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Exclusive: Nestle to cut sugar and salt in breakfast cereals
Yahoo! News ^ | October 15, 2012 | Emma Thomasson (Reuters)

Posted on 10/15/2012 11:59:29 AM PDT by Tolerance Sucks Rocks

ORBE, Switzerland (Reuters) - Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.

The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion.

They say they will reformulate 20 cereal brands popular with children and teenagers by 2015, boosting wholegrains and calcium and aiming for average reductions of 24 percent in sugar and 12 percent in sodium.

The reformulation will affect about 5.3 billion portions of cereals sold each year.

The 50/50 joint venture called Cereal Partners Worldwide (CPW) is the second-biggest breakfast cereal producer after Kellogg Co but is Europe's leading manufacturer of children's cereal. It had sales of 1.9 billion Swiss francs ($2 billion) in 2011.

CPW Chief Executive Jeffrey Harmening said the plan builds on efforts started in 2003 to improve the nutritional profile of cereals. The group has cut almost 900 metric tons of salt and more than 9,000 metric tons of sugar from its recipes since then.

"A certain number of moms don't want their kids to have as much sugar as they do right now, so that is a barrier for some to purchasing breakfast cereal," Harmening told Reuters at CPW's new global innovation centre in the Swiss town of Orbe.

The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; Government; News/Current Events
KEYWORDS: cereal; children; food; generalmills; health; nannystate; nestle; nutrition; obesity; salt; sugar; switzerland
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1 posted on 10/15/2012 11:59:32 AM PDT by Tolerance Sucks Rocks
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To: Tolerance Sucks Rocks
Next headline:

Nestlé cuts profit forecast

2 posted on 10/15/2012 12:02:28 PM PDT by Cowboy Bob (Greed + Envy = Liberalism)
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To: Cowboy Bob

I’m looking forward to that headline, so that I can laugh and laugh and laugh...


3 posted on 10/15/2012 12:03:41 PM PDT by Fedupwithit ("Live Free or Die: Death is not the worst of evils" - Gen. John Stark)
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To: Tolerance Sucks Rocks
***The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.***

I wasn't aware obesity was now a GLOBAL problem. I guess that means only a global solution will do. Call in the UN Calvary to the rescue!

I guess I'll have to disregard all those pictures of starving kids in Africa and under/malnurished kids in Europe, NKorea, and SE Asia.

4 posted on 10/15/2012 12:11:13 PM PDT by MichaelCorleone ('We the People' can and will take this country back...starting today.)
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To: Tolerance Sucks Rocks

Let them hang themselves. Hershey will clean up.


5 posted on 10/15/2012 12:12:01 PM PDT by albie ("Work as if you were to live a hundred years. Pray as if you were to die tomorrow." Benjamin Frankli)
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To: Tolerance Sucks Rocks
***The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.***

I wasn't aware obesity was now a GLOBAL problem. I guess that means only a global solution will do. Call in the UN Calvary to the rescue!

I guess I'll have to disregard all those pictures of starving kids in Africa and under/malnurished kids in Europe, NKorea, and SE Asia.

6 posted on 10/15/2012 12:12:41 PM PDT by MichaelCorleone ('We the People' can and will take this country back...starting today.)
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To: Eric Blair 2084; SheLion; Gabz; Hank Kerchief; 383rr; libertarian27; traviskicks; bamahead; CSM; ...

New, from Nestle and General Mills: BLAND (The HEALTHY Kids Cereal!)*

Nanny State PING!

*30 percent less salt, 50 percent less sugar; 80 percent less taste!


7 posted on 10/15/2012 12:19:23 PM PDT by Tolerance Sucks Rocks (Obama should change his campaign slogan to "Yes, we am!" Sounds as stupid as his administration is.)
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To: Cowboy Bob
Exactly.

Step 1: Loudly broadcast that they are sugar and salt in their cereals bowing at the alter of Obama and the food police.

Step 2: Nestle cereal sales tank.

Step 3: Nestle stock share price tanks.

Step 4: Nestle quietly restores all salt and sugar content and quietly boosts content in certain cereals.

Step 5: Sales slowly recover.

Step 6: Nestle stock price slowly recovers.

Step 7: Years later, Nestle executives disregard consumers again and look to satiate the politically correct beast in another way, they fail, and then wonder what happened. The company again loses billions.

8 posted on 10/15/2012 12:20:09 PM PDT by Obadiah (The corrupt MSM is the enemy of the American people.)
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To: Tolerance Sucks Rocks

Another Michelle 0bama victory for ‘CHANGE’. This is a COST-CUTTING MEASURE disguised as ‘more healthy food’ to please Michelle but irk the customer as their prices won’t change.


