Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
I don't know.
C’mon, be reasonable... I’ve eaten Mexican food and lived to tell the tale. Their stuff isn’t up to US/Canadian in quality; the cookies, the pastas are crude. But no melamine.
As many are pointing out, Bimbo Twinkies would be baked in Texas. Bimbo bread is also baked in the States and, I can personally testify, is darned good, not Mexico crude.
Lets face it-Twinkie junkies won`t care if they come from Pluto as long as they taste the same. I like the Ding Dongs myself. Hope lower production costs will be reflected in the price. Whatever happened to competion? I can make Twinkies at home...its not particle physics.
The Twinkie challenge is to mass produce a consistent cake that has a guaranteed shelf life. Anyone can creme-fill sponge cake bars.
Maybe if they get enough of our businesses down there, the illegals will all go home!
I predicted Bimbo a few days ago.
I am a realtor in the DFW area....my company has helped several Bimbo executives move to the Dallas area. I just had a Bimbo exec move here from Chicago this year.... The plant that I know of is just south of Ft.Worth.
I have been told the pronunciation is “Beem-bo”.
The Mexicans just let us crazy gringos giggle at the Bimbo name. They don’t care.
I don’t always eat mass-produced snack cakes, but when I do I prefer Dos Tweenquis.
Stay hungry, my friends.
Tequila Twinkies now with bigger worm!
LOL! That’s perfect!
Bimbo is pronounced “beembo” in this country, and it doesn’t refer to an air-head girl. The drivers are all American and they own their routes, and are able to buy or sell different stores to expand their route or contract it.
Who actually eats Twinkies?
It’s one of those many iconic or well-known products I’ve never seen or heard of anyone eating or liking.
Such as Dr. Pepper.
I don’t know anyone who eats Twinkies, but a friend of mine has gone into a deep depression now that Ho-Ho’s will be going out of production.
May I quote you RE stay hungry?
Twinkies are Hindu? Who knew? If they’re good do they come back as a cheesecake?
Such a shame that mole is such a pain in the nalgas to make
Sure. I probably should have included a pic of the Most Interesting Man with that one, though.
I was sick for weeks after coming back to the states...and we had bottled water and cooked food at the very best places....no street eating.
I like their plain chocolate cupcakes mostly because of their cream centers. If Tastycake made theirs with cream I’d prefer that.
I also like their mini powdered donuts - Donettes.
Twinkies I don’t get.
The stuff is baked in the USA....
Never met a Dr. Pepper fan? Pleasedontzotme, nice to meet you.
Me too! I like my food made in the USA by illegal aliens. But they don't wash their hands either.
Mexico is due south. Do you mean north?
Theres no better product than corn syrup.
High fructose corn syrup is an abomination.
Being in Mexico, not just consuming goods imported from there... a whole different story. Montezuma’s revenge.
I won’t eat nor drink anything that comes out of Mexican bakeries.
Same here. I will not eat anything made or grown in a foreign country.
I find it less satisfying than sucrose. But it’s wonderful on pancakes....
Why I love Twinkies with Dr. Pepper. Food of the gods.
Corn syrup accelerates glycation and causes premature aging, especially in the eyes and kidneys. It causes fine wrinkles.
The good guide has them rated fairly high.
You need to give your immune system practice. Whenever I go overseas, my first order of business is to eat the food and drink the water. I'm talking straight out of the tap or whatever ditch they drink it from. Food carts along the street, no worries.
It isn't pleasant at first and I've spent more than a fair share amount of time trapped in the little boys room, but I'm at the point now where I rarely get sick and eating foreign foods/water doesn't do much more than a day or so with an upset stomach, if that.
What actually messes me up? MSG and all the garbage "we" put in our "food" here.....I've cut out all the fake food from my diet about 1 1/2 ago and I've felt better ever since (I don't buy into the organic fad, I just want my food to be food and not a chemistry set).
Have to wonder if they bought out Gardner Bakery. The Gardner Bakery on East Washington has a Bimbo Bakeries sign in front.
There are those who would say that appellation belongs to an RC Cola and a Moon Pie.
if my neck was even redder
Looks like Grupo Bimbo is gonna get it’s hands on all the Ding Dongs.
And in some places, no problemo. I visited Latvia once and ate street vendor cuisine that didn’t seem to have anything more than the most rudimentary sanitary practices applied. Not even an upset stomach.
They could put an image of a mission bell on the Ding Dongs....
Maybe they could bring the textile mills back next after they finish with the bakeries.
First they corner the pot market, now they are going after the munchie market.
He only said that to get attention via a flame war.
I almost got to visit there once on my employers dime, but engineered test equipment accommodations to the local altitude without flaw in the first attempt.
Sometimes competence loses. Bummer ;-)
Great, more food from a 3rd world country on our shelves.
That's pretty funny. A FReeper friend of mine (who shall remain unnamed) tells me her ex keeps an entire cupboard filled with Twinkies and several cases (you read that correctly) of Dr. Pepper in the back of his mini-van.
I’m with you, Mr Apple! I *finally* learned to check the labels on every. single. thing. we buy at the grocery store. If it says “Hecho en Mexico” or doesn’t say, it goes back. I’m flat not eaten’ it. (The silver lining is that we’re saving a fortune at Sam’s Club)