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To: discostu

That ad gives a lot of people a warm feeling, and some of them will remember that warm feeling when they see a Ram truck. That ad creates the linkage.

That’s what good ads are supposed to do.


59 posted on 02/05/2013 9:27:41 AM PST by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: Fresh Wind

Ads are supposed to sell a product. If in 2 minutes of ad your product is only on screen recognizably for a couple of seconds then people who missed it DON’T develop a warm feeling or linkage, because they never saw what that linkage is supposed to be to. Really the problem with it was the back loading, if you can actually see a logo every time they show a truck, and there’s a truck on screen at least half the time it’s a great ad. But because the logo is at the blink at miss it level it’s a terrible ad.


60 posted on 02/05/2013 10:41:41 AM PST by discostu (I recommend a fifth of Jack and a bottle of Prozac)
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