We bought his “Herbs That Heal” in the 1990s. It was mainly for my wife. She was surprised that the book was by that “awful” man on radio.. she had never heard him but her dingbat friends — who had never heard him either — told her about Savage.
When Savage started writing as “Savage” instead of Weiner, I couldn’t believe what I had been reading was the same guy. lol. The subjects were 180 degrees different.
Sure mix it with other things especially national and local interests and national defense.
Eighty million baby boomers plus the millions of us already here are a lot of people thinking about health matters for the first time in their lives.
.. and younger people? Probably not interested. But 80+ million potential listeners . . . .