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Maker's Mark Reverses Decision to Cut Alcohol Content
Washington Post ^ | February 17, 2013 | Associated Press

Posted on 02/17/2013 2:57:01 PM PST by quilterdebbie

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage. “We’ve been tremendously humbled over the last week or so,” Samuels, grandson of the brand’s founder, said of customers’ reactions. The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

(Excerpt) Read more at washingtonpost.com ...


TOPICS: News/Current Events
KEYWORDS: makersmark; whiskey
Good decision.

They should have asked Coca Cola Company how the New Coke experiment went.

1 posted on 02/17/2013 2:57:07 PM PST by quilterdebbie
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To: quilterdebbie

Yay!!


2 posted on 02/17/2013 2:59:13 PM PST by ZirconEncrustedTweezers (I'll stop being a cynic when the world stops giving me reasons to be cynical.)
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To: quilterdebbie

They could just add a little Everclear.


3 posted on 02/17/2013 2:59:46 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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To: quilterdebbie

“has struggled to keep up with demand”

...must be selling ammo with it.


4 posted on 02/17/2013 3:01:53 PM PST by albie (`)
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To: quilterdebbie

Well that is a relief!


5 posted on 02/17/2013 3:04:35 PM PST by Chuckster (The longer I live the less I care about what you think.)
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To: quilterdebbie

What really happened is an ingenious guerrilla marketing campaign.

When was the last time Mars Candy announced they were going to shave 150mg off a snickers bar or ship 8 less M&M’s per bag?


6 posted on 02/17/2013 3:04:47 PM PST by Usagi_yo
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To: quilterdebbie

I read somewhere (can’t remember where) that the demand for it is up in Europe (notably Germany and England). Seems they have gotten a taste for bourbon.


7 posted on 02/17/2013 3:08:08 PM PST by wvguy
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"YAY! I get's me some more boozze!!
Now go get me sum pizza rollz before I lock ya up in muh basement!!"
8 posted on 02/17/2013 3:09:15 PM PST by RandallFlagg
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To: Paleo Conservative

Using PGA (Pure Grain Alcohol not the golf group) is a Canadian thing. Can’t see a proud American whisky doing that.


9 posted on 02/17/2013 3:09:56 PM PST by EandH Dad (sleeping giants wake up REALLY grumpy)
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To: quilterdebbie
If you are going to go Premium, remember how you got there.

I'm not much of a Bourbon guy, but if they messed with my Jameson, I won't be happy.

10 posted on 02/17/2013 3:10:44 PM PST by Darren McCarty (If most people were more than keyboard warriors, we might have won the election)
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To: quilterdebbie

Watering down the product because it’s too popular is stupid, you raise the price to meet demand!


11 posted on 02/17/2013 3:10:51 PM PST by GeronL (http://asspos.blogspot.com)
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To: wvguy

Just another ploy to hit the consumer with less product for same price!
Product standards are @ a low, Bought cereal lately! Small box
Same price, Hell I noticed the saltines have a new size in the cracker box!
I call it Ninja Inflation!


12 posted on 02/17/2013 3:13:06 PM PST by Conserev1 ("Still Clinging to my Bible and my Weapon")
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To: quilterdebbie

Makers Mark should have known better. They got new business years ago when JD lowered their black label to the old green label level. I still have an unfinished bottle of the OLD black label, as I don’t like the stuff.


13 posted on 02/17/2013 3:29:23 PM PST by Dr. Sivana ("C'est la vie" say the old folks, it goes to show you never can tell. -- Chuck Berry)
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To: quilterdebbie; a fool in paradise; Slings and Arrows
Western Civilization is saved. If only sumbuddy brought back real Absinthe, I'd cut my ear off to have that!


14 posted on 02/17/2013 3:35:35 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: quilterdebbie

?????Kentucky produces 95 percent of the world’s bourbon supply,??????????

I thought that to call a distilled spirit “bourbon” it had to be made in Kentucky. Of 51% corn mash. Aged in virgin oak barrels for 7+ years. Served over ice. In a tall glass. With good company.


15 posted on 02/17/2013 3:44:09 PM PST by Tupelo (Hunkered down & loading up)
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To: quilterdebbie

Might be worth investing in a couple of bottles, even though I don't drink.

16 posted on 02/17/2013 3:52:09 PM PST by Robert DeLong (u)
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To: Conserev1

Ice cream changed some time back. The half gallon I used to buy became 1.5 qts.


17 posted on 02/17/2013 3:52:19 PM PST by EDINVA
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To: Conserev1
I bought V8 veg juice low sodium...2.98. Then saw it on sale at Target a couple days later for $2.51.

But wait....I still remembered the heaviness of the one for $2.98. Sure enough the 2.98 was 64 oz. The 2.51 was 46 oz.

I think the switch from 64 to 46 oz was clever.

18 posted on 02/17/2013 3:53:46 PM PST by Sacajaweau
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To: Robert DeLong

I like it on the rocks. Also in a whiskey sour.


19 posted on 02/17/2013 4:01:54 PM PST by quilterdebbie (We will endeavor to persevere!)
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To: EDINVA; Conserev1; wvguy; quilterdebbie
Ice cream changed some time back. The half gallon I used to buy became 1.5 qts.

Not Blue Bell!

Blue Bell still offers a full half gallon to its consumers.

Blue Bell Creameries is committed to providing the best ice cream in the country and that includes continuing to offer ice cream in a full half gallon container, despite the industry trend to downsize.

"The half gallon still provides the best dollar value for ice cream lovers," said Ricky Dickson, vice president of sales and marketing. "Our round carton provides easier dipping and it allows you 16 servings of ice cream."

