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Art Ginsburg, TV Chef Who Didnít Scoff at Cake Mix, Dies at 81 (Mr. Food)
NY Times ^ | 11/23/12 | DOUGLAS MARTIN

Posted on 11/27/2012 6:28:21 PM PST by Evil Slayer

Art Ginsburg, who billed himself as Mr. Food in 90-second televised cooking lessons — attracting nearly four million viewers for each, selling eight million cookbooks and presaging today’s proliferation of celebrity chef shows — died Wednesday at his home in Weston, Fla. He was 81.

His family announced his death, which The Associated Press said was caused by pancreatic cancer.

Mr. Ginsburg disdained haute cuisine as irrelevant to the lives of hard-pressed working folks in favor of cake mixes and canned soups. His recipes had 10 ingredients at most, and he shared uncountable timesaving tricks. His “anybody can do it” philosophy held that any home cooking is better than no home cooking. The recipe for his recipes boiled down to this: “The less steps the better; the less ingredients the better.”

Mr. Ginsburg was the son of a butcher and a butcher himself — as well as an enthusiastic amateur thespian — and his appeal rested partly on his often goofy, unaffected manner. His syndicated spots appeared on local news programs and talk shows in the manner of weather forecasts, and were distinguished by his tall chef’s hat, gray beard and bad jokes, but most of all by his legally trademarked sign-off line: “Ooh it’s so good!!”

At his death, his vignettes — of which he made 230 a year — appeared on 125 local television stations, down from a peak of 168 in 2007. He wrote 52 cookbooks, and each month attracted 1.7 million unique visitors to his Web site. He peddled merchandise that included frozen food products, energy bars and gas grills. He endorsed products like spaghetti sauces and sweet corn. His company, Ginsburg Enterprises Inc., will continue; during his illness, an associate had already replaced him on the broadcasts.

A large part of Mr. Ginsburg’s appeal was

(Excerpt) Read more at nytimes.com ...


TOPICS: Culture/Society; News/Current Events; US: Florida
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1 posted on 11/27/2012 6:28:24 PM PST by Evil Slayer
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To: Evil Slayer

My mother told me that when cake mixes first came out all you did was add water. But the cake mix companies found women bought more if the instructions said add two eggs. I guess it made them feel like they were really cooking.


2 posted on 11/27/2012 6:37:22 PM PST by DManA
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To: Evil Slayer

I thought he was... dead.


3 posted on 11/27/2012 6:39:20 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: DManA
"My mother told me that when cake mixes first came out all you did was add water. But the cake mix companies found women bought more if the instructions said add two eggs. I guess it made them feel like they were really cooking."

Something new with cake mixes now...they are shorting us on ingredients. What used to make a nice layer cake actually takes 2 boxes now or you have little skinny flat layers!!

They did that with coffee too.. no more 1 pound cans on the shelf & the prices are much higher for less coffee!!

4 posted on 11/27/2012 6:58:35 PM PST by LADY J (You never know how strong you are until being strong is the only choice you have. - Author Unknown)
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To: Evil Slayer

I always loved his, “Oooh it’s sooo good!”


5 posted on 11/27/2012 6:59:43 PM PST by Bloody Sam Roberts ('Need' now means wanting someone else's money. 'Greed' means wanting to keep your own...)
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To: LADY J

Every day the country gets poorer.


6 posted on 11/27/2012 7:06:12 PM PST by DManA
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To: LADY J
Something new with cake mixes now...they are shorting us on ingredients. What used to make a nice layer cake actually takes 2 boxes now or you have little skinny flat layers!!

I thought I was imagining things!

(And yes, the 1-lb. can of coffee is now 11 oz. Andy Rooney on CBS's "60 Minutes" did a rant about this some 15 years ago.)

7 posted on 11/27/2012 8:12:31 PM PST by thecodont
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To: DManA

Actually, box cake mixes make very fine cake if one uses eggs and butter.


8 posted on 11/27/2012 8:23:52 PM PST by Flick Lives (We're going to be just like the old Soviet Union, but with free cell phones!)
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To: Evil Slayer

9 posted on 11/27/2012 10:56:44 PM PST by Bobalu (It is not obama we are fighting, it is the media.)
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