Skip to comments.Traditional values pay: Chick-fil-A makes record-breaking profits after marriage controversy
Posted on 10/28/2012 10:02:19 PM PDT by ReformationFan
Chick-fil-A has learned upholding traditional values is not just good for the soul; its also good for business. Since President Dan Cathy stirred up a firestorm of controversy and protests by daring to say in public that he supports traditional marriage, the fast food chain has enjoyed record sales and increased brand recognition.
According to a report by USA Today, consumer use, visits, and ad awareness all rose measurably in the third quarter, despite widespread negative media coverage of Cathys remarks to the Baptist Press opposing same-sex marriage.
A Sandelman and Associates survey of more than 30,000 fast-food shoppers in markets where Chick-fil-A operates showed consumer use of the restaurant chain rose 2.2 percent in the third quarter compared with the same period in 2011. Their market share rose 0.6 percent. Awareness of their advertising rose 6.5 percent.
Jeff Davis, president of Sandelman and Associates, said the restaurant increased its regular customer base in 80 percent of its markets.
The upswing in business may have started August 1 with Chick-fil-A Appreciation Day, when consumers flocked to Chick-fil-A restaurants nationwide to show their support for free speech and traditional marriage. The business enjoyed record sales that day, as people waited in long lines in restaurants and in drive-thrus to buy chicken from the chain.
According to Davis, the media circus surrounding Cathys comments was something that brought Chick-fil-A to the forefront of peoples minds.
There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand, Davis told USA Today.
Great. I started going there occasionally to support them.
excellent for them.
I’d never been to Chick-Fil-A before the hubbub. Now I go there three to four times a month. The only “fast food” place I go to.
I’ve become highly committed to doing my utmost to patronize companies that share my values, and boycott the companies that attack them. There have been more of the latter than the former, it seems. But that’s okay, as I’ve just found myself spending less money... sort of “going galt” in a way. And any company or business that supports homo-marriage, I frankly regard as a personal enemy.
I buy there now and I don’t even eat chicken!
So much for the “Hate Chicken” meme damaging them.
Finally a feel good story...thanks!
A 2.2% rise in sales for a national chain, in today’s economy, ain’t “Chicken Feed”.
I’d never been to one of them before last year, but now I make a point of patronizing Chick-Fil-A any time I’m traveling in the South for work. Aside from the obvious reasons to support a business like this, one thing that really stands out to me is that they have the nicest employees of any business I’ve ever dealt with.
The faggies lost, and lost big time.
This is a culture war victory!
Good to hear!
10 days until the new Chick-Fil-A opens in my neighborhood. Cannot WAIT to get lunch there Friday after next, celebrating a Romney win in moonbat country!
I definitely agree with the good news, but do disagree with the underlying premise.
A significant portion of the people who supported, and continue to support, CFA don’t do so because of the values espoused by the owner and leadership.
They did/do so because of the absolutely outrageous way in which the company was targeted for destruction because the owner and leadership held those views. Not just via boycott by the radical/extremist Left, but by active governmental action via elected Democrats in Boston, Chicago, Washington DC, San Francisco and elsewhere.
The CFA win shouldn’t be about “culture”. It should really be about the Constitution, free speech and the freedom of belief.
Hopefully this is true.
CFA is privately held and doesn’t report financials.
This “data” is like an election poll, it’s based on a survey.
I’m not gonna lie, when I heard they changed their position on supporting traditional marriage, I thought they were for real. But after reading their letter where they stated they hadn’t changed their position, it gave me a sense of hope.
I think one think CFA has taught all of us is that we have every right to disagree with one another on certain values & that we should not be persecuted for exercising that right. The Homosexual Agenda (I refuse to call them “gay”) has always tried to push totalitarian values that corrupt our society. All I can say is, it’s about time someone said “Enough!”
I recently had a discussion with a couple of queers on CFA’s facebook page, & they were all mad at me because I said I disagreed with homosexuality. I told those degenerates to get over it.
This can’t be true! Some business expert at an ivy league school claimed that the Chik-Fil-A brand was damaged. How could a business expert at an ivy league school possibly be wrong? I mean, they’re just so much smarter than the rest of us!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.