9 posted on 10/15/2012 12:21:10 PM PDT by Obama_Is_Sabotaging_America
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To: Cowboy Bob

I remember reading years ago that there was more salt in a 1-ounce serving of Cheerios than a 1 ounce serving of potato chips. That set my BS meter off so the next time I was in the store I checked it out for myself. I grabbed the first bag of potato chips I saw, looked up the sodium content then checked out the Cheerios. Derned if it wasn’t more. So they could probably cut some salt out without affecting the taste too much.


10 posted on 10/15/2012 12:21:51 PM PDT by Oshkalaboomboom
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To: Tolerance Sucks Rocks

Nestle to cut cereal in cerieal box.


11 posted on 10/15/2012 12:22:39 PM PDT by Hugin ("Most times a man'll tell you his bad intentions, if you listen and let yourself hear."---Open Range)
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To: Tolerance Sucks Rocks
I'll just have to add even more sugar to my Chocolate Frosted Sugar Bombs.


12 posted on 10/15/2012 12:23:02 PM PDT by KarlInOhio (Big Bird is a brood parasite: laid in our nest 43 years ago and we are still feeding him.)
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To: Tolerance Sucks Rocks; a fool in paradise

Salt? Who eats salty cereals? The Eskimos?


13 posted on 10/15/2012 12:23:35 PM PDT by Revolting cat! (Bad things are wrong!)
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To: Tolerance Sucks Rocks

Let Nestle follow in the footsteps and role model of Hydrox.


14 posted on 10/15/2012 12:24:49 PM PDT by C210N ("ask not what the candidate can do for you, ask what you can do for the candidate" (Breitbart, 2012))
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To: Tolerance Sucks Rocks
I've been buying store brands, saving money and re-training my taste buds. The difference is soooo slight.

I still say the body tells you when you need salt and when you need sugar....just like it tells you when need fluids or food.

15 posted on 10/15/2012 12:26:21 PM PDT by Sacajaweau (r)
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To: Tolerance Sucks Rocks

choice is good. its hard enough finding food without added
sugar/corn sweetener/salt. i may not live forever but at least i’ll be a good looking corpse and not look like a denizen of walmart.


16 posted on 10/15/2012 12:27:24 PM PDT by RitchieAprile (Gentle but bold...)
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To: Tolerance Sucks Rocks
they've found a way to get even less flavor in a Cheerio?
17 posted on 10/15/2012 12:27:31 PM PDT by Buckeye McFrog
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To: Tolerance Sucks Rocks

Meh - 90% of breakfast cereals barely qualify as “food” anyway.


18 posted on 10/15/2012 12:33:22 PM PDT by gdani
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To: Tolerance Sucks Rocks

Good thing I quit cereal years ago and replaced it with good ole Quaker Oatmeal. I work out in the very early AM before work and after an exhausting workout there is absolutely no better source of quick enery than oatmeal.


19 posted on 10/15/2012 12:40:24 PM PDT by circlecity
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To: Obadiah

Fixed it for you...

Step 1: Loudly broadcast that they are sugar and salt in their cereals bowing at the alter of Obama and the food police.

Step 2: Nestle cereal sales tank.

Step 3: Nestle stock share price tanks.

Step 4: Nestle turns to US Government for bailout

Step 5: Nestle continues plan for producing gross cereal


20 posted on 10/15/2012 12:40:30 PM PDT by ObozoMustGo2012
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To: MichaelCorleone; Tolerance Sucks Rocks

I guess the starving kids in NORK can eat smaller portions of low-cal bark and grass?


21 posted on 10/15/2012 12:43:30 PM PDT by carriage_hill (The 0bummer Penguin: I played this country like a harp from hell.)
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To: Tolerance Sucks Rocks
98% of the cereals on the market are really crappy for your health to begin with..not one of the best foods for your body.

The ones that say "healthy..." are the worst ones..

22 posted on 10/15/2012 12:44:29 PM PDT by trailhkr1
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To: Tolerance Sucks Rocks

Their chocolate milk mix has a label on the side boasting about how it now has less sugar per serving. But, if you compare the small print between the old and new packages, the biggest change they made is in how much powder you’re supposed to use.

If you cut the serving size in half, suddenly it has half the calories. It’s magic!


23 posted on 10/15/2012 12:46:10 PM PDT by Ellendra (http://www.ustrendy.com/ellendra-nauriel/portfolio/18423/concealed-couture/)
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To: Obama_Is_Sabotaging_America

Boxes stay at 18oz, content drops to 14.5oz, and prices rise 40% due to 25% ethanol content in gas, in 2015. That’ll go over well, like a fart in church.