Many companies are now offering only 48 oz. of ice cream in each container. A true half gallon contains 64 fluid oz. of ice cream (measured by volume). That is a difference of a full pint of ice cream. Consumers get 33% more ice cream from Blue Bell than most of its competitors.

Blue Bell has even placed a red banner across its cartons promoting the fact that consumers still get a full half gallon of ice cream with each purchase. "Companies have decreased their carton sizes yet increased the price," Dickson said. "This is in no way a benefit to those who purchase the product. We urge ice cream shoppers to take a minute the next time they are at the grocery store to compare the cartons."

And if you still aren't convinced, put it on a scale. Although one doesn't often think of ice cream by weight, it still can be an influencing factor. In real weight, Blue Bell comes up with an even larger percent difference. A half gallon container of Blue Bell weighs anywhere from 2 lbs. to 3 lbs., depending on the flavor.

"Blue Bell offers a total package complete with the freshest ingredients that include lots of fruits, nuts and cookies delivered to the store by Blue Bell employees on a daily basis still in a convenient and half gallon container," Dickson said.


20 posted on 02/17/2013 4:03:45 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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To: quilterdebbie

In the day, 20 years or more ago, I probably would have had it with coke.


21 posted on 02/17/2013 4:06:50 PM PST by Robert DeLong (u)
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To: quilterdebbie
Kentucky produces 95 percent of the world’s bourbon supply

Like Champaign, if it ain't made in Kentucky it ain't bourbon.

22 posted on 02/17/2013 4:08:35 PM PST by Clint N. Suhks (The amount of ammo you need is determined after the gunfight.)
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To: quilterdebbie

Here’s a link to a similar article on NBC Business.

http://www.nbcnews.com/business/makers-mark-stop-watering-down-its-whiskey-1C8410338


23 posted on 02/17/2013 4:12:07 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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To: quilterdebbie

What a surprise. Guess I’ll stick with Knob Hill for my refreshing drink of choice.


24 posted on 02/17/2013 4:17:55 PM PST by SkyDancer (Live your life in such a way that the Westboro church will want to picket your funeral.)
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To: quilterdebbie

Just carry an alcohol test meter along next time visiting your local watering hole. Ask for a ‘side’ of your favorite before adding it to your mix. see: http://www.alibaba.com/showroom/alcohol-test-meter.html
just slip a slide is all you need.


25 posted on 02/17/2013 4:20:36 PM PST by SkyDancer (Live your life in such a way that the Westboro church will want to picket your funeral.)
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To: quilterdebbie

Maker’s Mark just used some convoluted PR to raise their prices.


26 posted on 02/17/2013 4:22:44 PM PST by Starstruck (I need a 30 round magazine because liberal whine gives me a buzz.)
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To: Usagi_yo

***When was the last time Mars Candy announced they were going to shave 150mg off a snickers bar or ship 8 less M&M’s per bag?***

I am still mad that Almond Joy cut back to one almond per bar about twenty years ago! They are back up to two now, I think.


27 posted on 02/17/2013 4:25:08 PM PST by Ruy Dias de Bivar ( Too old to cut the mustard any more.)
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To: quilterdebbie

“They should have asked Coca Cola Company how the New Coke experiment went.”

Maybe that was where they got their idea. It worked GREAT for Coke - got them tremendous publicity and let the public know that “they listen”. Many people think the plan was executed as intended.


28 posted on 02/17/2013 4:27:16 PM PST by BobL
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To: Tupelo

?????Kentucky produces 95 percent of the world’s bourbon supply,??????????

I heard this acouple of weeks ago on a local broadcast and have the same reaction. All bourbon comes from KY


29 posted on 02/17/2013 4:27:35 PM PST by Figment
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To: quilterdebbie

***The brand known for its square bottles sealed in red wax has struggled to keep up with demand.***

They should just buy OLD CROW and mix it with Makers Mark. till the shortage is over. ;-D


30 posted on 02/17/2013 4:29:01 PM PST by Ruy Dias de Bivar ( Too old to cut the mustard any more.)
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To: BobL

I agree with this marketing trick. I think not only did they get LOTS of publicity, they also found out how much people care, pay attention, and probably upped their visibility on Facebook, Twitter, etc. as well.

Now they can raise prices, and keep their premium-osity. Watch as all the other bourbon prices rise along with Makers.


31 posted on 02/17/2013 4:36:29 PM PST by Big Giant Head
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To: Big Giant Head

I’ve only been able to get Maker’s 46 one time but it was a very nice drink. Unfortunately Canada is a wasteland when it comes to Bourbon. I’ve never seen Blanton’s, Old Forester, Woodford or Pappy Van Winkle’s on our shelves.


32 posted on 02/17/2013 5:40:03 PM PST by littleharbour ("All men having power ought to be distrusted to a certain degree. ~ James Madison)
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To: Paleo Conservative

The little creamery in Brenham makes the best ice cream.


33 posted on 02/17/2013 6:09:48 PM PST by ConservaTexan (February 6, 1911)
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To: Revolting cat!
Western Civilization is saved. If only sumbuddy brought back real Absinthe, I'd cut my ear off to have that!

I thought they had brought it back, there are several varieties available and sold in the US. We give bottles as conversational gifts to friends. More than one of them love to explain the history when they offer some.

Mind you, they can be up these, but you can find Pernod and many other "allegedly" original varieties.

Put you on your tail, it will.... : )

34 posted on 02/18/2013 3:47:15 AM PST by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Paleo Conservative

I have friends who swear by Blue Bell. Get them to sell in Northern VA!


35 posted on 02/18/2013 9:12:04 AM PST by EDINVA
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