Don’t know what your life-long background is, but you are not paying attention.
The food you eat, the clothes your wear, the shoes that protect your feet and the belt that holds up your pants (hopefully—I cannot stand butt cracks) all come from farm products.
You must be a city person who has never spent any time on a farm or with farmers.
The ad highlighted how hard these people work to do what they love best and what they do best-—grow things and provide food for people all over the world.
None of these farms run without good trucks—be it Dodge Ram, Chevy or Ford. Certainly, they don’t do their chores with a Kia!!
IMO, this ad was the best ad I have seen in over 40 years, bar none.
I applaud Dodge Ram for recognizing the American farmer—especially when the Federal government & the Enviros have done so much to destroy the farming in the USA.
IF you could spend an uninterrupted summer WORKING on a ranch or farm, you might see what this ad was trying to honor.
I didn’t say anything bad about farms or farmers, and as I said the monolog was very nice, and the images they attached to it were good. As a micro-short film it’s quite excellent. But the point of an advertisement is to sell a product. A 2 minute long film that only shows the product being advertised for a couple of seconds at the end (don’t blink or you’ll miss it), while an excellent film is not a good ad no matter how excellent a film it is.