Posted on 11/26/2012 5:20:46 AM PST by shove_it
Adverts on mobiles could become a thing of the past after the company behind the world’s most downloaded online ad-blocking software announced plans to launch a mobile version of its product.
Eyeo, the owner of AdBlock Plus, will launch a version of its popular software for Android phones on Tuesday in a move that will cause a headache for the fast-growing but still embryonic mobile advertising industry.
Till Faida, co-founder of Eyeo, said: “This will be the first app to remove all adverts on your phone. There is a great need for it.” The mobile version of AdBlock Plus will block adverts both on the mobile’s browser and in other apps, whether Facebook or Angry Birds. Its launch will heap further pressure on social networking sites, such as Facebook and Twitter, who have struggled to gain revenues as their users shift to mobile. More than 50m people have downloaded the PC-version of AdBlock Plus, which blocks pop-up and display adverts on websites, as well as the unskippable adverts that precede videos on websites such as YouTube...
(Excerpt) Read more at ft.com ...
TV and radio wouldn’t exist in the rich forms they do without advertisers paying the way. What makes smartphone users think they’ll find great content w/o advertisers paying the bill to create great content? How many web designers will work for free?
Sounds like good news. Even with a bigger battery I still have limited time on my Galaxy 2S phone when I’m online, just bought a solar panel/battery from Amazon to keep handy.
I sure hope so. I got a pop up the other day that was entirely based on my location that pretty much DEMANDED that I click OK (there was no “x” or “No Thanks”. I hit the back key twice and got out of it. I’ve been getting “subscription offers” very much like that - no opt out or close button - on some of the sites I visit. I checked and I’ve got “Block Pop Ups” turned on, so clearly that feature isn’t very effective in my native OS. I’m going to look at this product or something like it as soon as it’s available and stable.
Tech ping
I think we’ll see some separation between ad-free users and those who tolerate the ads. Those who tolerate ads will continue to see a lot of free content. Those who install ad blockers will likely end up having to pay for the same content.
I like the model Microsoft has been using with installed MS Office on PC’s. I chose to go with the version that contains ads, so it’s free to me. Or, I could have paid a few hundred bucks to avoid the ads. I think there are enough people on both sides of the fence to have both options available.
Not a valid comparison as mobile users pay for the bandwidth for the ads. When mobile data is as free and ubiquitous as TV and radio, then we can talk.
“I like the model Microsoft has been using with installed MS Office on PC’s. I chose to go with the version that contains ads, so it’s free to me. Or, I could have paid a few hundred bucks to avoid the ads. I think there are enough people on both sides of the fence to have both options available.”
That looks like the answer to my question. Thanks.
“What makes smartphone users think they’ll find great content w/o advertisers paying the bill to create great content? How many web designers will work for free?”
When people are paying $100/month for service I think the advertisments are too much. They are making money without paying those that paid for the service in the first place.
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