Skip to comments.Will Twinkies be reborn through new Mexican ownership?
Posted on 11/17/2012 6:17:19 PM PST by Brandonmark
Next week may be Black Friday but sweets lovers across the nation hung their heads in sorrow on a dark Friday yesterday as Hostess announced they would cease making their line of products, which include the iconic Twinkies brand, because of the Bakers Union Strike.
But now as the brand heads towards liquidating and selling off their assets, a Mexican company may be angling to resurrect the golden Twinkies.
According to the Christian Science Monitor, while food producers ConAgra and Flowers Food, the American company behind Nature Valley granola, have expressed interest along with Little Debbie baker McKee Foods, Mexicos Grupo Bimbo may hold the inside track.
Grupo Bimbo is the worlds largest bread baking firm, which already owns parts of Sara Lee, Entenmanns and Thomas English Muffins and previously made what was considered a low-ball offer of $580 million a few years ago, Forbes reports. Now Hostess may only be worth $135 million.
Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.
While Hostess was clearly struggling, analysts believed Grupo Bimbo had an eye on them since the early 2000′s because they saw Hostess as a key ingredient for North American expansion with delivery routes that penetrated across the country into convenience stores, gas stations and grocery markets, according to Forbes.
Daniel Servitje Montull runs Grupo Bimbo, which was founded by his family in 1954. His family is worth $4 billion.
Servitje Montull, has already worked magic before, taking on Mexicos tortilla market and positioning white bread in Latin America.
If Grupo Bimbo pulls off a deal with Hostess for Twinkies, his next challenge will be resurrecting an American favorite.
I find it less satisfying than sucrose. But it’s wonderful on pancakes....
Why I love Twinkies with Dr. Pepper. Food of the gods.
Corn syrup accelerates glycation and causes premature aging, especially in the eyes and kidneys. It causes fine wrinkles.
The good guide has them rated fairly high.
You need to give your immune system practice. Whenever I go overseas, my first order of business is to eat the food and drink the water. I'm talking straight out of the tap or whatever ditch they drink it from. Food carts along the street, no worries.
It isn't pleasant at first and I've spent more than a fair share amount of time trapped in the little boys room, but I'm at the point now where I rarely get sick and eating foreign foods/water doesn't do much more than a day or so with an upset stomach, if that.
What actually messes me up? MSG and all the garbage "we" put in our "food" here.....I've cut out all the fake food from my diet about 1 1/2 ago and I've felt better ever since (I don't buy into the organic fad, I just want my food to be food and not a chemistry set).
Have to wonder if they bought out Gardner Bakery. The Gardner Bakery on East Washington has a Bimbo Bakeries sign in front.
There are those who would say that appellation belongs to an RC Cola and a Moon Pie.
if my neck was even redder
Looks like Grupo Bimbo is gonna get it’s hands on all the Ding Dongs.
And in some places, no problemo. I visited Latvia once and ate street vendor cuisine that didn’t seem to have anything more than the most rudimentary sanitary practices applied. Not even an upset stomach.
They could put an image of a mission bell on the Ding Dongs....
Maybe they could bring the textile mills back next after they finish with the bakeries.
First they corner the pot market, now they are going after the munchie market.
He only said that to get attention via a flame war.
I almost got to visit there once on my employers dime, but engineered test equipment accommodations to the local altitude without flaw in the first attempt.
Sometimes competence loses. Bummer ;-)
Great, more food from a 3rd world country on our shelves.
That's pretty funny. A FReeper friend of mine (who shall remain unnamed) tells me her ex keeps an entire cupboard filled with Twinkies and several cases (you read that correctly) of Dr. Pepper in the back of his mini-van.
I’m with you, Mr Apple! I *finally* learned to check the labels on every. single. thing. we buy at the grocery store. If it says “Hecho en Mexico” or doesn’t say, it goes back. I’m flat not eaten’ it. (The silver lining is that we’re saving a fortune at Sam’s Club)