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Maker's Mark to stop watering down its whiskey.
NBC News Business ^ | 2/17/13 | Brett Barrouquere - AP

Posted on 02/17/2013 4:00:41 PM PST by carriage_hill

After backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.

Rob Samuels, Maker's Mark's chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: 90proof; whiskey
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"You spoke. We Listened."
1 posted on 02/17/2013 4:00:48 PM PST by carriage_hill
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To: carriage_hill

That was fast.


2 posted on 02/17/2013 4:04:24 PM PST by Liberty Valance (Keep a simple manner for a happy life :o)
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To: carriage_hill
It's surprising they thought that we wouldn't mind.
3 posted on 02/17/2013 4:04:50 PM PST by Coffee_drinker (The best defense is a strong preemptive strike.)
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To: carriage_hill

Their customers shouldn’t have had to have spoken. Some dipweed probably thought that was a good idea to water it down. No doubt it will now hurt the brand as the comment, “Maker’s Mark? Don’t buy that crap. It’s watered down, man”, is often repeated.


4 posted on 02/17/2013 4:07:11 PM PST by CodeToad (Liberals are bloodsucking ticks. We need to light the matchstick to burn them off.)
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To: carriage_hill; Admin Moderator

Again?

http://www.freerepublic.com/focus/f-news/2989505/posts


5 posted on 02/17/2013 4:07:47 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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To: CodeToad

Jack Daniels got away with it. Several groups boycotted them but they are still in business.


6 posted on 02/17/2013 4:12:35 PM PST by BipolarBob (Happy Hunger Games! May the odds be ever in your favor.)
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To: Paleo Conservative

I’ve asked the AM to pull this post since it a dupe with a different title. Sorry, all...


7 posted on 02/17/2013 4:13:59 PM PST by carriage_hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: carriage_hill
Kentucky produces 95 percent of the world’s bourbon supply

Like Champaign, if it ain't made in Kentucky it ain't Bourbon.

8 posted on 02/17/2013 4:15:17 PM PST by Clint N. Suhks (The amount of ammo you need is determined after the gunfight.)
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To: carriage_hill

We spoke, they listened.


9 posted on 02/17/2013 4:15:58 PM PST by SkyDancer (Live your life in such a way that the Westboro church will want to picket your funeral.)
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To: carriage_hill

Watering down is far worse PR wise than simply raising prices. I understand why they did it, all whiskey is cut from the barrel before bottling, but it doesn’t make good headlines.


10 posted on 02/17/2013 4:18:07 PM PST by mnehring
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To: carriage_hill

can anybody say ‘new coke’?


11 posted on 02/17/2013 4:19:56 PM PST by camle (keep an open mind and someone will fill it full of something for you)
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To: carriage_hill; Admin Moderator

How are you supposed to know it’s the same article with a different title?

You can only search by title...


12 posted on 02/17/2013 4:22:44 PM PST by Clint N. Suhks (The amount of ammo you need is determined after the gunfight.)
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To: carriage_hill
I think Maker's Mark were noble in their intentions. They wanted to ensure their fine whiskey was available to all that wanted it and they could not meet the demand. So they watered it down more so they could sell more of it.
13 posted on 02/17/2013 4:22:44 PM PST by SamAdams76
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To: carriage_hill

As a “Maker’s Mark Ambassador” (The company’s marketing tool to reward us with a annual Christmas present, and other goodies, as well as having a barrel aging with my name on it. I supported their move.

How many bourbon drinkers enjoy their Makers Mark without ice cubes?, without water?, without soda?, or other fluids?

I’ll bet not many.

Yeah, I like those first sips of my Makers Mark, full strength, but by the third sip the melting ice has taken over.

The brand is now hot. Their choice: limit output and have the retailers jack up the price, or increase supply until their aging process can keep up with demand.


14 posted on 02/17/2013 4:22:59 PM PST by Noob1999 (Loose Lips, Sink Ships)
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To: Noob1999

I enjoy Maker’s Mark but if I want a stiff one my preference is 100 proof Knob Creek.


15 posted on 02/17/2013 4:29:25 PM PST by littleharbour ("All men having power ought to be distrusted to a certain degree. ~ James Madison)
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To: Noob1999

I bought alcohol on Friday & I was worried that the Maker’s Mark was the watered version, so I bought a bottle of Bulliet (sp?). I haven’t tried it yet.


16 posted on 02/17/2013 4:32:42 PM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: littleharbour

Not that Knob Creek is bad I prefer 100 proof Wild Turkey above all those specialty bourbons.


17 posted on 02/17/2013 4:33:31 PM PST by Clint N. Suhks (The amount of ammo you need is determined after the gunfight.)
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To: Noob1999

90 proof is awful strong.
It’s better to mix in a little cool water.

Three passes through the still corn liquor (XXX)is so powerful it is anhydrous and just pulls the water out of your tongue.. not a pleasant feeling. Strength ain’t everything.


18 posted on 02/17/2013 4:33:39 PM PST by Bobalu (It is not obama we are fighting, it is the media.)
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To: carriage_hill
I don't drink anymore but when I did, Maker's Mark was my "special occasion" choice.

Watering it down was the best business decision since "New Coke". < /s >

19 posted on 02/17/2013 4:34:18 PM PST by Washi (PUSH BACK! Encourage your legislators to introduce pro-second amendment legislation.)
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To: Noob1999

I always drank mine ‘neat’, as I did with all Bourbons, Ryes and Single Malt Scotches. Their price will rise unless the can increase output with same quality product. Conundrum.


20 posted on 02/17/2013 4:36:29 PM PST by carriage_hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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