Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
I visited Chihuahau with my family in the ‘60s. Had our pic taken with Pancho Villa’s widow and saw the bullet riddled car he was killed in. That is all I remember about Chihuahua.
OOOOhhhh. DP made with cane sugar? Get out of my way.....
I drink dr pepper.
I used to eat twinkies too. but they went north of 2.50 a pair here so i switched to a off brand..
I like Dr Pepper Ten.
I don’t ;)
Full disclosure: I am a former Pepsi addict.
I love Twinkies. And sometimes I go out of my way to find a bottle of Coke made with cane sugar. Yum!
If I went down to near Waco... I can Dr. Pepper with real sugar.
The New Twinkies Cheerleaders
“Coke made with cane sugar.”
That’s called “Mexican Coke” - touche to all the nay-sayers here!
Actually, I knew it as Kosher Coke - until last year a local grocery was selling “Mexican Coke” specifically because of the “illegals” taking over around here. It was specifically marketed on the aisle-end as “A Taste of Home!”
What say you, Laz?
No offense intended; but Mexican breads and sweets are way to dry. They ruined Mrs. Baird’s bread.
Golden Creme Filled Cucarachas.
Or if Chinese: Super Yum Fun Time Cakes, now with extra melamine.
Mexico plans on making a habanero Twinkie. After the first bite you won’t worry about the price of sugar.
Bimbo gonna snatch Ho Hos?