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JCPenney stock plunges after bad holiday
New York Post ^ | 12 January 2013 | James Covert

Posted on 01/12/2013 5:36:33 AM PST by oh8eleven

"Penney’s sales at stores open at least a year plummeted more than 30 percent through most of the crucial holiday season, sources close to the company told The Post this week."

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: gaycpenney; jcp; jcpenney; jcperverts; penny; retail
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How's that same-sex catalog thingy working out for you?
1 posted on 01/12/2013 5:36:35 AM PST by oh8eleven
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To: oh8eleven

Should read:

“JCPenney stock plunges after spitting on American Family Values”


2 posted on 01/12/2013 5:41:52 AM PST by carriage_hill (AR-15s are the 21st Century's Muskets. Self-defense is the First Human Right.)
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To: oh8eleven

Glad to hear this.


3 posted on 01/12/2013 5:46:19 AM PST by ilovesarah2012
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To: oh8eleven

I guess homosexuals prefer shopping at Macy’s.


4 posted on 01/12/2013 5:48:05 AM PST by broken_arrow1 (I regret that I have but one life to give for my country - Nathan Hale "Patriot")
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To: oh8eleven

Just a thought, but maybe MOST folks STILL find homosexuality rather repellent ?


5 posted on 01/12/2013 5:48:10 AM PST by tomkat (HELL NO)
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To: oh8eleven

Their “Sodom and Gomorrah” line of clothing isn’t cuttin’ it?


6 posted on 01/12/2013 5:55:25 AM PST by albie
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To: oh8eleven

Feel good story of the day.


7 posted on 01/12/2013 6:07:39 AM PST by SoFloFreeper
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To: oh8eleven

Bad 4th quarter results? That’s so gay.


8 posted on 01/12/2013 6:17:15 AM PST by glorgau
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To: oh8eleven
LOLOLOLOL!!!

Just read the whole thang, and not once was there a mention of gay television ads. God forbid that a news source would report even the possibility of an economic push-back against retail indoctrination.

My sister-in-law visited our local Penny's and asked to speak with the manager, who turned out to be a completely normal looking/acting early middle-aged fellow. She wanted to tell him personally, face-to-face, why she was no longer going to shop at Penny's. Paraphrasing from memory ...

Penny's didn't have to take sides in this public controversy. They already had both sides shopping in their stores. There was no need to weigh in on one side or the other.

But, since Penny's did decide to take sides, then they should expect their customers to respond in similar fashion. I am not going to advance the business agenda of a company that champions something I am convinced is destructive to individual and social well-being.

She told me that she thought she detected agreement flickering behind his otherwise impassive expression. He was polite and promised to pass her concerns on to senior management.

9 posted on 01/12/2013 6:18:38 AM PST by Brandybux (Oportet ministros manus lavare antequam latrinam relinquent.)
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To: oh8eleven
Even withou the appeal to homos, by having a pricing policy of "always fair prices - no sales" Penny creates no sense of necessity in a customer of buying something today. If the product will be available tomorrow, next week or next month, nobody really has to go to a Penny store unless they intend to buy something specific. Since many purchases at retail are impulsive, Penny's policy is designed to miss that portion of the shopping public.
10 posted on 01/12/2013 6:25:36 AM PST by Sgt_Schultze (A half-truth is a complete lie)
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To: albie

Post of the day.


11 posted on 01/12/2013 6:28:24 AM PST by YepYep (Build the America you want at your address, and keep looking up. --Sarah Palin)
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To: oh8eleven
I have shopped at JC Penney's stores all over the country for decades and was a fairly regular customer, but I've not been back since they made their choice and change in direction.

What a brilliant management decision that turded out to be.

I don't miss them. I wonder if they miss me.

