Skip to comments.Apple Has Quietly Started Tracking iPhone Users Again
Posted on 10/17/2012 6:05:41 AM PDT by Squawk 8888
Apple's launch of the iPhone 5 in September came with a bunch of new commercials to promote the device.
But Apple didn't shout quite so loud about an enhancement to its new mobile operating system, iOS 6, which also occurred in September: The company has started tracking users so that advertisers can target them again, through a new tracking technology called IFA or IDFA.
Previously, Apple had all but disabled tracking of iPhone users by advertisers when it stopped app developers from utilizing Apple mobile device data via UDID, the unique, permanent, non-deletable serial number that previously identified every Apple device.
For the last few months, iPhone users have enjoyed an unusual environment in which advertisers have been largely unable to track and target them in any meaningful way.
In iOS 6, however, tracking is most definitely back on, and it's more effective than ever, multiple mobile advertising executives familiar with IFA tell us. (Note that Apple doesn't mention IFA in its iOS 6 launch page).
(Excerpt) Read more at businessinsider.com ...
I really hope windows phone 8 does well...this crap from Apple just isn’t cutting it. They are the new Microsoft.
This odious tracking can - and should - be turned off by the user.
If they were the new Microsoft, the tracking would not be able to be turned off at all, and the code to do it would cause the phone to crash 4 times a day.
Microsoft hasn't been a driving technology company in over a decade, they sealed their fate the day they put Balmer in charge. They used to be a leader, now they are a joke.
Read the following Downfall of Microsoft and other articles stating the same. They all tell exactly what happened at MS... Apple is nowhere near there, and hopefully it won't stupidly follow MS's lead.
No company is perfect, but Apple clearly is the technology leader, and has been run by business leaders savvy enough to know you don't stifle innovation, you encourage it, and NOTHING BEATS CASH IN THE BANK.
Apple is not a technology leader. They are a profit leader and a massive money making machine, but that’s not the same thing. I beta tested OS X 10.8 last winter and it became immediately apparent to me that the only “innovation” in the new OS were gimmicks to sell more phones. That’s Apple’s cash cow. They don’t give a rip about computers or innovations in their OS or UI or UX anymore. Just get the sheep to upgrade to the latest, “magical” iPhone year after year. Part of their money making machine is selling their customer’s data.
I am typing this on a ThinkPad running the Windows 8 RTM. This OS is innovative. Its beautiful. It takes risks that Apple isn’t willing to take anymore because it doesn’t want to jeopardize its profits. Microsoft demonstrates technology leadership. I think Windows 8 will be a hit, but we’ll know in a few weeks.
I know many Freepers are deeply into the Apple cult, and can’t bear to hear any criticism of Apple, so I’m sure these comments will start a flame war. Flame on!
How do you turn it off, or is it the same as turning off location??
You must be from Bizzaro world, where the facts are lies, and lies are facts, and up is down, and left is right.
Somehow, you believe your own lies.
Microsoft is the one with the browser with comes with tracking turned off, and the user has to enable it, whereas, all the other browsers have it the opposite way.
And, if any of what you believe were to be true, then, Microsoft ceased to exist some 10-15 years ago, because, the same pronouncements of their death have been around for a couple of decades.
But, Microsoft is became and STILL IS, the most powerful software company around, with at least one or two of their products or software or services existing in some form or another in billions of devices around the world.
Apple may be more profitable, but that does not equate to power or to market-place penetration. Mercedes Benz could sell one car for $100,000, while Hyundai might sell 7 or 8 for a total of $80,000-$90,000. Which car maker would have the most penetration and most effect on the overall economy?
Ballmer may not be to your liking, but, he’s the brains that made Microsoft what it is, and Gates needed him in order to turn it into the most powerful software company in history. And now, under Ballmar, Microsoft is expanding into the hardware side of computing. When it comes to size and importance, Apple can’t even come close. Microsoft is a company with many times the number of products as Apple, and Apple is riding high right now, but mostly on the strength of one product, the iPhone, and in due time, that product will begin to lose it’s glare and people will begin to turn elsewhere, and in fact, they already are, where Samsung and Android have been outselling the iPhone many times over.
