Posted on 02/06/2013 11:25:13 AM PST by chessplayer
Rather predictably, many of last Sunday's Super Bowl ads have been criticized for supposedly being racist.
On NBC's Tonight Show Tuesday, host Jay Leno marvelously asked, When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer?" (video follows with transcript and commentary):
You knew this was going to happen, Leno teased during his opening monologue. Complaints keep coming in about a lot of the Super Bowl commercials.
He continued, Some Arab-American groups claimed the Coke commercial - remember the one depicting a sheik walking his camel across the desert? They said that was anti-Arab. Another group said the Volkswagen commercial - remember, everybody speaking with a Jamaican accent? Oh, they said that was racist.
And the punch line?
When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer? Okay? That's the only one. That is the only one you can do
Sadly, hes right.
It appears the only jokes that are safe in todays politically correct world are about white men.
But why should that surprise anyone?
For at least the last four years, Americas media have been blaming all the problems in society on white guys.
Why should commercials be any different?
Everything is the White Guy’s fault until we are killed off, Run out or just leave. The. It’s our fault for leaving.
For at least the past four and forty, he meant. This has been going on here a long time.
Dopey dads, too. You can make fun of dopey dads. Because everyone knows dad might do well enough professionally to set up his family in a 3,000 square foot colonial in the suburbs, but put him in the kitchen, and he’s going to end up cracking raw eggs into the toaster, putting his flip-flops in the blender, milking the cat, etc.
I watched the video of Leno. That is pretty funny even if true. :-)
Actually, it`s not just beer. White guys are funny when they’re fat, when they’re kids smart mouth them and get away with it, when their wives cheat on them and when they’re really stupid. Which is all the time. Oh, and when the kids sneak money out of “dumbass Dad’s” wallet. All of these scenarios make for uproariously funny sitcoms!!~sarc
i love the old folks Taco Bell commercial... hope no one saw it as ageist... and the Calvin Klein Concepts commercial for obvious reasons... hope no one saw it as anti-not in shape... or even if they did, who cares?
Women generally want to marry men they admire, men who are AT LEAST as capable as themselves.
How many women on FR consider the man they married to be a doofus? Or even significantly less intelligent than themselves?
chessplayer ~:” It appears the only jokes that are safe in todays politically correct world are about white men.
But why should that surprise anyone?
For at least the last four years, Americas media have been blaming all the problems in society on white guys. “
Why would this surprise anyone ?
The commercials are designed to present a message in under 30 seconds.
The message appeals to the : ‘under-informed’, ‘ill-informed’, and the ‘ilitterate masses’
of “sheeple” who lack the patience for a meaningful message
Its always the White Guy that is the problem .. /sarc
Yeah, we’re such fools. So much so that I LMAO when I imagine a region of PC-only types and what an absolute zoo that would be. DC, Detroit and California are coming readily to mind.
Is Hollywood finally recognizing the absurdity of hyper-sensitivity and political correctness among interest groups? Sometimes I think some of these interest groups are just paranoid . . . sometimes the snake in the grass is just a stick and there’s nothing to get hyper about!
The idiots in the media trying to be politically correct are actually saying the reverse in constantly trying to put down the dumb white guy.
i’ve found the dmeonization of white men very offensive
of course, no one cares... unless i stop paying my ‘protection money’
i’ve found the demonization of white men very offensive
of course, no one cares... unless i stop paying my ‘protection money’
White guys have it easy, All they have to do is:
1) Do all the work
2) Pay all the bills
3) Shut up!
4) Die as soon as possible after retirement
I guess I’m working on #4 right now. I failed miserably on #3
Actually, it`s not just beer. White guys are funny when theyre fat, when theyre kids smart mouth them and get away with it, when their wives cheat on them and when theyre really stupid. Which is all the time. Oh, and when the kids sneak money out of dumbass Dads wallet. All of these scenarios make for uproariously funny sitcoms!!~sarc
The liberals who write those shows are full blown racists, but they know that the only permitted bigotry is against whites.
Women form the majority of the television viewing audience.
Appealing to the desires of the audience, is what sells entertainment.
Has everyone seen Obama’s new Sec of interior? Just wow. Talk about a bulldyke granola cruncher.
You can just picture her in red sneakers, baggy boy-scout shorts, a chain-drive wallet, leather underwear, and a dildo strapped to her head.
Leno is right and he is wrong.
Right because the white man is the most prevalent target, but Catholics are also in open season, and if a Catholic isn’t available , any Christian will do.
I’ve said this for the longest time. It’s ok to make white people the buffoons in commercials. When there are blacks and whites in commercials, its the black people who are smart, make the right decisions, have it all together. The white person makes the wrong choice and looks like a fool. It’s because white people won’t complain about it. Blacks would feign racism.
research99 ~: “Women form the majority of the television viewing audience.
Appealing to the desires of the audience, is what sells entertainment.”
I think that is why women allow men to watch football.