12 posted on 01/12/2013 6:28:51 AM PST by GBA (Here in the Matrix, life is but a dream.)
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To: oh8eleven

Just before “Operation Desert Storm” there was story after story of Marines in the Phillipines getting beaten and killed. One after another, in the mainstream press. It was precisely at that time JC Penney did a “Celebrate The Phillipines” marketing push. As the wife of a Marine, I called them and made it clear what a disrespectful and horrible idea that was, considering the recent news events. I got the basic corporate-speak about how marketing campaigns are set up way in advance, etc., and they had no plans to pull it. I was incensed! I put up flyers all over El Toro (against the rules)and got my gal pals to call Penneys over and over. Nothing came of it.

It is sweet music to my ears every time I hear about Penney’s struggling financially. They don’t give a damn about this country so they can kiss my ass. I hope they go under tomorrow!


13 posted on 01/12/2013 6:32:41 AM PST by austinaero
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To: oh8eleven

Memo to: Ron Johnson, CEO
Re: Current transition to Gay C Penney

Although it’s a little late now, here are a few areas where you may want to focus on the next time you are selected to lead a corporation to extinction:

1. In order to “transform” a 100+ year old retail operation successfully, you may want to slowly introduce changes into the existing business model next time: Simply stating that your going to provide products at low prices rather than continue the company’s traditional coupon-based business model is one thing, but to then give your long time customers the “one finger salute” by suggesting they can’t grasp the “marketing concept” is no way to ingratiate yourself with the buying public.

2. This one would seem to be obvious, but somehow you managed to miss it… forgoing 98% of the population to advertise and market to 2% of the population that wouldn’t be caught dead shopping in your stores is not a winning strategy.

3. Printing catalogs that support the homosexual agenda will only lessen the likelihood of a turnaround; this is especially true when the catalogs come out during traditional holidays like Easter, Father’s Day, etc. Again, this is another “one finger salute” to your former customers.

4. Coming out and defiantly defending 1–3, despite overwhelming evidence that is has caused great harm to the company’s bottom line and employee morale, is not advised.

5. The fact that you have not chosen to relocate yourself and your family to the DFW area signals to every employee at JCP that this is a short term gig; judging from the results to date, one that has already lasted too long.

6. And finally… selling Apple computers via a retail outlet is about as difficult as selling water in the Sahara; whatever minor success you may have had at Apple will not transfer to success selling clothes and home furnishings. Sadly, the employees of the company will be the only ones to suffer for your monumental ineptitude.


14 posted on 01/12/2013 6:43:59 AM PST by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: oh8eleven
guess there aren't enough filthy disease ridden queers to keep them open as they thought there were...
15 posted on 01/12/2013 6:44:31 AM PST by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -ww- NO Pity for the LAZY)
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To: oh8eleven

faaaabulous!


16 posted on 01/12/2013 6:49:32 AM PST by Proud2BeRight
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To: oh8eleven

JC ByeBye


17 posted on 01/12/2013 6:52:22 AM PST by moovova
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To: oh8eleven

Bye GayCPenney


18 posted on 01/12/2013 6:56:59 AM PST by ILS21R (Everything is a conspiracy. No? You're living in one.)
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To: Common Sense 101
To your bullet point #3, there's more wrong with their catalogs than gay political agendas being pushed. I've been in the direct marketing industry most of my professional life and have worked with a few of the greats, there is a distinct art to pulling together a compelling presentation of product that creates a purchase. This applies to online sales just as surely as it does to print, they're both direct marketing.

There is no magic in their catalogs anymore, they're very flat. No eye path to lead the reader, no compelling descriptions, no associated imagery to suggest appealing use, no add on sales of products someone might want along with an item, it's just a bunch of open space with lonely people mugging the camera, it's as if the fools had never even heard of square inch analysis. Your best sellers get more square inches, add on sales get far less but they're nearby or at least a bug or banner directing to them.

But no, they have poor little coffeemakers floating in the aether without much company, friendless. Very brightly colored aether, though, and very stylishly color blocked. If color blocks were their product they'd be going gangbusters.

Maybe JC Penney and Microsoft can merge. It looks like Windows 8.

