Why? It was a terrible commercial. Really long, and until the truck shows up in the last 5 seconds you don’t even know what they’re advertising, and then there’s a truck completely disconnected from everything else. It’s a pretty good monolog but it doesn’t work as a commercial.
“It was a terrible commercial....Its a pretty good monolog but it doesnt work as a commercial.”
Here it is a day later and we’re still talking about Dodge Ram. Their 2 minutes of air-time have stretched to about 22 hours and will be talked about for weeks to come.
Absolute excellence in marketing!
That's what most people loved about that spot...something about God,country,farmers with calloused hands, hard work and narrated by the great Paul Harvey... Now. you've heard the rest of the story...(I miss that man!)
Sure it does, it was clean, nostalgic and we're all talking about it aren't we? And we know it was a Dodge truck............
A perfect commercial.....
Don’t know what your life-long background is, but you are not paying attention.
The food you eat, the clothes your wear, the shoes that protect your feet and the belt that holds up your pants (hopefully—I cannot stand butt cracks) all come from farm products.
You must be a city person who has never spent any time on a farm or with farmers.
The ad highlighted how hard these people work to do what they love best and what they do best-—grow things and provide food for people all over the world.
None of these farms run without good trucks—be it Dodge Ram, Chevy or Ford. Certainly, they don’t do their chores with a Kia!!
IMO, this ad was the best ad I have seen in over 40 years, bar none.
I applaud Dodge Ram for recognizing the American farmer—especially when the Federal government & the Enviros have done so much to destroy the farming in the USA.
IF you could spend an uninterrupted summer WORKING on a ranch or farm, you might see what this ad was trying to honor.