Facebook and Google are the problem. Obama employed a PHD to oversee their data mining operation that had experience with massive amounts of data in the grocery industry.
Then they get their friends at google and facebook to turn over the keys. They had the ability to go block by block in the swing states and know exactly who to focus their efforts on by parsing the last four years of facebook comments and google searches.
If you regularly post criticism, don’t bother with your profile. If you post how you would vote for obama if ... then send that person a personalized email with a promise.
Court women by promising dinner with Clooney (a pull factor) and by telling them that Romney wants to pull out their uterus (push factor).
Create an app where facebook users can look their name up and see who else with their same name is registered to vote but hasn’t voted yet in nearby precincts.
They were able to laser target their message to the individual level where necessary without any waste. That is why no one saw any campaign signs and bumper stickers. They are mass marketing mediums and mass marketing is dead.
Quit using these sites...they are only taking your information and using it against you. Quit posting on facebook about politics. Quit using google to find things online. They are not your friend. It might relieve stress, but it doesn’t help the cause in the long run.
Btw I am Facebook illiterate, so you don't need to suggest I stop using it!
However if the Dems are exploiting it, our side should step up efforts to find ways to reach young voters with such tools too.