24 posted on 10/15/2012 12:46:51 PM PDT by carriage_hill (The 0bummer Penguin: I played this country like a harp from hell.)
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To: Tolerance Sucks Rocks
“You can say without any shadow of a doubt,” as I was told then by Drummond Rennie, an editor for The Journal of the American Medical Association, that the authorities pushing the eat-less-salt message had “made a commitment to salt education that goes way beyond the scientific facts.”

NY Times Op-Ed 6/2012

From what I've been able to learn on the subject, there are far more verifiable health and medical problems associated with consuming too little salt than for consuming too much salt.

It's another "consensus" thing that's thoughtlessly repeated like Global WarmingTM and butter on burns.

25 posted on 10/15/2012 12:51:36 PM PDT by TChris ("Hello", the politician lied.)
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To: Tolerance Sucks Rocks
I'd rather put my own sugar on my cereal anyway, so I don't see it as such a big deal. And if I want it saltier, I can always pour salt on it too.
26 posted on 10/15/2012 12:51:49 PM PDT by mtg
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To: Tolerance Sucks Rocks

Terribly overpriced convenience fodder. The generic version is usually identical at as little as a quarter of the price.

Even more ironic is that a lot of milk today is reconstituted from dehydrated, with fat added for flavor and blue dye for whiteness. Blecch.


27 posted on 10/15/2012 12:59:06 PM PDT by yefragetuwrabrumuy (DIY Bumper Sticker: "THREE TIMES,/ DEMOCRATS/ REJECTED GOD")
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To: circlecity
there is absolutely no better source of quick enery than oatmeal.

I put salt, sugar, butter and sometimes heavy cream on my oatmeal.

Absent the availability of some or all of those things, I have been known to put ketchup or even Worcesterchire sauce.

28 posted on 10/15/2012 1:05:01 PM PDT by elkfersupper ( Member of the Original Defiant Class)
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To: Buckeye McFrog; Tolerance Sucks Rocks
That was my take, too.

Why don't they just chop up some styrofoam cups and box them as Cheerios? Who'd know?

29 posted on 10/15/2012 1:06:50 PM PDT by Madame Dufarge
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To: mtg
I'd rather put my own sugar on my cereal anyway, so I don't see it as such a big deal.


30 posted on 10/15/2012 1:07:16 PM PDT by Ken H
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To: Buckeye McFrog
A package of Double Stuffed Oreos jumped into my cart about half an hour ago. They taste dreadful. Maybe I haven't had them in so long that I am not remembering what they should taste like.

The real problem is the bromide in the wheat flour.

31 posted on 10/15/2012 1:08:45 PM PDT by Battle Axe (Repent, for the coming of the Lord is nigh.)
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To: Tolerance Sucks Rocks

I used to never salt my food. I do now.


32 posted on 10/15/2012 1:09:00 PM PDT by Protect the Bill of Rights
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To: ObozoMustGo2012
It's a damn shame what they've done to breakfast cereal over the past several years. Low salt, low sugar sucks. I remember when King Vitaman went "low sugar". Used to be my favorite.

If I wanted "healthy" I'd get a box of the Uncle Sam constipation cereal.

33 posted on 10/15/2012 1:11:46 PM PDT by boop (Sorry, folks. Park's closed. The moose out front shoulda told ya.)
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To: Tolerance Sucks Rocks

Eliminate salt for the sake of the few with high blood pressure at the cost of the healthy.

Eliminate sugar for the sake of the few with diabetes at the cost of the healthy.

Eliminate peanuts for the sake of the peanut allergic at the cost of the healthy.

Eliminate dairy for the sake of the dairy allergic at the cost of the healthy.

Eliminate wheat for the sake of the gluten allergic at the cost of the healthy.

Eliminate soy for the sake of the lecithin allergic at the cost of the healthy.

blah blah blah.

I’m ready for the unhealthy to just die so I can eat regular food again.


34 posted on 10/15/2012 1:24:04 PM PDT by Born to Conserve
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To: Ken H
What, so all this processed crap is what we`re SUPPOSED to be eating? If people want to eat garbage then they can buy and eat their garbage, if some want to eat something closer to REAL food, the way it was intended, then let them eat it. Whats wrong with the consumer, thru the free market deciding? Or put another way, I suppose Moochel`s arm twisting is BAD but from agribusiness conglomerates and people like you its GOOD.
35 posted on 10/15/2012 1:32:30 PM PDT by nomad
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To: Born to Conserve

How about giving people a choice, if you don`t want to eat something then don`t buy it or eat it, or is someone putting a gun to your head and forcing you?


36 posted on 10/15/2012 1:35:31 PM PDT by nomad
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To: Tolerance Sucks Rocks

I don’t have a problem with that. since it appears the companies have made the decision on their own. However, if due to nanny government mandates — not good. If/when they notice a drop in sales... oh, well.


