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Okinawa cancels plan to use young women’s thighs as advertising space
Japan Today ^ | National Feb. 03, 2013 - 06:48AM JST

Posted on 02/03/2013 8:05:24 AM PST by DeaconBenjamin

The Okinawa Convention and Visitors Bureau (OCVB) along with the prefectural government have cancelled their plans to use space on women’s bare thighs for marketing the islands as a graduation trip destination to students outside the prefecture. Citing criticism, the two bodies stated, “Placing temporary tattoo-like stickers on the thighs of young women to advertise Okinawa is not in line with prefecture’s brand image.”

With “thigh advertising,” a new method of marketing gaining traction in Japan, young ladies wearing miniskirts or short shorts parade around town with promotional stickers placed on the area of exposed thigh showing between their skirt or short hem lines and knee socks — an area known in Japanese as “zettai ryoiki” or the “absolute territory”.

After the prefecture’s intentions were reported by the local Okinawa Times, government offices received numerous complaints criticizing the plan as “undignified” and “not an appropriate use of taxpayer money.” The prefecture followed up by instructing the contractor to find another approach.

When asked for a further explanation regarding the project’s cancellation, the prefecture’s tourism promotion section replied, “Though we believe it would prove to be instantaneously effective in marketing to young people, when looking at the image of the prefecture as a whole, the demerits are considerable.” The OCVB said, “As funding is coming from national government coffers, we decided it was not worth fighting those opposed.”

The OCVB was commissioned by the prefectural government to carry out part of a promotional project for spring tourism and was using lump sum subsidies provided to the prefecture by the national government. Part of the plan presented by the winning advertising agency included “thigh advertising.” A screening board consisting of four management-level personnel from the OCVB and prefectural government asked questions concerning what type of companies had employed this type of advertising to date, however, they failed to debate the pros and cons of implementing such a method.

We can imagine the brains of the screening board members were more than likely short-circuiting after viewing PowerPoint images provided by the advertising agency, and hey, as Japan’s continuing slide down the slippery slope of insolvency shows, bureaucrats here are very capable of coming up with novel ways of spending the taxpayers’ yen.


TOPICS: Business/Economy; Culture/Society; Foreign Affairs; Government; Japan
KEYWORDS:
we believe it would prove to be instantaneously effective in marketing to young people

And what did you believe you would be marketing?

1 posted on 02/03/2013 8:05:29 AM PST by DeaconBenjamin
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To: DeaconBenjamin

God lord, Hillary could make a fortune.


2 posted on 02/03/2013 8:11:06 AM PST by central_va ( I won't be reconstructed and I do not give a damn.)
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To: DeaconBenjamin
Maybe their hometown girl that made it to the bigtime?

3 posted on 02/03/2013 8:12:08 AM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both)
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To: central_va

LOL!


4 posted on 02/03/2013 8:13:14 AM PST by basil (basil)
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To: DeaconBenjamin


5 posted on 02/03/2013 8:14:52 AM PST by JoeProBono (A closed mouth gathers no feet - Mater tua caligas exercitus gerit ;-{)
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To: DeaconBenjamin

General Motors could use Rosie O’Donnell to advertise their entire line of new cars.


6 posted on 02/03/2013 8:20:04 AM PST by GreenHornet
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To: DeaconBenjamin
They could put a full-length movie on these hips:


7 posted on 02/03/2013 8:20:49 AM PST by carriage_hill (AR-10s & AR-15s are the 21st Century's Muskets. The 2nd Amendment is the First Human Right.)
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To: JoeProBono
I do not understand why people want ugly pictures drawn with ugly color all over their bodies. Would someone please explain it to me?

Mr Ditter has a tattoo on each arm, which he explains “shows that he has been drunk at least 2 times in his life”. Fortunately he stopped with 2. He now says he is sorry he got the ugly things.

8 posted on 02/03/2013 8:21:02 AM PST by Ditter
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To: carriage_hill

That’s a pretty good Photoshop if it is one. I just don’t see how that could be physically possible. She’s pretty normal above the waist and not that bad looking, but below the waist, whoa. Whole ‘nother planet.


9 posted on 02/03/2013 8:27:08 AM PST by RegulatorCountry
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To: carriage_hill

The other day a radio host was talking about a woman with 8 foot hips, this must be her!


10 posted on 02/03/2013 8:32:16 AM PST by Ditter
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To: DeaconBenjamin
They're kinda cute, I can see where it might work.


