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Leno: Only Super Bowl Ads Nobody Gets Mad at Are White Guys Making Fools of Themselves Over Beer
NewsBusters ^

Posted on 02/06/2013 11:25:13 AM PST by chessplayer

Rather predictably, many of last Sunday's Super Bowl ads have been criticized for supposedly being racist.

On NBC's Tonight Show Tuesday, host Jay Leno marvelously asked, “When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer?" (video follows with transcript and commentary):

“You knew this was going to happen,” Leno teased during his opening monologue. “Complaints keep coming in about a lot of the Super Bowl commercials.”

He continued, “Some Arab-American groups claimed the Coke commercial - remember the one depicting a sheik walking his camel across the desert? They said that was anti-Arab. Another group said the Volkswagen commercial - remember, everybody speaking with a Jamaican accent? Oh, they said that was racist.”

And the punch line?

“When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer? Okay? That's the only one. That is the only one you can do”

Sadly, he’s right.

It appears the only jokes that are safe in today’s politically correct world are about white men.

But why should that surprise anyone?

For at least the last four years, America’s media have been blaming all the problems in society on white guys.

Why should commercials be any different?


TOPICS: News/Current Events
KEYWORDS: ads; comedy; leno; whitemales
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To: chessplayer

I’ve said this for the longest time. It’s ok to make white people the buffoons in commercials. When there are blacks and whites in commercials, its the black people who are smart, make the right decisions, have it all together. The white person makes the wrong choice and looks like a fool. It’s because white people won’t complain about it. Blacks would feign racism.


21 posted on 02/06/2013 11:52:27 AM PST by crosshairs (All we are saying, is give a high cap piece a chance.)
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To: research99

research99 ~: “Women form the majority of the television viewing audience.
Appealing to the desires of the audience, is what sells entertainment.”

I think that is why women allow men to watch football.
The women come into the room for the PC advertizing that
humiliates men
...re-enforces their own superiority,
and then return to another room so they don’t have to watch the game.
At least , that is how it is in many households.


22 posted on 02/06/2013 11:53:02 AM PST by Tilted Irish Kilt (" Our enemies no longer fear us, our friends no longer trust us " .. Why would they ?)
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To: chessplayer

When someone claims offense at some non-PC statement or humor, my reply is “So what? Get over yourself.” When political correctness offends me I simply refuse to patronize or otherwise indulge the offender.


23 posted on 02/06/2013 11:56:28 AM PST by bk1000 (A clear conscience is a sure sign of a poor memory)
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To: PapaBear3625

How many women on FR consider the man they married to be a doofus? Or even significantly less intelligent than themselves?

***
I am guessing that the answer is none. (My husband is brilliant, BTW.) But this junk is put together by leftists and appeals to leftists.


24 posted on 02/06/2013 11:59:22 AM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: latina4dubya

...Calvin Klein Concepts commercial for obvious reasons... hope no one saw it as anti-not in shape....

&&
I saw it only on the news, so I don’t know how much of the original I did not see. That said, it looked to me to be something that would appeal to homosexual men.


25 posted on 02/06/2013 12:01:36 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: sten

See tagline


26 posted on 02/06/2013 12:01:58 PM PST by CatherineofAragon (Support Christian white males---the architects of the jewel known as Western Civilization)
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To: chessplayer

Listen up white men, we are not in charge anymore, can the reactionary crap, we are the social critics now, and it is fun.


27 posted on 02/06/2013 12:03:25 PM PST by junta ("Peace is a racket", testimony from crime boss Barrack Hussein Obama.)
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To: Beagle8U
"...red sneakers, baggy boy-scout shorts, a chain-drive wallet, leather underwear, and a dildo strapped to her head..."

LOLOLMAO! Peanut butter & crackers spewing all over the damned place!! Dear God, that was funny! Best laugh I've had in weeks!!! Thanks.