37 posted on 10/15/2012 1:37:43 PM PDT by MayflowerMadam
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To: Tolerance Sucks Rocks
The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.

I guess when the kids come around for donations to UNICEF, I don't have to give $$ if we have a WORLDWIDE OBESITY PROBLEM.

New from CPW: 'Nothing - No sugar, No Taste, but loaded with vitamins and minerals. Free inside --coupon for a FREE bag of Sugar!!'

38 posted on 10/15/2012 1:37:43 PM PDT by ExCTCitizen (Yes, Obama, I had help with my business. MY CUSTOMERS!)
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To: boop

That Uncle Sam stuff isn’t bad once you make rice krispy treats out of it. Heck, most healthy cereals are vastly improved by the addition of melted marshmallows.


39 posted on 10/15/2012 1:40:12 PM PDT by Eepsy
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To: nomad
What, so all this processed crap is what we`re SUPPOSED to be eating? If people want to eat garbage then they can buy and eat their garbage, if some want to eat something closer to REAL food, the way it was intended, then let them eat it. Whats wrong with the consumer, thru the free market deciding?

Not a thing. That's not what's happening here, now is it. From the article:

The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.

Or put another way, I suppose Moochel`s arm twisting is BAD but from agribusiness conglomerates and people like you its GOOD.

It is GOOD when the pressure comes from consumers like me. It is BAD when done to kow-tow to government social engineering.

But feel free to go right on kissing Michelle's fat ass.

40 posted on 10/15/2012 1:46:45 PM PDT by Ken H
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To: Tolerance Sucks Rocks

What percent less customers?


41 posted on 10/15/2012 1:57:21 PM PDT by TigersEye (dishonorabledisclosure.com - OPSEC (give them support))
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To: Madame Dufarge

Kids love Cheerios.

From the first ones tossed onto their high chair tray, to being a fairly neat automobile trip snack,to big bowls before school.

I couldn’t have managed with out them.

(Off topic,but try to catch the film “Argo”)

:-)

.


42 posted on 10/15/2012 2:22:24 PM PDT by Mears
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To: Mears

And to think of the layer of sugar that was at the bottom of my creal bowl when I was a kid..... had to be 1/4” at least.


43 posted on 10/15/2012 3:11:31 PM PDT by bicyclerepair ( REPLACE D-W-S ! http://www.karenforcongress.com)
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To: ObozoMustGo2012

I stand corrected.


44 posted on 10/15/2012 4:32:42 PM PDT by Obadiah (The corrupt MSM is the enemy of the American people.)
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To: Tolerance Sucks Rocks
"...will cut sugar and salt in the children's breakfast cereals they jointly market outside North America"

Wait until Ms. kenyan hears about this.

The Kenyan must go.

45 posted on 10/15/2012 6:47:47 PM PDT by ex91B10 (We've tried the Soap Box,the Ballot Box and the Jury Box; ONE BOX LEFT!)
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To: MichaelCorleone
"...global obesity epidemic..."

THAT is flippin' hilarious.

The Kenyan must go.

46 posted on 10/15/2012 6:49:13 PM PDT by ex91B10 (We've tried the Soap Box,the Ballot Box and the Jury Box; ONE BOX LEFT!)
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To: yefragetuwrabrumuy
Even more ironic is that a lot of milk today is reconstituted from dehydrated, with fat added for flavor and blue dye for whiteness. Blecch.

Excuse me, may I ask where you heard such nonsense?

47 posted on 10/15/2012 6:54:50 PM PDT by Harmless Teddy Bear (Fate plays chess and you don't find out until too late that he's been using two queens all along)
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To: Tolerance Sucks Rocks

Read an article somewhat recently explaining this possibility,

extruded breakfast cereals can now have the sugar/salt added to just the exterior of the flake/piece/etc, instead of being sugar/salt throughout the entire flake/piece/etc. Revolutionary stuff, because the taste profile is barely affected, and unlike prior attempts to make low sugar/low salt cereals, this stuff keeps it’s crunchyness in milk for the same time length as the old formula.


48 posted on 10/15/2012 7:24:57 PM PDT by JerseyHighlander
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Found the article:
http://www.smithsonianmag.com/science-nature/Can-Technology-Save-Breakfast.html

Can Technology Save Breakfast?
Cereal companies, maligned for overprocessing, are now using the same techniques to put some nature back in the bowl
By Corby Kummer
Smithsonian magazine, June 2012,


49 posted on 10/15/2012 7:26:50 PM PDT by JerseyHighlander
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To: Mears
So there's at least some utility to Cheerios...:-)

Will try to catch Argo, sounds like it might be pretty good, thanks!

50 posted on 10/16/2012 3:39:25 AM PDT by Madame Dufarge
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