Skip to comments.Maker's Mark Reverses Decision to Cut Alcohol Content
Posted on 02/17/2013 2:57:01 PM PST by quilterdebbie
After backlash from customers, the producer of Makers Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Makers Marks chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage. Weve been tremendously humbled over the last week or so, Samuels, grandson of the brands founder, said of customers reactions. The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.
(Excerpt) Read more at washingtonpost.com ...
They should have asked Coca Cola Company how the New Coke experiment went.
They could just add a little Everclear.
“has struggled to keep up with demand”
...must be selling ammo with it.
Well that is a relief!
What really happened is an ingenious guerrilla marketing campaign.
When was the last time Mars Candy announced they were going to shave 150mg off a snickers bar or ship 8 less M&M’s per bag?
I read somewhere (can’t remember where) that the demand for it is up in Europe (notably Germany and England). Seems they have gotten a taste for bourbon.
Using PGA (Pure Grain Alcohol not the golf group) is a Canadian thing. Can’t see a proud American whisky doing that.
I'm not much of a Bourbon guy, but if they messed with my Jameson, I won't be happy.
Watering down the product because it’s too popular is stupid, you raise the price to meet demand!
Just another ploy to hit the consumer with less product for same price!
Product standards are @ a low, Bought cereal lately! Small box
Same price, Hell I noticed the saltines have a new size in the cracker box!
I call it Ninja Inflation!
Makers Mark should have known better. They got new business years ago when JD lowered their black label to the old green label level. I still have an unfinished bottle of the OLD black label, as I don’t like the stuff.
?????Kentucky produces 95 percent of the worlds bourbon supply,??????????
I thought that to call a distilled spirit “bourbon” it had to be made in Kentucky. Of 51% corn mash. Aged in virgin oak barrels for 7+ years. Served over ice. In a tall glass. With good company.
Might be worth investing in a couple of bottles, even though I don't drink.
Ice cream changed some time back. The half gallon I used to buy became 1.5 qts.
But wait....I still remembered the heaviness of the one for $2.98. Sure enough the 2.98 was 64 oz. The 2.51 was 46 oz.
I think the switch from 64 to 46 oz was clever.
I like it on the rocks. Also in a whiskey sour.
Not Blue Bell!
Blue Bell still offers a full half gallon to its consumers.
Blue Bell Creameries is committed to providing the best ice cream in the country and that includes continuing to offer ice cream in a full half gallon container, despite the industry trend to downsize.
"The half gallon still provides the best dollar value for ice cream lovers," said Ricky Dickson, vice president of sales and marketing. "Our round carton provides easier dipping and it allows you 16 servings of ice cream."
Many companies are now offering only 48 oz. of ice cream in each container. A true half gallon contains 64 fluid oz. of ice cream (measured by volume). That is a difference of a full pint of ice cream. Consumers get 33% more ice cream from Blue Bell than most of its competitors.
Blue Bell has even placed a red banner across its cartons promoting the fact that consumers still get a full half gallon of ice cream with each purchase. "Companies have decreased their carton sizes yet increased the price," Dickson said. "This is in no way a benefit to those who purchase the product. We urge ice cream shoppers to take a minute the next time they are at the grocery store to compare the cartons."
And if you still aren't convinced, put it on a scale. Although one doesn't often think of ice cream by weight, it still can be an influencing factor. In real weight, Blue Bell comes up with an even larger percent difference. A half gallon container of Blue Bell weighs anywhere from 2 lbs. to 3 lbs., depending on the flavor.
"Blue Bell offers a total package complete with the freshest ingredients that include lots of fruits, nuts and cookies delivered to the store by Blue Bell employees on a daily basis still in a convenient and half gallon container," Dickson said.