Skip to comments.J.C. Penney shares slide as UBS sees worse holiday sales (Ellen Christmas advertising flops?)
Posted on 01/11/2013 10:46:54 AM PST by jimbo123
J.C. Penney Co Inc (JCP.N) slid as much as 8 percent on Friday after UBS published a research note saying holiday quarter sales have likely been worse than expected and questioned the retailer's ability to roll out its new shops on schedule. -snip- UBS analyst Michael Binetti lowered his forecast for Penney's fiscal fourth quarter, which is still underway and includes the holiday period, and expects same-store sales to decline 28 percent, from an earlier projection of a 20 percent decline.
(Excerpt) Read more at reuters.com ...
I expect that the ‘experts’ missed the impact of the name change to Gay C Penny’s.
I was reading an article on “worst CEO’s” earlier today and J.C. Penny’s topped the list. If the article is correct, basically every move the guy has made (can’t recall his name - I think he used to work for Apple) has ended up being a misfire and many decisions have angered their customer base.
Good. Let this fag-loving company go bankrupt.
“expects same-store sales to decline 28 percent, from an earlier projection of a 20 percent decline.”
That is closer to a collapse than a decline. Ouch.
I’m not sure this says anything in particular about Ellen.
There was a day when a popular entertainer’s endorcement could really move sales. I think that day has passed.
For one thing after 75 years people have learned that these people will say anything about any product for noney.
Secondly we are so saturated with advertising we just don’t notice it anymore.
Yup changed the pricing structure and sales dropped. He came from Apple and made JC Penny one of the top 5 hated companies in the country.
JC Penny hasn’t been a player for 20 years. They must change their faggot model to something that appeals to the other 98%.
Sorry Penny, your leaders are complete idiots.
“For one thing after 75 years people have learned that these people will say anything about any product for noney.
Secondly we are so saturated with advertising we just dont notice it anymore.”
People get their entertainment more places too, diluting the idiot box’s influence. I also think she has poor drawing power. Mostly she is boring.
I think a vast majority are turned off by dykes. Even subconsciously.
It appears homosexual men and women aren’t very interested in home products - now, if it was one big sex shop, it would be booming.
I always bought curtains and bedding at Penneys but never again and those departments have been downsized to stuff I wouldn’t have anyway. I cut up my Penneys card and sent them a message to stop the catalogs as they were full of gay men and women and I didn’t want that trash in my house. I don’t get those catalogs anymore.
'Transformation' isn't working for America, and it isn't going to work for Penney's, either...
Pander to 1% of the population? Yeah...that'll work.
I happen to be a man, and since that homosexual detests men, I can't see any reason to even walk thru their store.
I agree with you to a point. I think the decline of JC Penney is multifactorial.
I used to shop there in the 90’s. It used to be that they offered a product of relative quality at a decent price. Now their merchandise is of poor quality. Last time I bought something there it fell apart quickly. You can buy cheap chinese goods at a variety of places why spend more for the same junk you can buy at Walmart and Target. Just because Ellen says so? I also do think there is a percentage of people who will look elsewhere because of the company’s LGBT support. Look what happened to Oprah after she endorsed Obama.
People who want the “department store experience” will shop at Macy’s while those looking for more economical options will shop at walmart and target, which leaves JC Penney losing money.
I remember my former tried to get a sales job there. They apparently pay their sales clerks very little and you have to move a lot of merchandise in order to make any money (and the mall she worked out was in rapidly decline and has since gone defunct). Given the clientele at the time, had she worked there, she’d have been working there almost for free.
Even that picture was changed to show the degenerate to be larger than the men . . . look at the edge of the table, and you can see that her table is thicker than the guys’ table . . . the degenerate homosexual probably made them make her picture look bigger to show how small and stupid men are. Disgusting.
At the current rate of decline, JC Penney won’t be around in 2015.
Am I missing sarcasm or were you serious? She is supposed to look larger than those “men” because they are supposed to be Christmas elves.
Actually if she were not in our face every moment reminding us that “I’m Gay! I’m Gay! I’m Gay!” I would not have a particular problem with Ellen.
Certainly she is nowhere near the top of the list of celebs whom I find objectionable. If she had stayed in the closet I might even give her a “passively acceptable” rating.
We used to shop at a local Penny’s, particularly for Christmas gifts, for decades. Ever since they started catering to perversion, we have not spent a dime with them.
Despite what seems to be the reasoning here, most people I have spoken to, including many seniors, the most common reason for not shopping at Penney’s is the lack of sales and coupons. People love sales and coupons because real or imagined they believe they are saving money.
If Penney’s was serious about the long term they’d go on a raid of the Target headquarters. Those guys seem to know what they are doing.
Anything to put down men, whom she virulently hates. Good chance to show them as teeny tiny.
She disgusts me anytime I see her.
Seems that J.C. Penney has poked itself in the butt and will no doubt be on its knees before long.
That appears to be because the men are supposed to be Santa’s Elves and therefore tiny.
