Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
As well as lower paid non-union workers!
Grupo de Bimbos? What the Fluke? Is this one of those “war on women” things?
The artificially high priced sugar is another thing I hate about government. It’s a reason they use corn syrup in soda, a crime... those trade barriers meant to simply raise prices to benefit a few should be done away with.
a better product using cane rather than ‘corn sweetener’.
So do people still think tariffs are the answer?
Now about how the Mexican tortilla manufacturers are doing, they do Guerrero ~ no lard, no trans fats ~ no flour in their pure white corn tortillas.
20 years ago you'd almost always find grit of some kind in any sort of soft corn tortilla from Mexico. Now you get pure white corn tortillas with no grit ~ and their texture is nearly that of top end pie dough!
This morning I had a 2 egg omlette ~ with mushrooms, green onions and 5 year aged cheddar ~ all blended ~ PLUS 4 Guerrero white corn tortillas wrapped around raspberry preserves.
All top quality foods ~ but these tortillas are going to be making a run against your ordinary fluff bread.
Doing the jobs American union-thugs don’t want.
I knew Bimbo would be waiting in the wings to scarf up Hostess.
Our local Walmart in southern DE carries their stuff, as there is a large Spanish speaking population in the area.
I guess Ho-Ho’s are now “Bimbo-Bimbo’s”.
Just making the Twinkies that Americans won’t make.
There’s no better product than corn syrup.
Bring on the stevia, baby.
sugar doesn’t cause diabetes
I won't eat nor drink anything that comes out of Mexican bakeries. Never have, never will. No tellin where those Mexian hands have been. I'd say they don't bother to wash their hands when their shifts start.
They own Thomas’, Entenmanns and Boboli. Also they own some of the Sara Lee brand.
Same company that bought Mrs. Baird’s bakeries in Fort Worth a few years ago. Mrs. Baird’s had been family owned for 90 years.
not if you are diabetic.
Carlos Slim will buy them.
Bimbo owns and operates four bakeries in Texas. They’re an international company. Don’t assume your reborn Twinkies will be baked in Mexico.
Just read the label.
What causes it then ?
BRING BACK CANE SUGAR!
A malfunctioning pancreas, the body’s inability to properly metabolize carbohydrates, both starches and sugars.
They have been wanting to push east and this will be the opening they have been waiting for .
Or maybe the Chinese will come along and buy it up , since they can’t make it China they could at least own it here .
Thanks Unions !
Just as Coca-Cola doesn't bottle out of Atlanta.
Mexico Twinkies ping!
Are any of those made in Mexico?
You are serious?
don’t buy Mexican either. When I found out that my toothpaste was made in Mexico...I flipped out. Now I read every damn label.
I also miss those DOT approved cheap Chinese tires Zero killed.
400 bucks to put a set on a econo box? shessh, they use to be 4 for 100.
LOL.......... More and more is coming in from Mexico.
features cane sugar...
BTW, if it's no fructose i don't eat it.
Works for me. They supported Obama for re-election and caused this problem is the first place, so the least the Mexicans could do is get us back our Twinkies (preferably now made with real sugar and available at a lower price)
Here we go:
but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
The over powerful sugar lobby in the USA may have something to say about this. I would expect some tariffs if they’re not made in this country with USA sugar
Sometimes you can't avoid something with sucrose in it, or fructose.
I've observed that after years of doing without sucrose is overwhelmingly sweet, even sickeningly sweet. Fructose, however, is simply sweet ~ and that means there are fewer carbs of sugar i will need to worry about and, besides, it's a better tasting product by simply being less sweet than sucrose.
Tariffs have worked out so well. What that definition of ‘insanity’ again?
My post from yesterday:
“Hostess Brands to Wind Down Company After BCTGM Union Strike Cripples Operations
Friday, November 16, 2012 4:55:40 AM · 22 of 87
rockinqsranch to pepsionice
I believe a large bakery, or several such large bakeries operating currently within a few hundred feet over our Southernmost border are smiling today as they see themselves as the new owners of certain Hostess trademarks, and copyrights, and begin shipping into the U.S..
A major bakery left California with good reason (CARB Regulations) a few years ago providing the Mexican bakery Bimbo the opportunity to expand their operation, and fill the void from just over the border in Mexico. Seems to me the same will happen to fill the void when Hostess assumes the dead Cockroach position.
(Hmmmm bad analogy, but...)
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The entire federal government was financed with mostly tariffs until the passage of the 16th amendment.
We can see how far the income tax has brought us ~ all the way to the point of national banruptcy.
We did much better on tariffs.
Bimbo? I know the perfect spokesperson!
NAFTA has worked out so well, hasn’t it? We can thank all of the Republicans and especially Dems back in the 90’s who stuffed it down our throats.
All of the Hostess brands will be sold to others and still made- us fat Americans can still have our Twinkies and glazed fruit pies ( they are my guilty food pleasure).
So they could efficiently human traffic low-wage illegal aliens into the country to help stock the Twinkie shelves. How convenient.
From the Wikipedia:
EtymologyThe name "Bimbo" has no specific meaning in Spanish; thus, the name has not caused significant uproar as it would in the United States, where the word "bimbo" has a negative connotation. The official theory believes that the name Bimbo, coined in 1945 when the company was rebranded from its previous name, Super Pan S.A., is the mixing of the words "bingo" and "Bambi". In addition, the innocent, childlike name went well with the brand image they wanted to build.
In Mexico as in some Latin American countries, it is common to refer to any bread brand as "pan bimbo" (bimbo bread) instead of the proper "pan de barra" (loaf of bread). The name "Bimbo" has almost become a synonym for bread.
0bama has quite a Grupa de Bimbos working for him. That’s why we’ve become a gutless, emasculated nation. 2013 will be a horrible year.
well thats just it - the corn sweeter is so ubiquitous that
those of us who need to avoid it cannot do so easily without giving up a lot of foods we used to eat as a matter of course.
I discovered I was diabetic quite by accident and have been
eating few or no sugars (other than raw fruit) or starches
(other than brown rice) since ‘06.
Fortunately I am type II and can control glucose levels by
‘diet and excersize’. So I spend a lot of time in the gym and have forgone my midday Payday bar ;-)
What's the difference? Mexicans already conquered America, with Obama as their willing and happy leader.
Are there still people out there that actually believe that America still exists? No borders, multi cultured, a government that supports several languages, Christianity decimated, American traditions dumped into what people believe are ancient history bins, and a lawless nation with lawless leaders ignoring the document that once held America together like glue, the Constitution, no longer anythinng but a museum piece. America is gone, dead and gone. The last generation of Americans, the WWII generation would NEVER have allowed all of the above to happen. But as they die off America dies with them. It will have to be rebuilt from scratch someday, if possible.
But as for right now, a lawless, rudderless, selfish gaggle of people from multiple cultures, some of them barbaric neanderthals, moslems, atheiests, earth worshippers, sexual deviates, devil worshippers, and various other fools who are being catered to by a lawless, visionless government, is all we are anymore. I am grateful to have at least seen America, as a boy, when America was still America. What you see today is God's lifting of His blessings as a chastisement for the cruel, wanton slaughter of 52 million human beings, all created in His image and likeness. America, rest in peace; but may it rise again one day with and through the return of CHRISTIANITY, with faith in action, reverencing "the Creator", the ONE responsible for all of our human, natural rights laid out the Declaration of Independence.