candidate. I don’t remember what a presidential campaign ad looks like. I feel like I am voting in North Korea. The outcome is pre-ordained. Please get some of your neighbors to vote for me.


13 posted on 10/10/2012 5:23:44 PM PDT by forgotten man (forgotten man)
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To: Oldeconomybuyer

Great!! Bury the Kenyan anti-Christ!!


14 posted on 10/10/2012 5:25:05 PM PDT by sitetest (If Roe is not overturned, no unborn child will ever be protected in law.)
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To: Jake8898
Where has Romney been spending his money?

the swing states... Florida, Virginia, Ohio, Pennsylvanis, Colorado, Neveda to name a few... he's got most of the south so he won't be spending money there... he won't get California (my state) so he's not spending money here...

15 posted on 10/10/2012 5:25:34 PM PDT by latina4dubya ( self-proclaimed tequila snob)
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To: forgotten man

“I feel like I am voting in North Korea.”

Well, your state bears a resemblance to North Korea.


16 posted on 10/10/2012 5:26:21 PM PDT by BlueStateRightist
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To: Jake8898

Per polls, Romney has a huge south advantage....no need for ads there.


17 posted on 10/10/2012 5:27:50 PM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: hinckley buzzard
Um hmm. Told everyone. Romney has a battle plan. It was always to let Zero punch himself out early, then destroy him in the last few weeks.

Nobody seems to agree with me on this, but I think that the race tapes and the Telemundo interview were somehow initiated from the Romney camp.

18 posted on 10/10/2012 5:31:19 PM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually (Hendrix))
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To: Jake8898; onyx; RedMDer; DJ MacWoW; trisham; TheOldLady; deoetdoctrinae; STARWISE; Lady Jag; ...

I am I Florida as I type this.

As of today I can testify the Romney troops are POUNDING the airwaves today like I haven’t seen so far in this election cycle.

The new carpet bombing ads are DEVASTATINGLY GREAT!!!!!!!

American Crossroads just purchased a 4 state ad buy (per Huffington Post):

http://www.huffingtonpost.com/2012/10/10/american-crossroads-ad_n_1953772.html?utm_hp_ref=politics

The ad is called “Four More” and it HAMMERS Obama!!. I have seen it at least 10 times while channel surfing in the last few hours, followed by a Romney ad BACK-TO-BACK!!!

Here is the ad on Greta Wire:

http://gretawire.foxnewsinsider.com/video/new-american-crossroads-tv-ad-second-obama-term-would-be-another-four-years-focused-on-everything-but-jobs/


19 posted on 10/10/2012 5:32:54 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: BlueStateRightist; forgotten man

More like Mexico.


20 posted on 10/10/2012 5:32:57 PM PDT by stephenjohnbanker (God, family, country, mom, apple pie, the girl next door and a Ford F250 to pull my boat.)
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To: musicman; Jake8898; onyx; RedMDer; DJ MacWoW; trisham; TheOldLady; deoetdoctrinae; STARWISE; ...

Good ads!


21 posted on 10/10/2012 5:35:24 PM PDT by stephenjohnbanker (God, family, country, mom, apple pie, the girl next door and a Ford F250 to pull my boat.)
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My current favorite killer ad, from American Crossroads:

http://www.youtube.com/watch?v=zp4MuRY3o1Q&feature=player_embedded

It’s likely to long for most ad buys, maybe they’ll do a shorter version.


22 posted on 10/10/2012 5:42:08 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: Jake8898

Click here to see who spent what where and when:

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/


23 posted on 10/10/2012 5:43:53 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: Jake8898

Better link to see breakdowns, click on the categories on the left side:

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/whos-buying-ads/


24 posted on 10/10/2012 5:45:20 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: D-fendr

Very good ad!!!!!!


25 posted on 10/10/2012 5:46:08 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: Jake8898

Romney wasn’t wasting his money. He held back while obama blew a few hundred million, smoked him in the debate, and now will spend beaucoup money in targeted areas.

It’s called strategy and smart money management. That’s why we need a guy like Romney in the Oval Office


26 posted on 10/10/2012 5:48:39 PM PDT by over3Owithabrain
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To: Oldeconomybuyer

Looks like Bamster shot his wad and peaked too soon.


27 posted on 10/10/2012 5:56:51 PM PDT by Arthurio
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To: over3Owithabrain

People who gave money to Obama may want their money back.
He wasted our tax money and he wasted his campaign money foolishly. How much money has Obama wasted? How much money did he spend we do not have?


28 posted on 10/10/2012 5:56:51 PM PDT by FreedBird
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To: entropy12

I also think that the tough primary focused him. He had to have good debates, he saw how Newt was rejuvenated after a stellar debate performance.


29 posted on 10/10/2012 5:59:47 PM PDT by ABQHispConservative
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To: All

Lots of ads in VA.. lots of persuasion mail too. They have both campaign ads, back to back and sometimes three in a row. I like the ones where Obama says “I approved this message” at the end of his ad and next Romney ad starts sticking it to him.


30 posted on 10/10/2012 6:01:32 PM PDT by newnhdad (Where will you be during the Election Riots of 2012/2013?)
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To: thingumbob
Hope they are incendiary bombs. Let er burn!