As for JCP, they have carried nothing I want since the 90s, long before the current CEO and marketing. They decided to ‘go gay’ in an attempt to rescue a failed business model via gaywashing. Problem is, gay people wouldn’t be seen dead in Penney’s merchandise. Basically they have alienated just about everyone and they are now discovering what happens after that.
That said, I suspect we’re going to be hearing about a LOT of retail chains not making their Christmas sales goals because of the Obaminated economy anyway. JCP’s sales problems are/were just exacerbated by their stupidity.
Anyway, my wife went to the JCP boys' department, didn't see the sweaters and so she asked the saleswoman. The woman looked stricken and said, "No, we didn't get any boys' sweaters in. I don't know why. We didn't have them last year either." My wife said she thought the lady was going to cry.
My wife ended up picking up the sweaters at Target on her way home. If a JCP in Pennsylvania can't even stock dressy little boys' sweaters before Christmas, who exactly is their desired demographic?
I think the store and the reporting medium have their heads in the sand.
Ellen, Mother’s Day catalog cover showing 2 Mommys and Father’s Day showing 2 Daddys on their respective covers is still most talked about as a reason.
Quality changes are beginning to be general conversation too. Long term suppliers have been replaced with new suppliers with more cheaply made goods.
Check out the famous towel, “The BIG One”. Much thinner and more coarse weave now.
I was never a great shopper there, but now not at all.
What kind of idiots would change their whole market strategy to attract 3% of the population. I used to shop there quite often. Not anymore
I will say this about Ellen: She is the only celebrity who got funnier AFTER she “came out”. Rosie O’Donnell just got mean. Wanda Sykes got boring. I never thought Ellen was funny before, but she can get an occasional chuckle out of me now.
I only shop sales. Color me gone.
I agree with you; Penny’s homophilia is only part of the story here. In addition to substandard quality, their selection is limited. Last time I went through one of their stores (about a year ago) I didn’t see anything I liked. So I didn’t buy anything. By the way, this was in one of Indianpolis’ busiest malls. The Penny’s store was dead as a mausoleum.
Her bench type seat is higher too and notice the clenched left fist. Yeah, I get the point and it isn’t just because the men are supposed to be elves.
Nothing in advert pics like that is unintentional.
I think they are supposed to be “elves”... so they would be smaller than normal people.
You can bet the Businessinsider site will be touting the “new and improved” JCP right up to its disappearance from the malls. And its demise will be blamed widely on... customers. Not the CEO and his crew, and not those who hired him to break the company and make something else of it. I’m unhappy as an old ex-customer who outfitted our family for many years in this store and who then got the clear message I was not the customer they had in mind anymore.
I sincerely hope that they are not paying Ron Johnson much for this enlightened leadership.
He took a company that was suffering from stagnation and has driven a stake through it’s heart. He should be forever removed from American business, forever. This kind of incompetence is rarely scene outside of a Democrat administration.
It also points to the continued death of the middle class mall and suburban experience in America. Which is the exact desire of O’Bumbler and his fascist followers.
To be honest, though, we now buy the vast majority of our clothing and home goods while we're doing our food shopping. Costco, BJ's, Target, and Walmart have most of the stuff we need.
JC Penney decided to go after the much cooler liberal elites and dump the 'folks that brung 'em...'
General circulations newspapers did the same... decided to all go after 'the beautiful people' - few as they are... Oh well, bye bye JC Penney... don't let the door hit you on the way out.
Sigh... very little to do with Ellen and everything to do with Ron Johnson being an idiot.
Radical globalist corporate CEO’s are into a fad of sticking their fingers in the eyes of their customer base as if that model has worked so well for the news industry.
Starbucks sacrificed huge numbers of people by preaching radical politics. When this “first black president” Che fad passes and the socialist economy continues to melt down, it’s all down hill. Our family and friends will never go back there. We have totally replaced Starbucks with other coffee shops.
Smart and competent CEO’s avoid making themselves into the donkey’s butt.
JCP = Penny’s?
Perhaps they should consider that their quality has dropped a lot but their prices sure haven’t?
it’s a a poorly done split screen. They didn’t want to actually pay to find real dwarfs to play the elves or spend money on a decent FX crew so this is what you get. I don’t think there is anything more nefarious than that.
Nice to see this happening to a business that refuses to listen to the people.
I won’t shop there until the company repents.
I really don’t mind them using Ellen as a spokesperson...what made me walk away was the overt appeal to practitioners of sodomy.
It’s multiple factors.
The gay sucking up is a big one. It’s just not family friendly no matter how it’s packaged. Turns off a huge amount of people that have many, many other comparable shopping options.
Second are the stores themselves. Many look old on the outside and inside. The majority are not renovated. It leads to upredictable shopping experiences, as ads give expectations the actual crummy old unremodeled store, doesn’t.
The whole store in a store concept can’t really catch on when the majority of stores aren’t yet set up this way.
Further their normal shoppers are not used to thinking of JCPenney as more of an “Amazon” type place bringing under its roof separate vendor stores.
It’s just a hodgepodge mess.