28 posted on 02/06/2013 12:03:51 PM PST by carriage_hill (AR-10s & AR-15s are The 21st Century's Muskets. The 2nd Amendment Is The First Human Right.)
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To: Tilted Irish Kilt

When women as a group respond to an attack on their men as an attack on them as well, the nation will begin to heal itself.

It hasn’t yet, as any observer of any “family court” can tell you.


29 posted on 02/06/2013 12:03:57 PM PST by research99
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To: chessplayer

Leno has been sounding very “Republicany” the past few years.


30 posted on 02/06/2013 12:05:18 PM PST by stuck_in_new_orleans
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To: Bigg Red

i am positive a lot homosexual men were liking that commercial... i would say the demographic was those attracted to hot male bodies...


31 posted on 02/06/2013 12:06:59 PM PST by latina4dubya ( self-proclaimed tequila snob)
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To: beelzepug

White guys have it easy, All they have to do is:

***
You left one out, i.e., Put up with being told by women how stupid/inept/insensitive they are.

I am a white woman, and I have been annoyed for about 2 decades with the way white men are portrayed in commercials. (I don’t waste my time on the sit-com garbage.) I have written letters to, made phone calls to, and sent emails to companies whose commercials demean men. Don’t know if I have had any effect, but, at least, I have spoken up.


32 posted on 02/06/2013 12:08:18 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: albie

You said it. I’m effing tired of being the butt of black no-talent comics making fun of white men. I’m sick and tired of appeasing, pussy comics (Leno) who put their frigging income (so they can spend millions in classic cars) above their contemporaries’ own image.

I am the bulwark of my family. I never once took entitlement money (EITC, EBT, SNAP et al) or unemployment checks. I always had a job (since I was 14)...I’ve paid my bills, tried to help my family and friends where I could and I tried to instill traditional American values into my children and grandchildren. I’m might damned tired of this liberalist bullshit.


33 posted on 02/06/2013 12:08:25 PM PST by Gaffer
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To: stuck_in_new_orleans

Leno has been sounding very “Republicany” the past few years.

88

You must have the bar set quite low.


34 posted on 02/06/2013 12:10:20 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: research99

That’s probably why I don’t like TV or its commercials. I’m not the way they think all women are.


35 posted on 02/06/2013 12:17:21 PM PST by butterdezillion
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To: chessplayer
The liberals who write those shows are full blown racists, but they know that the only permitted bigotry is against whites.

The typical line is that hapless, fumbling, incompetent white male gets his bacon saved by a sharp, highly-intelligent well-dressed black man or woman. It's a formula and seemingly every ad agency uses that cliche for the commercials they produce for virtually any product or service (Allstate comes to mind for adhering to that worn formula).

I will give credit to Samsung and their agency for producing the ad linked here. The "Game On" spot breaks out of the box by showing what appears to be a white elderly woman calling a black man "whiny". When I first saw it a few months ago, I thought for sure that Sharpton, Jackson and the usual gang of idiots would protest until it was pulled.

36 posted on 02/06/2013 12:22:07 PM PST by re_nortex
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To: research99
Women form the majority of the television viewing audience.

Men have been chased from the TV, except for sports, because of the anti-Dad junk they spew. But, dear God, they dare not ever portray a woman the way they portray men!

37 posted on 02/06/2013 12:22:29 PM PST by jeffc (The U.S. media are our enemy)
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To: MeneMeneTekelUpharsin
Ditto...been doing THAT for years.

If the sponsor offends me, I boycott!!

38 posted on 02/06/2013 12:23:33 PM PST by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: crosshairs

I don’t know about you but saying ALL black people are cool is about as accurate as saying ALL white people are ‘rich’


39 posted on 02/06/2013 12:25:36 PM PST by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: All

The only commercials that should be allowed to air are ones that are politically crrect, do not make fun of any person, place, thing, mammal, reptile, amoeba, anything....

This commercial should be a white background, name of product in black printed on the screen in 200 different languages and appear without change for the full 60 seconds......


40 posted on 02/06/2013 12:27:27 PM PST by Boonie
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