Eliminating ‘sales’ (while your competition maintains them) and gay-themed advertising drives away customers in that middle class market. JCP is circling the metaphorical drain and frankly, won’t be missed by many shoppers.
“wont be missed by many shoppers.”
We miss it. It was our first choice for average goods — casual clothes, stuff for the house, etc. We never visited again once we noticed the gay stuff. The existence of sales, or lack thereof, had nothing to do with our choice. Degeneres. Homo couples in their ads. Uh uh. No way, no how.
Aye, there's the rub. In the highly-competitive field of retailing, there's far too many competitors. Once you tick off your long-term customers, they just go somewhere else and never come back no matter how you try, once again, to restructure.
There are quite a few places that have done that to me, and after a while, when something is needed, they never come to mind.