19 posted on 01/12/2013 7:00:48 AM PST by RegulatorCountry
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To: Brandybux
I can tell you from personal experience that the “transition” has not been well received by the overwhelming majority of long-time employees. I was doing some consulting work at the JCP HQ building in Plano the day Ron Johnson made the “big” announcement about JCP’s new spokesperson.

They were streaming the video to all employees and once Ellen Degeneres was introduced you could have heard a pin drop. I remember one of her first lines being something like “as employees of JCPenney, we share a lot of the same values”. That caused quite an uproar... both of outright laughter and disgust. Needless to say, it was not well received, and most of the people I spoke to knew it would not go over well with their existing customers.

Given the results from the day Ron Johnson walked through the doors in November 2011, it has been a total and complete disaster.

20 posted on 01/12/2013 7:02:51 AM PST by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: Common Sense 101

You left out the obvious. Filling a clothing store with shapeless, downright ugly women’s clothing that looks like it is designed for the obese, is not the way to get the fairer sex to flock to your establishment. Particularly when you color that clothing in tones that make said women downright nauseous.


21 posted on 01/12/2013 7:08:51 AM PST by Darnright ("I don't trust liberals, I trust conservatives." - Lucius Annaeus Seneca)
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To: RegulatorCountry
Agree completely, though I don't believe that JCP is alone in the area of inane advertising layouts. As you have worked in the direct marketing field, you probably also noticed the unique size of the catalogs/mailing pieces; those were not cheap to produce.

As far as the color blocks, if memory serves those were intended to represent months of the year; the plan was to have light boxes throughout the stores to illuminate the store with the “color of the month”. Who knows what they were thinking there... apparently they believed that their customers were so stupid they could better keep track of months by color rather then by name. Given that Obama was reelected that may have been the only aspect of their marketing strategy they had right.

22 posted on 01/12/2013 7:14:17 AM PST by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: austinaero

Way to go! So proud of you and your service to our country thru your active support of your Marine husband.

Military wives are essential to the morale and well-being of our forces, and as a Naval aviator’s wife myself (as well as my being a USAF officer), our bonds of love for our military spouses get stretched way more than civilian wives could ever understand! Maybe a policeman, CIA or FBI agent’s wife could understand, but how often do they kiss their husbands goodbye and know they won’t see them for months, won’t know where they are going, won’t be able to talk to them upon demand, will worry about them going into harm’s way, will have to support other wives in the same situation, will have to be mom & dad and keep things going?

Big hug from this military wife! We are sisters because of our circumstances, and that makes us part of a family of patriots.


23 posted on 01/12/2013 7:17:50 AM PST by sassy steel magnolia
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To: Common Sense 101
The hallmarks of a newbie refugee from general advertising or brand marketing to DM. I've also been involved heavily on the production and mailing end. No doubt the thought was to be “unique,” to “stand out” by using a weird press cutoff or page dimension. Truthfully, people are annoyed by odd formats, they don't stack neatly on the coffetable or in the magazine rack. The uniqueness that matters is contained within the pages. The pages themselves are background and secondary at best.

There is a reason certain formats have become standardized, and the USPS plays a role. They could be paying a very dear price for this futile effort to stand out, for an area in which standing out may not be received as a positive. I'd imagine they're blowing off a postal discount or two in so doing. I'd also imagine the incidence of mangled printed matter in the mailstream is higher, too. All for a very illusory benefit or none at all.

Back to the color block thing, there is a basic thought behind identifying selling periods that is time-tested, and that would be traditional seasonality. Tying your promotions to an event or holiday, studying your historic trends and sales metrics, and creating a compelling story with product that is timely and proven as far as desirability. It answers the question that goes through everybody’s head when opening the mailbox and seeing a catalog. Why are you sending me this, and why should I care? What's in it for me? This is true for e-mail blasts and splash pages also.

But no, traditional anything has been chucked out the window in favor of ... what?

