This was Jerry Brown’s strategy in California when he beat multi-millionaire Meg Whitman.
She basically spent $150 million of her own money over a long campaign season and Jerry waited until the last month and he won.
Jerry Brown learned from his sister to make sure you have money left at the end of the campaign.
Later, when [Kathleen] Brown ran out of money and had to pull her advertising the weekend before Election Day, a senior Democrat pointed back to the summer spent trying to best Wilson on crime as part of the problem.
"She was on the air all summer, with no movement," the Democrat said. "She was flat-lining. She could have taken (the money that paid for) two weeks of July and two weeks of August and socked it away."