What is so amusing to me (in a way) was that I saw several news clips during the Christmas shopping season. All of them were saying, “Sales are good” and yet the mall behind them was only sprinkled with shoppers. I said then... this season is going to be a financial bust for retailers.
Best bet is that retailers believed government forecasts for more holiday spending, increased consumer confidence and an expanding economy instead of believing their own lying eyes.
Judging fromt he parking lots and store activity over the past week, I'll bet Christmas for a lot of folks happened after December 25th.
Then there is a friend of line. She goes to the mall around December 24 just to see what she will pick up during the after Christmas clearances.
In the old days, winter items were gone by February. Last year, Macys and other stores were still selling winter merchandise in May. Last spring I bought a wool sweater for 90% off.