And lately, the technology that Apple has been introducing with each updated release of its products, is just “adequate” and not even keeping up with the competition, which has superior technology internally. What Apple has is their logo, which, if they put it on a load of crap, and called it iCrap, there would be hundreds of people waiting in line for a week or more, wanting a piece of that crap.
Apple’s days are numbered, and in about 2 years, it will be back to where it was 10 years ago, because, they’re not “innovating” anymore, and they’re just barely keeping up with technology.
Cash in the bank was the old microsoft. Thanks for makign my point.
Also I said the OLD microsoft not the Microsoft of today.
And yes iPhone 5 is really a big step forward in phone technology...I really like that it is pushing new features that have been around for a while—like NFC. Oh wait it doesnt’ even have that yet. Well at least they did take a giant step forward with maps—oh wait that didn’t really go forward did it?
Hmmmm...what did they get with the new iPhone 5? Oh I know a bigger screen (which has been around forever).
Settings > General > About > Advertising > Limit Tracking “On”
You are free to disagree, however, repectfully I will not agree with you.
Apple is not a technology driver? Really? Who first put the solid state drive into Laptops in a real way for the consumer? Retna displays? etc It wasn’t IBM, MS or anyone else.
I have been in technology professionally and as a hobby for 30 years.. and I have watched Apple go from a gimiccy little niche to a powerhouse, with a lot of missteps along the way.
Apple was a niche product, now its mainstream.. and not just for the computer illiterate, I was just at a technical conference last week, nothing but full time software developers, and MacBooks were easily 50% of the audience and 100% of the presenters. (and no the conference had no ties to MOBILE technology or Apple.) To write off Apple as simply a cash making machine and not a driver of technology is silly.
I am no apple cult member, in fact, I spend many years bashing Apple for a host of deserved reasons, but to argue the apple of today is not a technology or innovation company is silly.
Creating the smart phone market, creating the consumer tablet market, going from a niche 10% PC market player to one of the largers seller of laptops... Its silly to try to claim Apple Today does not innovate or lead.
actually that video really drives home that apple is marketing not innovation. thumb recognition has been around for decades. As is face scanning available on non-apple products first.
you have to reaaaaaaaly reach for any apple apple inovation (apple invented their logo if you don’t count chapter 1 in the Bible)
Apple is a patent suit company.
It is obviously clear you didn’t read the article cited, which is fine, ignorance is bliss.
MS is a company that isn’t going away, but they aren’t innovating anything. Balmer and his minions destroyed MS.. complete mismanagement of talent and losing sight of what makes a technological company great is directly responsible for MS’s decline. If you don’t think its a company in decline as far as influence there is no help for you.
Are they going away? Never said they were, but they are not the pre-eminent technology driver and player they used to be, and likely never will be.
While apple bashing might make you feel better, it doesn’t change fundamental facts.. the entire smart phone market was created by Apple... period. You don’t have to like their products, and I know I rightfully bashed the hell out of apple for over 20 years, and rightly so.
However, to try to present the argument that Apple isn’t one of the pre-eminent tech companies on the planet... and that MS’s influence has vastly declined since 2000 is flat out ignorant.
I have developed software for 30 years now, and have seen the industry go from the 8 bit home computer to the smart phone.. the 110 baud coupler modem to LTE wireless. I am not someone who just fawns over a product or company because of hype or anything else.. I had many a flame war in my youth with Apple owners who tried to convince me their Apple II’s were remotely on par with my C= 64 etc.
Apple has fanboys, and many of them deserve openly mocked, but to try to spin Apple of today as the apple of 1998 or 1984 is silly. They made pleanty of mistakes and misteps... Anyone remember the NEWTON?? However, to deny that Apple today is not one of the drivers of techonolgy is nonsense.
