All this tells me is that Red Bull is way overpriced
3X the price of regular soft drinks (which are already hugely profitable) with the same ingredient cost, LOL.
These types of consumer products spend boatloads of money on advertising. Red Bull has 2.6 million people watching the You Tube feed alone, and has been getting its name in the news for about a year on this project. It is a great way to advertise in the internet age. I like it better than just spending the equivalent money on super bowl ads.