Pray for America

31 posted on 10/10/2012 6:04:05 PM PDT by bray (Islam- A billion medieval savages can't be wrong!)
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To: Oldeconomybuyer

“WE BEGIN BOMBING IN FIVE MINUTES.”
- Ronald Reagan


32 posted on 10/10/2012 6:05:02 PM PDT by WOSG (REPEAL AND REPLACE OBAMA. He stole America’s promise!)
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To: bray
Wasn't in the service so I can't say exactly but I can tell you that the plane is a B-52 bomber......

Funny how the battle cry out of the White Hut was 'Kill Romney'........looks like the only guy out their dying .....on the stump, ....in the debate .......in international relations,...etc., etc., etc,... is Obozo the clown.

Looks like he's......


33 posted on 10/10/2012 6:18:23 PM PDT by thingumbob (I'm a bitter clinger...I dare you to take my gun)
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To: Oldeconomybuyer

“For the first week of this election season, Mitt Romney is outspending President Barack Obama on television ads, with the Republican challenger dipping into a war chest amassed from an aggressive fundraising schedule.”

ROTFLMAO! The only reason Romney is now outspending Obama is because the Romney campaign was too stupid to purchase air time months ago. Thus they’re paying hand over fist for the same spots the Obama campaign ordered at a cut rate awhile ago. And this guy was the most “electable?” Fail.


34 posted on 10/10/2012 6:23:16 PM PDT by KantianBurke (Where was the Tea Party when Dubya was spending like a drunken sailor?)
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To: bray

Hope they are incendiary bombs. Let er burn!

Pray for America


Quoting Robert Duval with a few liberties.

. “ I love the smell of napalm, in FLa, Va, Ohio. “


35 posted on 10/10/2012 6:30:16 PM PDT by patriotspride
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To: KC_Conspirator

A rash?

Do they itch? :-)

I just hope they are good ones!


36 posted on 10/10/2012 6:39:23 PM PDT by WOSG (REPEAL AND REPLACE OBAMA. He stole America’s promise!)
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Comment #37 Removed by Moderator

To: musicman

“Four More” looks like it could be quite effective. Thanks for posting the link.


38 posted on 10/10/2012 7:05:19 PM PDT by aposiopetic
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To: KantianBurke

That is true in some cases and false in others. First, by paying a premium the Romney ads are guaranteed the specific slot, such as Wheel of Fortune. Second, Romney, unlike Obama, is using in-house staff rather than an external consulting firm with overhead fees. Third, on the broadcast networks Romney’s ad strategy secures a rebate, which can be invested in the following week or pocketed. By contrast, to obtain the cheaper rates, Obama has to air ads in states they’ve now given up on, such as NC.


39 posted on 10/10/2012 7:16:07 PM PDT by mwl8787
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To: BlueStateRightist

“I feel like I am voting in North Korea.”

Don’t bad mouth North Korea. California is much more bankrupt than that country. In fact, California is the most bankrupt state in the nation. Oops, my home state of Illinois is the most bankrupt per capita. I think they’re both blue states. Surely a coincidence.


40 posted on 10/10/2012 7:21:15 PM PDT by winner3000
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To: BlueStateRightist

“I feel like I am voting in North Korea.”

Don’t bad mouth North Korea. California is much more bankrupt than that country. In fact, California is the most bankrupt state in the nation. Oops, my home state of Illinois is the most bankrupt per capita. I think they’re both blue states. Surely a coincidence.


41 posted on 10/10/2012 7:21:29 PM PDT by winner3000
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To: BlueStateRightist

“I feel like I am voting in North Korea.”

Don’t bad mouth North Korea. California is much more bankrupt than that country. In fact, California is the most bankrupt state in the nation. Oops, my home state of Illinois is the most bankrupt per capita. I think they’re both blue states. Surely a coincidence.


42 posted on 10/10/2012 7:21:42 PM PDT by winner3000
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To: Oldeconomybuyer

Personally I think Romney and his PACs need to run some ads NATIONALLY.
It’s just that there is a tendency for the national conversation to eclipse or overwrite regional advertising. But on the other hand you can influence the national conversation through your ads. O knows that; that is why in ‘08 and today you see his ads on national cable tv! In theory it could be a waste, but in practice it isn’t. First, per capita it’s cheaper. Further, it’s going to influence the national numbers which influences the general feeling about who is winning. And that general feeling will have a lot to do with who wins.


43 posted on 10/10/2012 7:59:18 PM PDT by Hokestuk
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To: forgotten man; All
"I feel like I am voting in North Korea."

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44 posted on 10/10/2012 8:03:00 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: KantianBurke
" The only reason Romney is now outspending Obama is because the Romney campaign was too stupid to purchase air time months ago."

No that's wrong. They couldn't spend general election money until after the convention. The incumbent has the advantage in that regard.
45 posted on 10/10/2012 8:31:34 PM PDT by yellowhammer
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To: musicman

Glad to hear it.

I knew that there would be few ads here as we’re dark red, but I was seeing and hearing that Romney was being dominated ad-wise in the swing states. Had Me concerned.


46 posted on 10/10/2012 10:06:29 PM PDT by Jake8898
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To: Oldeconomybuyer
Romney will do the same thing to Obama that he did to Newt in the Florida primary where he out ad -ed him 19 to 1 and punched his lights out. I will be glad to vote for Romney as I would be glad to vote for a name from the phone book over Obama; but I have never thought Romney is a nice guy. He is a ruthless campaign animal who goes for the throat. Watch him turn it up in the next debate.
47 posted on 10/11/2012 6:26:17 AM PDT by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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