MS dropped the ball big time in the late 90s early 2000s. Those managerial mis-steps and lack of vision destroyed MS as a tech powerhouse. They will always be around, but they are not what they once were... was a time a job at MS was a guaranteed route to Millionaire and it really wasn’t all that long ago... now its a job. Apple & Google are the tech powerhouses today.. will that last forever? No, nothing ever does, but MS is nowhere near the top of the mountain anymore and likely never will be again.
I’m not sure what video you are referring too...
As to being a patent suit company that sort of defeats your argument... if you aren’t innovating you don’t have patents so you cannot sue to protect them.
So, not sure how you logically are trying to say, a company is a patent suit company, but doesn’t innovate, because innovation is what leads to patents.
How on earth are you turning this around to say I’m saying Microsoft hasn’t declined?
I’m trying to keep on topic and say that TODAY’s APPLE is like YESTERDAY’s Microsoft.
Quit being a politician and trying to change what I’m saying please.
Works for me, thank you!
We just dumped our iPhone 4 phones this past weekend. Yeah! The damned things never worked with Bluetooth or voice commands. They were terrible, and so is that crappy iTunes.
Quantum computing could change that and put MS back on top. Were pretty close now, and I know that MS is spending a lot on this stuff.
Fact is, the smartphone is OK, but I see a day where you carry around something like a fob that allows you to be seen by whatever computer happens to be nearby - whether that’s the car, the bathroom, work, etc.
We’re close with that too. Get into most modern cars and your phone links with the car’s phone and on board computer.
It’s still anybody’s game for operating systems at this point. I remember when everybody had a favorite DB. Now they are a commodity.
reverse engineer the product, develope a “close enough work around”, sue orignator.
as with the company that originally had the name “iphone”, you burry them in paperwork.
If you want on or off the Mac Ping List, Freepmail me.
I used the Panorama feature on the IPhone 5 several times yesterday. It looks nice, but the resolution suffers. I gather that is due to the Megs being divided along a larger image.
When is Apple going to build a camera?
As a Photographer, I have some ideas. Canon and Nikon can be stomped on with the right move.
It is clear that you’re just an Apple shill and a Microsoft hater.
Apple got lucky with it’s iGadgets, and they’re continuing to ride them to profitability, but, Apple is NOT a company that is innovating, and they’re just basically trying to keep up with technology, knowing that, the iFaithfull will line up to buy any garbage that Apple puts out, even if they don’t need it.
Microsoft is the one company in the technology world that is doing the most to innovate, and their XBox and their new tablets and their new smartphone OS and their entry into the OS market for tablets and their new OS for desktops and laptops, are all things that point to Microsoft spending more and doing more as innovators, than any other company. IN fact, Microsoft spends about 3 times more on R&D than Apple, and Apple continues to hope that their iGadgets success sill last a few more years, but, other than those gadgets, they really are stuck in doing the same things they did 5 years ago, and they’re just trying to update those gadgets with tiny upgrades for each new sales cycle.
But, a company the size of MS and with as much innovation as they have been doing, is one that, neither Apple nor Google, nor both combined, can begin to compare to.
And, like I said before, Ballmer may not be the most likable of figures, but, when it comes to success, he has turned MS into a company with no peers. Apple may be more profitable, but, they can’t even begin to compare as far as product and software diversity, and the number of those products and software and services.
Apple now has big competition against what turned them hugely profitable, and they’re not even looking to diversify, and some time soon, they’ll start to lose on the sales of iPhones, and then, they’ll just become another tech company trying to survive.
Clear? Really, that is Clear? Wow, what alternate universe do you live in.
You want my background, I’ve been a software developer for 30 years, I’ve worked on products from all major vendors in that time.