24 posted on 01/12/2013 7:39:04 AM PST by RegulatorCountry
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To: RegulatorCountry
But no, traditional anything has been chucked out the window in favor of ... what?

From all outward appearances and their quarterly financial performance, it would appear the "efforts" were to see how quickly a small number of "marketing and retail geniuses" could drive a 100 year old retail company into bankruptcy.

25 posted on 01/12/2013 7:52:00 AM PST by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: Common Sense 101

Well, midmarket D&S is a tough place to be these days. They’re getting squeezed from below by “better” discount chains like Target and above them, the regional, traditional department stores know their turf far better as far as product and merchandising. They’re defending that turf aggressively.

Sears is sucking wind, too. JC Penney would be experiencing an existential challenge even without this bizarre, flailing attempt at Oprahfication. So, it’s not all the fault of the strategy, if such can be called strategy, but it couldn’t have come at a worse time.


26 posted on 01/12/2013 8:02:08 AM PST by RegulatorCountry
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To: Sgt_Schultze
by having a pricing policy of "always fair prices - no sales" Penny creates no sense of necessity in a customer of buying something today.
Actually. I liked that policy. But that's a moot point now that I won't step a foot into a JCP.
27 posted on 01/12/2013 8:04:54 AM PST by oh8eleven (RVN '67-'68)
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To: austinaero
They don’t give a damn about this country so they can kiss my ass. I hope they go under tomorrow!
Tell us how you really feel :)
Semper Fi!
28 posted on 01/12/2013 8:07:17 AM PST by oh8eleven (RVN '67-'68)
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To: austinaero
They don’t give a damn about this country so they can kiss my ass. I hope they go under tomorrow!

I'm with ya' on this.
I just need time to go spend that $25 gift card I got years ago, though.

I wonder when they recognize revenue from a gift card?

29 posted on 01/12/2013 8:10:06 AM PST by RightField (one of the obstreperous citizens insisting on incorrect thinking - C. Krauthamer)
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To: oh8eleven
To understand the mess at JCP, check out this video and transcript A Complete Guide To Bill Ackman's Total Trainwreck Of An Interview On CNBC

Apparently passing out "pins" isn't bringing the customers in. This guy demonstrates the "peter principle" in action.

30 posted on 01/12/2013 8:17:37 AM PST by HonkyTonkMan
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To: oh8eleven

Last time I walked into a Penney’s (at least a decade ago) they had Spanish & English signs for each department in big lettering.

So they’ve been pandering for quite some time.

Their clothing was always mediocre at best (their catalogs from the 70s are a hoot).

This latest mis-step probably has J.C. rolling in his grave.


31 posted on 01/12/2013 8:23:21 AM PST by P.O.E. (Pray for America)
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To: oh8eleven
It looks like their Queers 'Я' Us marketing strategy might not be working too well.


32 posted on 01/12/2013 8:26:40 AM PST by Iron Munro (I Miss America, don't you?)
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To: HonkyTonkMan
When I was a little kid growing up on Lawn Guyland, I'd go shopping with my mom at the A&P.
One of the everlasting memories I have of those trips (other than the intoxicating aroma of freshly ground 8 O'Clock Coffee) is a sign over the manager's office: It's as simple as that.
33 posted on 01/12/2013 8:27:49 AM PST by oh8eleven (RVN '67-'68)
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To: oh8eleven

Maybe adding a JCP line of petroleum jelly and AIDS remedies would help draw in their target demographic.


34 posted on 01/12/2013 8:35:36 AM PST by Iron Munro (I Miss America, don't you?)
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To: Common Sense 101
Just a reminder of the ads that show how J.C. Penney is committed to sodomy and perversion:


35 posted on 01/12/2013 9:02:16 AM PST by SoFloFreeper
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To: oh8eleven

I sure like that sign. My uncle worked for A&P for years in the 60s-70s.


36 posted on 01/12/2013 9:04:20 AM PST by HonkyTonkMan
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To: SoFloFreeper

Gheeze - no BARF alert?


