Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
As well as lower paid non-union workers!
Grupo de Bimbos? What the Fluke? Is this one of those “war on women” things?
The artificially high priced sugar is another thing I hate about government. It’s a reason they use corn syrup in soda, a crime... those trade barriers meant to simply raise prices to benefit a few should be done away with.
a better product using cane rather than ‘corn sweetener’.
So do people still think tariffs are the answer?
Now about how the Mexican tortilla manufacturers are doing, they do Guerrero ~ no lard, no trans fats ~ no flour in their pure white corn tortillas.
20 years ago you'd almost always find grit of some kind in any sort of soft corn tortilla from Mexico. Now you get pure white corn tortillas with no grit ~ and their texture is nearly that of top end pie dough!
This morning I had a 2 egg omlette ~ with mushrooms, green onions and 5 year aged cheddar ~ all blended ~ PLUS 4 Guerrero white corn tortillas wrapped around raspberry preserves.
All top quality foods ~ but these tortillas are going to be making a run against your ordinary fluff bread.
Doing the jobs American union-thugs don’t want.
I knew Bimbo would be waiting in the wings to scarf up Hostess.
Our local Walmart in southern DE carries their stuff, as there is a large Spanish speaking population in the area.
I guess Ho-Ho’s are now “Bimbo-Bimbo’s”.
Just making the Twinkies that Americans won’t make.
There’s no better product than corn syrup.
Bring on the stevia, baby.
sugar doesn’t cause diabetes
I won't eat nor drink anything that comes out of Mexican bakeries. Never have, never will. No tellin where those Mexian hands have been. I'd say they don't bother to wash their hands when their shifts start.
They own Thomas’, Entenmanns and Boboli. Also they own some of the Sara Lee brand.
Same company that bought Mrs. Baird’s bakeries in Fort Worth a few years ago. Mrs. Baird’s had been family owned for 90 years.
not if you are diabetic.
Carlos Slim will buy them.
Bimbo owns and operates four bakeries in Texas. They’re an international company. Don’t assume your reborn Twinkies will be baked in Mexico.
Just read the label.