Skip to comments.J.C. Penney Same-Store Sales Plummet 26.1% [Pro-Sodomy Marketing Not Working?]
Posted on 11/09/2012 6:42:34 AM PST by SoFloFreeper
J.C. Penney Co Inc (JCP) reported a sharper-than-expected decline in quarterly sales at stores open at least a year as shoppers continued to snub the retailer after it got rid of most coupons and sales earlier this year.
The company, which is in the early stages of a multiyear turnaround, said on Friday that same-store sales had fallen 26.1 percent, while analysts had expected a decrease of 17.9 percent. Shares of the department store chain dropped 7 percent to $20.18 in premarket trading.
Penney has eliminated most coupons and sales events and plans to transform about 700 of its 1,100 stores into a collection of 100 boutiques, such as Levi's Denim Bar, by 2015.
(Excerpt) Read more at foxbusiness.com ...
Hey, maybe the boycott has NOTHING to do with the company's woes...but I tell you what, they've lost my business over the issue. And unless they change, I won't be returning.
Get a load of this line from the article:
The company, which is in the early stages of a multiyear turnaround...
LOL. Yeah, multiyear turnaround....as in from now until eternity.
the link above explains more about the boycott.
An election can be rigged - but not shoppers. If Penney execs really felt the 2% of Americans who are gay could keep their store open, they’re not smart enough to be in business. Besides, Penney’s was a middle class store ... guess the liberal elites running the place didn’t know that either...
I used to buy most of my clothes from JCP because they have a decent selection of tall clothing (I'm over 6'5" tall). I used to receive a Big/Tall catalog from them, and I would receive mailings and emails that included coupons, free shipping, etc. That all stopped with the new regime. He ended sales and coupons, and the only catalog I receive is a pathetic one not aimed at me as a tall person; but one that features a bunch of unshaven/unwashed metrosexuals in rumpled suits with plaid shirts and purple ties. I don't know why the CEO thought he could improve over what has worked for decades.
The company probably saw declining sales and wanted to do an overhaul to try to deal with it. Unfortunately, they tried to fix what was not broken. Their declining sales were due to the Obamaconomy. They simply made a bad situation worse.
Used to buy my kids clothing there. They had good prices and good quality. Will purchase clothing second hand now before I will ever shop there again. They have not had my business for going on 2 years now.
There’s no fixing JCP now. They have “fag store” written all over ‘em. I’d never return just because of thier pandering to the 3% gay population.
What decent parent wants thier kids in there when they’re likely to be exposed to a 20’ x 30’ poster of 2 guys making out? And since they’re going after the gays, I would be very hesitant to go into the dressing rooms.
When you turn 700 stores into 100 boutiques.... does that mean 600 stores are closed and 100 are downsized?
Next up, THE MEDIA.
Onward Christian soldiers!
(They were mystified on Squawk Box this morning, LOL)
he’s done to JCP what Obama is doing to the country
No. It means that each of those 700 stores will be organized as to look like or be 100 boutiques. We use ti call them departments.
Interestingly, nobody watches CNBC anymore either!
The new CEO owns the decline.
This former Penney shopper does not patronize them because of their use of Degenerate in ads, etc...and I was a VERY good customer....
Seems I’m not the only one....and I doubt any turn around will happen soon...certainly not in the next 4 yrs.....
Oh, God...four years....
Purchasing as many goods as possible second hand is a good way to help the cause.
Thanks for the link.
I didn’t know JC Penney was using those types of ads.
Stay out of JC Penney and eat at Chik-Fil-A.
That just sounds so... ghey
26% decline is a turnaround just like this “recovery” we’ve been having
And The Media includes Fox News in my house...
After the giddy glee displayed Tues night with Rove tweeting he had “fun”,
The kook aid has completed it’s rounds in media circles...
Going to GBTV.
Haven’t stepped foot in the Penney’s store since they started catering to the homo lobby. And I won’t. I’ve had it with these companies that spit on my values, from pushing the radical gay agenda to supporting illegals. It’s a shame when it’s an old company with a great history and heritage, but they made the decision. To hell with them; they can go bankrupt.
JCP = Just Can’t Pay.........
I will never shop in their store again.
Good...this is war. Time for conservatives to fight back. Maine just approved queer ‘marriage’...boot them fromyour vacation plans; stifle business/retail relationships (L.L. Bean, etc.) It’s Christmas...they NEED our money...do NOT give it to them.
“Ive had it with these companies that spit on my values, from pushing the radical gay agenda to supporting illegals.”
So have I. And I’ve also had it with my bishop, who supports the “right” of illegals to bilk American taxpayers and has declined to join the lawsuit against Obamacare because he likes socialized medicine. No more donations to the “Cardinal’s Appeal” or anything else he sponsors.
I used to shop at Penney's a lot. I started not liking the way the clothing changed (couldn't find anything I wanted to buy). At this point, the local Penneys (Seattle area) has so little product on their floor that it isn't even worth going in to look. I used to be able to find things for one of my daughters; but, there just isn't anything to look at any more at that store.
It is very evident they are done.
Sad to say that the state of Washington has also legalized gay marriage (and pot).
They just sent me a $10 certificate because I haven’t canceled my card yet. I might go in and take $10 off their bottom line and then cancel the card.