The women come into the room for the PC advertizing that
humiliates men
...re-enforces their own superiority,
and then return to another room so they don’t have to watch the game.
At least , that is how it is in many households.
When someone claims offense at some non-PC statement or humor, my reply is “So what? Get over yourself.” When political correctness offends me I simply refuse to patronize or otherwise indulge the offender.
How many women on FR consider the man they married to be a doofus? Or even significantly less intelligent than themselves?
***
I am guessing that the answer is none. (My husband is brilliant, BTW.) But this junk is put together by leftists and appeals to leftists.
...Calvin Klein Concepts commercial for obvious reasons... hope no one saw it as anti-not in shape....
&&
I saw it only on the news, so I don’t know how much of the original I did not see. That said, it looked to me to be something that would appeal to homosexual men.
See tagline
Listen up white men, we are not in charge anymore, can the reactionary crap, we are the social critics now, and it is fun.
LOLOLMAO! Peanut butter & crackers spewing all over the damned place!! Dear God, that was funny! Best laugh I've had in weeks!!! Thanks.
When women as a group respond to an attack on their men as an attack on them as well, the nation will begin to heal itself.
It hasn’t yet, as any observer of any “family court” can tell you.
Leno has been sounding very “Republicany” the past few years.
i am positive a lot homosexual men were liking that commercial... i would say the demographic was those attracted to hot male bodies...
White guys have it easy, All they have to do is:
***
You left one out, i.e., Put up with being told by women how stupid/inept/insensitive they are.
I am a white woman, and I have been annoyed for about 2 decades with the way white men are portrayed in commercials. (I don’t waste my time on the sit-com garbage.) I have written letters to, made phone calls to, and sent emails to companies whose commercials demean men. Don’t know if I have had any effect, but, at least, I have spoken up.
You said it. I’m effing tired of being the butt of black no-talent comics making fun of white men. I’m sick and tired of appeasing, pussy comics (Leno) who put their frigging income (so they can spend millions in classic cars) above their contemporaries’ own image.
I am the bulwark of my family. I never once took entitlement money (EITC, EBT, SNAP et al) or unemployment checks. I always had a job (since I was 14)...I’ve paid my bills, tried to help my family and friends where I could and I tried to instill traditional American values into my children and grandchildren. I’m might damned tired of this liberalist bullshit.
Leno has been sounding very Republicany the past few years.
88
You must have the bar set quite low.
That’s probably why I don’t like TV or its commercials. I’m not the way they think all women are.
The typical line is that hapless, fumbling, incompetent white male gets his bacon saved by a sharp, highly-intelligent well-dressed black man or woman. It's a formula and seemingly every ad agency uses that cliche for the commercials they produce for virtually any product or service (Allstate comes to mind for adhering to that worn formula).
I will give credit to Samsung and their agency for producing the ad linked here. The "Game On" spot breaks out of the box by showing what appears to be a white elderly woman calling a black man "whiny". When I first saw it a few months ago, I thought for sure that Sharpton, Jackson and the usual gang of idiots would protest until it was pulled.
Men have been chased from the TV, except for sports, because of the anti-Dad junk they spew. But, dear God, they dare not ever portray a woman the way they portray men!
If the sponsor offends me, I boycott!!
I don’t know about you but saying ALL black people are cool is about as accurate as saying ALL white people are ‘rich’
The only commercials that should be allowed to air are ones that are politically crrect, do not make fun of any person, place, thing, mammal, reptile, amoeba, anything....
This commercial should be a white background, name of product in black printed on the screen in 200 different languages and appear without change for the full 60 seconds......
Have you noticed that every home security commercial has white guys attempting to break into the houses?????
I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.
I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.
I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.
Every commercial has to have a doofus, somebody who’s using the wrong product, somebody who provides comic relief. They can’t use a woman or a racial minority for that or else people will scream. So they make it a white male. Until white males start protesting and boycotting like other groups do, this will likely continue.
Thanks for your support. I’m lucky enough to have a wife who doesn’t treat me like a fool and is disgusted with the TV portrayals of the “typical” man. I don’t mind humorous fun-poking but the offensive ones, well, we just don’t buy their products. I don’t know if that tactic works but we do our part.
Yes...that's the leftist formula at work.
On weekends, when I occasionally stumble across the "lockup" programs on MSNBC, if I didn't know better, I'd conclude that 90% of the prison population was white. Mexican and black criminals are rarities on those programs.
The same approach was taken by Dick Wolf's Law and Order series. The victim was almost invariably some minority, including Muslims. The bad guy? Well, he was nearly always white and either homeschooled his children or sent them to private Christian schools.
Isn't that the truth?
Because most normal men don’t give a hoot. They know who they are and don’t need an artificial fake ego boost on TV.
Some people however suffer from an inferiority complex, and need to put down the other guy all the time, and to watch the other guy being put down on TV. Makes them feel good for a few minutes, and they buy the products.
Preferably the garage but there's no ironing board there and she might hurt herself on the tablesaw........
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