You really are going to cite XBOX as an innovation? You are joking right? You do realize all an XBOX is is a PC in a custom package? It didn’t cut any new ground, in R1 or R2
Your defense of Balmer shows you didn’t read the article I cited in the least, Balmer single handedly destroyed MS’s technological and competitive edge. Bean counting does not an innovative/tech company make.
Balmer instituted a policy where if you had 5 people 1 was going to be rated sub par in their review, EVEN if they were a SUPERSTAR... That policy DESTROYED MS, and moved it from a innovative company to a CYA company.
That’s right, if you happened to be put on a group of all superstars, (something you want when you are a tech driver) 20% of you would end up being given a CRAP review, not because you did bad work but because tehy had to by rules give out crap reviews. The decline of Microsoft an the absolute mismanagement of the company is very well documented, and its not something fanboys for any company want to hear.
It is blindingly clear you honestly have no clue what you are talking about, but that’s not particularly suprising.
You really are in a dream world with your comments. I’ll give you this as a simple project to try to prove your point.. find 20 current tech workers and 20 recent CS graduates, and ask them... If you could work for any company on the planet.. who would you want to work for?
I guarantee Microsoft isn’t going to be the winner of that question.. and it won’t come in second place either. You want to know what companies are going to be driving the future, you look and see where the folks doing the heavy lifting want to work, MS lost being number one a long long time ago.
I know you don’t want to see it, you are obviously fan boy central, and I am happy you are buying Balmer’s bs.. but its just not backed up by facts or history.
MS’s fall from being THE TECH company, to just another player is incredibly well documented, but I am sure you don’t care about that, since your responses to the article I posted have nothing to do with the content of the article I posted or even the content of my posts.
Keep shilling up MS as the dominant tech driver, its just not true. MS is a big company, and not going anywhere, but the idea they are the driver today they were in the 90s is laughable. Balmer tanked them as a leader.. his first to profit last to cool mantra ensured MS will never ever be a cutting edge company.
Thank you! I just changed it! :)
You keep making the same mistakes that most MS detractors make, and that is, forgetting to look at reality, which says that, Microsoft is very successful, and hugely diversified, and conducting more R&D than any other company, and coming out with more innovative software and OSes than any other company around. And, now, lately, they’ve even gotten into the computer hardware business.
Sure, the XBox is not particularly “innovative”, since, gaming systems have been around for decades, but, the XBox is an indication of how MS’s tech and innovation can take over a market. MS didn’t invent OSes, but, they create a version of an OS which did take over the world when it became the most successful in that field. MS didn’t create Office software, but, they took over the market. And MS didn’t create the smartphone, but they were in that market before Apple came out with their iPhone.
MS has such diversity in products and software that, it could not have been accidental, and somebody had to make the decisions to create them, and sometimes, to discard them. Like any other company out there that sells to the consumer and to businesses, they will make mistakes with whatever they product, but, most times they do get it right. And getting it right is what Ballmer has done. No company becomes the preeminent software company in the world by accident.
Whatever you may think or believe regarding Microsoft and Ballmer, the facts point to something quite different, and that is a company still growing and still innovating and still looking to expand into other markets.
Apple’s innovation has been, mostly, coming out with a formula for marketing and sales that keeps people coming back for more of the same, no matter how boring that “same” has become. Materially and functionally, Apple has become a follower rather than a leader in technology, but, on the opposite side, MS is leading the way, even while having an ugly, ball-headed, overweight, and not very likable CEO running things.
When it comes to Apple’s products, no doubt they are made well, and people can’t really go too wrong with purchasing those products, but, there are still better options out there, at much lower costs, and with more current technology inside.
If both, Apple and Microsoft were to go out of business today, which one would be felt more? Which one would be missed more? Which one would have a more detrimental effect on personal and business computing? Basically, which company is doing more of what people and businesses “NEED” in their daily lives? Which one is more important to the world?
Fact is that, if Apple were to go out of business tomorrow, they would be missed, but with not much impact to corporations and to people’s daily lives.