Guess the 1.5% homosexual population has better taste than to spend it on JCP Chinese junk. They like Abercrombie & Fitch because of the faaaabulous ads.
Many laid off Penney’s corporate office people in my area.
Sniff.. tears. Too bad. Walmart is hiring. Haha..
I was looking at their men's shirt collection and about half the dress shirts are various shades of pink.
Conservatives have more financial clout than sodomites...we need to start using it. Embrace the agenda, and you go down. (Metaphorically speaking, of course.)
I am posting to let Penny’s management know why I am no longer shopping in their store. I am certain that they will be made aware of this FreeRepublic article. I too am a tall man (5’ 16”) and just about everything in my current closet came from Penny’s. I liked their selection, their quality, and their prices. I haven’t bought anything from Penny’s since they announced Ellen Degenerate as their spokesperson. I will not enter their stores until they publicly announce that they will no longer be a party to gay issues in any way (philosophically or financially).
I am now in need of some items of clothing and haven’t decided where to go, but I have no doubt about where not to go.
JCPenney - RIP - cause of demise: HOMO-cide
I know I quit buying from them last year.
They lost me when they stopped carrying the clothes I wanted to buy. I spend more for the same lines at Belk, but you do what you gotta.
I quit shopping them as well, and also Target. As long as we continue to support businesses that cater to the degenerates, it only serves to make them believe that everything is ok with what they are doing.
The same with musicians, stars, etc. I refuse to support any of their careers. They, too, need to feel the brunt of their lifestyle choices and support of liberal causes.
I wonder if they will be smart enough to put some timelines up to compare to one another: When they went to the “never on sale” philosophy and when they started promoting homosexual “families”.... Check the sales trends since those times. SHEESH. I used to LOVE JCP. Now I do not even open their ads that come in the newspaper, have spent maybe $8 there in the past two years and do not intend to shop there again.
Even GBTV was disappointing. Beck predicted a Romney win "by a comfortable margin" like everybody else. I have not tuned into Beck or any news source since the
election debacle. I scarcely even look in here anymore. My days as a political junkie are coming to an end.
“Not a single word in this article about the Christian boycott of the pro-sodomite J.C. Penney... “
what/where is the “pro-sodomite” marketing by JCP you are referring to?
I am not familiar with this charge. More info please.
Geez, S-C...I understand completely. I, alongwith most of the FReepers, sat back on Tues night, drink in hand, ready to welcome in the new dawn...
I spent the night with stomach cramps and no sleep...cursing EVERYONE who led me down the garden path. Maybe I was easily led but it all seemed so convincing what with the country being in the toilet.
I can’t take much more of this (yes, a definite whimp) nor can my health. I kept saying to myself all Tues night and Wed morning, “Why do you let this upset you to the point of ulcers? You can only do SO much; it’s out of your control. Why do you care so much about something you can’t control?”
Call me naive but I honestly thought most of the rest of the country still cared as much as I do...
I was SO wrong...
Link provided in this thread.
All I know is this: JC Penney doesn’t like people like me...
That’s their right. It’s a free country.
It’s also my right NOT to shop there... and I don’t.
Newspapers are doing great with the ‘giving the finger’ to the half the population that’s conservative. Same with Hollywood movies and News magazines. They don’t like us - we don’t buy their products. Works for me.
Actually, I'm sitting in my office @ work dressed in height of Gay C. Penney fashion. I've really bought a lot of clothes from them through the years and they have not yet worn out. It was really stupid of them to alienate customers like me and pander to the homos. But, I work for a company that has embarked on a similar path (the owner is gradually turning over operations to his arrogant prick son who keeps trying to re-invent the wheel as he drives away customers); so I recognize JCP's sort of arrogance and hubris when I see it.
BTW, I'd change my screen name; but I'd have to re-register and I'd appear to be a noob.
From a purely business perspective, JCP should have targeted the media venues that would best reach the demographic represented in the ad, instead of pretending it was good marketing for every demographic.
Critics may then be right, that they have hurt their own market in general family oriented middle class folks. I don’t think Kohls has had any drop in their sales and their target market is very similar to JCP; and I don’t remember seeing “Gay” focused ads from Kohls in my mailbox.
JCPenneys used to attract all the Latino business.
No more. All the products, coupons, and products which they previously were attracted to perform the majority of their home sales have been discontinued. Now it’s all a ‘boutique’, with minimal stocking.
Why would their clientele go to JCPenney’s for boutique name brands only to have the JCPenney label? Visa versa, why bother going to JCPenneys when they no longer have affordable clothing for the whole family?
Their management must be striving to earn the most incompetent business decision awards.
It’s not just the homo crap. They used to have decent clothes at decent prices, particularly for us “big & tall” types. Last time I wandered into the local JCP (to see if anything was on clearance, of course) there was nothing there that I would have bought at any price - all high priced metro-looking crap. As pathetic as their pandering to people who wouldn’t be caught dead in JCP was, they would still have a base if they had kept their long-term customers happy.
I got one, too. Used it to buy a pair of lightweight cotton sweatpants to wear around the house and a blue t-shirt off the clearance rack. Had to pay an extra 97 cents for the purchase.
Maybe FreeRepublic can give out awards once a year. I like the idea of Penney's getting the 'most incompetent business decision' award. Your point about their attempting to be a 'boutique' while still selling Penny brands is a hoot. Good catch.