37 posted on 01/12/2013 9:12:20 AM PST by oh8eleven (RVN '67-'68)
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To: oh8eleven

Sales to gays increased 100%.


38 posted on 01/12/2013 9:38:06 AM PST by Terry Mross (People who hate me read my posts and get angry. Yet they can't look away. Brilliant, huh.)
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To: oh8eleven

GayCPenney - put some ice on it


39 posted on 01/12/2013 9:42:21 AM PST by doug from upland (Obama and the leftists - destroying our country one day at a time)
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To: Terry Mross
Who would know? Did they take a poll at the cash registers? Was there a box to check off on the on-line order form?
Nothing like pi$$ing off 90% of your customers to pander to the 1.5%.
40 posted on 01/12/2013 9:43:41 AM PST by oh8eleven (RVN '67-'68)
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To: oh8eleven

I figure gay customers could increase 100% it wouldn’t make up for the drop in straight customers.


41 posted on 01/12/2013 9:46:22 AM PST by Terry Mross (People who hate me read my posts and get angry. Yet they can't look away. Brilliant, huh.)
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To: RegulatorCountry
Sears is sucking wind, too.

I am a "hate buying clothes or looking at clothes" kind of guy, and would never dream of flipping through a fashion flyer ha!

But happened to walk through Sears before Christmas and thought the men's clothing looked OK. There was an outdoor-themed section and I actually spent 90 seconds there (unusual). The prices seemed about right. Maybe this is unique to the PNW, I don't know. Sears Holding still has financial issues but the in-store marketing seemed alright.

42 posted on 01/12/2013 9:47:13 AM PST by steve86 (Acerbic by Nature, not NurtureĀ™)
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To: GBA
What a brilliant management decision that turded out to be.

I like your version better---it is closer to the truth than one realizes.

43 posted on 01/12/2013 9:48:10 AM PST by exit82 ("The Taliban is on the inside of the building" E. Nordstrom 10-10-12)
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To: oh8eleven

No the rule is NOT that the customer is ALWAYS right it is the customer may not be right but they ARE the customer so treat them the way you would want to be treated if you were in their shoes.


44 posted on 01/12/2013 9:51:06 AM PST by The FIGHTIN Illini
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To: oh8eleven

Great marketing plan. I guess we can say that JC Penney sucks, literally and figuratively.


45 posted on 01/12/2013 10:01:21 AM PST by doug from upland (Obama and the leftists - destroying our country one day at a time)
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To: oh8eleven
Rules of Business

1. The customer is always right.

2. See rule #1.

It's as simple as that.

Well, apparently the "brilliance" of Ron Johnson and team has modified that a bit:

1. The customer is always gay (or a supporter of perversion).

2. See rule #1.

3. File for bankruptcy.

46 posted on 01/12/2013 10:01:44 AM PST by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: Common Sense 101
Well, apparently the "brilliance" of Ron Johnson and team has modified that a bit
They don't care - just like the senior managers at Kodak who are still taking home hundreds and hundreds of thousands of dollars even after they drove the company into bankruptcy.


Kodak ...

47 posted on 01/12/2013 10:08:51 AM PST by oh8eleven (RVN '67-'68)
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To: oh8eleven

What happens when homosexuality can be detected in the womb and fixed? What happens when homosexuals can use artificial insemination to create gays? What a brave new world we have.


48 posted on 01/12/2013 10:46:01 AM PST by doug from upland (Obama and the leftists - destroying our country one day at a time)
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To: exit82

Thanks. That’s one of those rare example of a typo being more accurate than what was intended.


49 posted on 01/12/2013 11:20:00 AM PST by GBA (Here in the Matrix, life is but a dream.)
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To: steve86

Actually, Sears was pretty much the only normal looking place in the entire mall. Most everything else was WEIRD.


50 posted on 01/12/2013 12:01:29 PM PST by steve86 (Acerbic by Nature, not NurtureĀ™)
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