That ad gives a lot of people a warm feeling, and some of them will remember that warm feeling when they see a Ram truck. That ad creates the linkage.
That’s what good ads are supposed to do.
Ads are supposed to sell a product. If in 2 minutes of ad your product is only on screen recognizably for a couple of seconds then people who missed it DON’T develop a warm feeling or linkage, because they never saw what that linkage is supposed to be to. Really the problem with it was the back loading, if you can actually see a logo every time they show a truck, and there’s a truck on screen at least half the time it’s a great ad. But because the logo is at the blink at miss it level it’s a terrible ad.