Will Twinkies be reborn through new Mexican ownership?

NBCLatino ^ | November17, 2012 | Adrian Carrasquillo

[Brandonmark]

Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.

But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.

According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexico’s Grupo Bimbo may hold the inside track.

Grupo Bimbo is the world’s largest bread baking firm, which already owns parts of Sara Lee, Entenmann’s and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.

Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.

While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.

Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.

Servitje Montull, has already worked magic before, taking on Mexico’s tortilla market and positioning white bread in Latin America.

If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.

[Neu Pragmatist]

What causes it then ?

[Paladin2]

BRING BACK CANE SUGAR!

[Jedidah]

A malfunctioning pancreas, the body’s inability to properly metabolize carbohydrates, both starches and sugars.

[Paladin2]

From Chihuahua(s).

[Neu Pragmatist]

They have been wanting to push east and this will be the opening they have been waiting for .

Or maybe the Chinese will come along and buy it up , since they can’t make it China they could at least own it here .

Thanks Unions !

[dfwgator]

Bimbo owns and operates four bakeries in Texas.

Just as Coca-Cola doesn't bottle out of Atlanta.

[sickoflibs]

Mexico Twinkies ping!

[ccmay]

I'm confused....

[RightGeek]

owns parts of Sara Lee, Entenmann’s and Thomas English Muffins

Are any of those made in Mexico?

[Seaplaner]

?

You are serious?

.

[Sacajaweau]

don’t buy Mexican either. When I found out that my toothpaste was made in Mexico...I flipped out. Now I read every damn label.

[cableguymn]

Nope!

I also miss those DOT approved cheap Chinese tires Zero killed.

400 bucks to put a set on a econo box? shessh, they use to be 4 for 100.

[deport]

Just as Coca-Cola doesn't bottle out of Atlanta.

------------------------

LOL.......... More and more is coming in from Mexico.

features cane sugar...

[muawiyah]

ordinary sucrose has half the sweetness and double the carbs ~ of course i'm serious.

BTW, if it's no fructose i don't eat it.

[BillyBoy]

Works for me. They supported Obama for re-election and caused this problem is the first place, so the least the Mexicans could do is get us back our Twinkies (preferably now made with real sugar and available at a lower price)

[JouleZ]

Here we go:

Cilantro Twinkies
Chilie Twinkies
Margarita Twinkies
Cockroach Twinkies
Hepatitis Twinkies

[Figment]

but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.

The over powerful sugar lobby in the USA may have something to say about this. I would expect some tariffs if they’re not made in this country with USA sugar

[muawiyah]

let me put it this way for you ~ if you are diabetic ~ like i am ~ you get used to NOT consuming any sugar and not much starch either. Those are all sugars, as is sawdust (although it's not terribly digestible).

Sometimes you can't avoid something with sucrose in it, or fructose.

I've observed that after years of doing without sucrose is overwhelmingly sweet, even sickeningly sweet. Fructose, however, is simply sweet ~ and that means there are fewer carbs of sugar i will need to worry about and, besides, it's a better tasting product by simply being less sweet than sucrose.

[dfwgator]

Tariffs have worked out so well. What that definition of ‘insanity’ again?

[rockinqsranch]

My post from yesterday:

“Hostess Brands to Wind Down Company After BCTGM Union Strike Cripples Operations
Friday, November 16, 2012 4:55:40 AM · 22 of 87

rockinqsranch to pepsionice

I believe a large bakery, or several such large bakeries operating currently within a few hundred feet over our Southernmost border are smiling today as they see themselves as the new owners of certain Hostess trademarks, and copyrights, and begin shipping into the U.S..

A major bakery left California with good reason (CARB Regulations) a few years ago providing the Mexican bakery Bimbo the opportunity to expand their operation, and fill the void from just over the border in Mexico. Seems to me the same will happen to fill the void when Hostess assumes the dead Cockroach position.

(Hmmmm bad analogy, but...)

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