11 posted on 02/03/2013 8:45:09 AM PST by smoothsailing
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To: Ditter


12 posted on 02/03/2013 8:48:18 AM PST by JoeProBono (A closed mouth gathers no feet - Mater tua caligas exercitus gerit ;-{)
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To: Ditter

“I do not understand why people want ugly pictures drawn with ugly color all over their bodies.”

The thing I always want to ask the young ladies I see festooned with this stuff:

- How long have you had that hair style?
- How many hair styles have you already tried?
- How many hair styles will you try in the future?

- If you can’t go more than six months without trying wanting to change your hair, what makes you think you’ll like that cartoon on your arm for the rest of your life?


13 posted on 02/03/2013 8:58:40 AM PST by I cannot think of a name
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To: Ditter; RegulatorCountry

Rush mentioned her on either Thur or Fri, and now she’s *everywhere*. Apparently, it’s all real. Yuk. She ain’t missing any meals.

https://www.google.com/search?client=opera&q=8ft+hips&sourceid=opera&ie=utf-8&oe=utf-8&channel=suggest


14 posted on 02/03/2013 9:04:55 AM PST by carriage_hill (AR-10s & AR-15s are the 21st Century's Muskets. The 2nd Amendment is the First Human Right.)
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To: DeaconBenjamin; Revolting cat!; Slings and Arrows

Michelle Obama could charge by the foot.


15 posted on 02/03/2013 9:21:48 AM PST by a fool in paradise (America 2013 - STUCK ON STUPID)
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To: I cannot think of a name

Ask people if they would give their car a wild custom paint job. “No, it ruins the resale value and could make a bad impression driving into work or when passing a cop!”

Cars can always be repainted.


16 posted on 02/03/2013 9:24:30 AM PST by a fool in paradise (America 2013 - STUCK ON STUPID)
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To: smoothsailing

Small type, and I don’t read Japanese. Might take me a while to read it. But this advertising works for me.


17 posted on 02/03/2013 9:34:40 AM PST by UnwashedPeasant
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To: a fool in paradise
“Cars can always be repainted.”

Actually to a degree, people can too - although not very well.

There is a public park I walk in every day. Several times, at a distance, I would see a blond running at a distance. Typical getup of runner's shorts and sports bra, and so help me this woman belongs in Playboy.

One day I'm letting my dogs get a drink at the dog fountain, when she shows up to get a drink at the human fountain. It's then I realize this poor girl has been in a fire or burned. There are patches of her skin on one leg, an arm, and behind here shoulder that are kind of rough and discolored. It was really a contrast because the rest of her skin is silky perfection. After I see here a couple of more times and realize some of those burns almost seem to have shapes to them - the light in big dummie's head finally comes on -

Those are places she had tattoos removed. Apparently this zapping them with a laser to make the ink explode works, but it doesn't leave the skin exactly the same as it was. I guess if your skin wasn't that good to being with, it may be OK. But if you had skin like a perfect porcelain doll - guess what - you won't anymore!

18 posted on 02/03/2013 9:35:17 AM PST by I cannot think of a name
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To: carriage_hill
I like to listen to Michael Berry from 8am till 11am when Rush comes on and I couldn't remember which one of them was talking about her. Rush said she was proud of her shape, I find that really hard to believe. (Don't always get to listen to these guys but they are the best.)
19 posted on 02/03/2013 9:53:51 AM PST by Ditter
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To: I cannot think of a name
Yup! Permanently ugly! I have a very beautiful niece, well educated, smart, started her own business and she has a whopping big tattoo on her back. I haven't seen her in a while it could have spread...........
20 posted on 02/03/2013 9:57:00 AM PST by Ditter
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To: DeaconBenjamin

This story’s got legs!

It’d be sexist if they called it broadcasting.

Their ad campaign is not really hip.

Must be the *media* fascial part of the thigh.

That girl is a walking advertisement for walking advertisements.


21 posted on 02/03/2013 10:14:19 AM PST by Chad N. Freud
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To: DeaconBenjamin

That ad probably says, “heaven’s above.”


22 posted on 02/03/2013 10:18:07 AM PST by going hot (Happiness is a momma deuce)
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To: Ditter
Heh; I'm listening to past week's MB podcasts, right now. She made the Guinness Book of World Records "World Record Academy" with that 8ft girth, Rush said, so I guess she's "proud".
23 posted on 02/03/2013 10:18:34 AM PST by carriage_hill (AR-10s & AR-15s are the 21st Century's Muskets. The 2nd Amendment is the First Human Right.)
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To: DeaconBenjamin
Not to be confused with-

ABVERTISING

24 posted on 02/03/2013 11:26:09 AM PST by mikrofon ( {{...thigh...}})
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