If MS were to go out of business and its products and services were no longer operatiional, the world might come to a screeching halt, or we could have a huge recession.
Also, if number of years of experience is how you judge qualifications for commenting, then, I have that over you too. I’ve been in the computing field since 1969, when I first got my first job in a company as a computer operator/programmer. And, I’ve worked on a a much bigger variety of platforms, including many different OSes and hardware platforms, and programming languages. I’ve used and designed and programmed for a huge variety of hardware platforms and software platforms, with companies small and large, including Fortune 500 companies. In fact, you and just about everybody else that uses credit cards and does any type of banking, has, at one time or another, engages a computer system which uses some of the software which I was involved with in designing and/or programming. If you’ve or any has ever purchased anything over the phone or from an on—line retailer, or from a TV shopping network, then, you or that person has used some software which I was involved in designing/developing/programming.
My latest project, and one which is strictly mine, is for news and information through the internet. Sure, there are lots of that already available, but, not like what I have in mind.
Basically, I don’t like using my background in order to score points, but, since you brought it up first, I had to respond to your irrelevant point.
I would trust the subscriber has the ability to turn it off?
If true, the Cupertino mafia can FOAD. They did this all for some extra money coming in. Greedy unethical bassturds!!! Buy android instead. Samsung Galaxy S3 blows away latest iPhone anyway
Yes, but it’s on by default and they’re quiet about it.
Yep, I have an 18 month old Galaxy S and don’t foresee any reason to upgrade until it breaks. Even got a new battery for it on eBay for 3 bucks including shipping.
When I first read this there was instructions for turning tracking off. I went through the steps and found that tracking was already off by default on my new iPhone.
I have stuff that works today, where I live all made by Apple.
If you don't like Apple, don't buy their products, that should solve all your problems.
Everything Google (Chrome, Android, etc.) tracks every move you make.
Anyone who thinks that Microsoft won’t also follow suit is deceiving themselves.
But does that excuse Apple doing it without telling consumers - NO. Indeed, there should be a way to “opt-out”.
You sound like a liberal trying to convince voters that the last four years have NOT been what they experienced. Frankly, 95% of Apple product users are refugees from Microsoft hell and we KNOW you are spouting falsehoods when you try to tell us that Apple products are not superior to Microsoft run products, but our experience simply is that they truly are. WE have experience daily with both and it is quite obvious YOU do not. Frankly, we are like people who speak two languages, listening to a person who is completely ignorant of the other. . . spouting off about how inadequate the other is with absolutely NO Knowledge about it. You show your ignorance in every post. You flaunt it.
IBTWPTBTBM ( In Before Those Who Prefer To Be Tracked By Microsoft!)
You buy what you like with your money, just don't get upset when I do the same.
“Costlier purchases”? For equivalent-power machines, Apple tends to fall in the middle of the price range when compared to PCs. Plus, they tend to last longer and have higher resale values, leading to lower TCO.
As for the tracking issue, Apple didn’t pull UDID tracking because of privacy concerns, they pulled it because it was unreliable for a secure transaction system. if they’ve found an alternate and more reliable means of identifying a device uniquely, then it’s no surprise they’re using it.
Ummm... Swordmaker- I think you aimed that at the wrong person....
FR was acting hinky when I posted that. I got a "server not responding, please try again later." error twice when trying to post that comment. I copied that from the post on the attached reply on the editing screen. . . strange. It was meant for Adorno.
Some people are easily entertained.
My cats are also easily entertained. They chase strings that I drag across the floor.
I’ve got some string left, in case you’re still interested.
Silly, haven't you noticed that these Apple Threads are just such strings for the anti-Apple crowd.
I have watched these threads for twenty years all over the web, and they have never changed.
IT guys must protect their turf, they have nothing to do with inovation, but everything to do with crushing it.
Just post some FUDD article about how Apple is doomed and watch the crows show up to pick the not so dead corpse. Fun times all around.