Though you can still like or unlike.
The award-winning ad team that brought you Got Milk? and some of Americas most iconic ads have created a touching, memorable and, yes, slightly terrifying new spot that stars Americas children. Just in time for Election Day, its selling a striking message about the countrys future.
Jeff Goodby and Rich Silverstein, whose SF-based Goodby Silverstein & Partners ranks among the countrys most celebrated ad agencies, just released the new spot for their Future Childrens Project and its sure to make some waves.
The black and white spot features local kids and an original song (lyrics by Goodby, art direction by Silverstein) that provides a sobering look at what our children will say about us and how we left the world for them. And its not always pretty.
The two ad men who have produced some of the countrys most- watched ad work, for clients including Foster Farms, Cheetos, Comcast, Dennys and Frito Lay say they were inspired by the 90 Days, 90 Reasons project that asks artists to produce a reason-a-day countdown till the election in support of Barack Obama, according to the SF ad agency.
By the way, Goodby is a registered Republican really! who admits to some deep concerns about the direction the party is going.
And Silverstein was motivated by what he said are huge implications for the future of the current presidential contest.
These two have been a creative powerhouse on the advertising front for years, so very interesting to watch their offering on the political front.
Whats your reaction?
My reaction? Barf....