Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
Tequila Twinkies now with bigger worm!
LOL! That’s perfect!
Bimbo is pronounced “beembo” in this country, and it doesn’t refer to an air-head girl. The drivers are all American and they own their routes, and are able to buy or sell different stores to expand their route or contract it.
Who actually eats Twinkies?
It’s one of those many iconic or well-known products I’ve never seen or heard of anyone eating or liking.
Such as Dr. Pepper.
I don’t know anyone who eats Twinkies, but a friend of mine has gone into a deep depression now that Ho-Ho’s will be going out of production.
May I quote you RE stay hungry?
Twinkies are Hindu? Who knew? If they’re good do they come back as a cheesecake?
Such a shame that mole is such a pain in the nalgas to make
Sure. I probably should have included a pic of the Most Interesting Man with that one, though.
I was sick for weeks after coming back to the states...and we had bottled water and cooked food at the very best places....no street eating.
I like their plain chocolate cupcakes mostly because of their cream centers. If Tastycake made theirs with cream I’d prefer that.
I also like their mini powdered donuts - Donettes.
Twinkies I don’t get.
The stuff is baked in the USA....
Never met a Dr. Pepper fan? Pleasedontzotme, nice to meet you.
Me too! I like my food made in the USA by illegal aliens. But they don't wash their hands either.
Mexico is due south. Do you mean north?
Theres no better product than corn syrup.
High fructose corn syrup is an abomination.
Being in Mexico, not just consuming goods imported from there... a whole different story. Montezuma’s revenge.
I won’t eat nor drink anything that comes out of Mexican bakeries.
Same here. I will not eat anything made or grown in a foreign country.