"You spoke. We Listened."
posted on 02/17/2013 4:04:24 PM PST
by Liberty Valance
(Keep a simple manner for a happy life :o)
It's surprising they thought that we wouldn't mind.
posted on 02/17/2013 4:04:50 PM PST
(The best defense is a strong preemptive strike.)
Their customers shouldn’t have had to have spoken. Some dipweed probably thought that was a good idea to water it down. No doubt it will now hurt the brand as the comment, “Maker’s Mark? Don’t buy that crap. It’s watered down, man”, is often repeated.
posted on 02/17/2013 4:07:11 PM PST
(Liberals are bloodsucking ticks. We need to light the matchstick to burn them off.)
To: carriage_hill; Admin Moderator
posted on 02/17/2013 4:07:47 PM PST
by Paleo Conservative
(Just because you're paranoid doesn't mean they're not really out to get you.)
Kentucky produces 95 percent of the worlds bourbon supply
Like Champaign, if it ain't made in Kentucky it ain't Bourbon.
posted on 02/17/2013 4:15:17 PM PST
by Clint N. Suhks
(The amount of ammo you need is determined after the gunfight.)
posted on 02/17/2013 4:15:58 PM PST
(Live your life in such a way that the Westboro church will want to picket your funeral.)
Watering down is far worse PR wise than simply raising prices. I understand why they did it, all whiskey is cut from the barrel before bottling, but it doesn’t make good headlines.
posted on 02/17/2013 4:18:07 PM PST
can anybody say ‘new coke’?
posted on 02/17/2013 4:19:56 PM PST
(keep an open mind and someone will fill it full of something for you)
I think Maker's Mark were noble in their intentions. They wanted to ensure their fine whiskey was available to all that wanted it and they could not meet the demand. So they watered it down more so they could sell more of it.
As a “Maker’s Mark Ambassador” (The company’s marketing tool to reward us with a annual Christmas present, and other goodies, as well as having a barrel aging with my name on it. I supported their move.
How many bourbon drinkers enjoy their Makers Mark without ice cubes?, without water?, without soda?, or other fluids?
I’ll bet not many.
Yeah, I like those first sips of my Makers Mark, full strength, but by the third sip the melting ice has taken over.
The brand is now hot. Their choice: limit output and have the retailers jack up the price, or increase supply until their aging process can keep up with demand.
posted on 02/17/2013 4:22:59 PM PST
(Loose Lips, Sink Ships)
I don't drink anymore but when I did, Maker's Mark was my "special occasion" choice.
Watering it down was the best business decision since "New Coke". < /s >
posted on 02/17/2013 4:34:18 PM PST
(PUSH BACK! Encourage your legislators to introduce pro-second amendment legislation.)
Hey, sweetheart, I got this supply problem. I can only give you so many inches.
posted on 02/17/2013 4:37:27 PM PST
(Father of LCpl. Karl Linn, KIA 1/26/2005 Al Haqlaniyah, Iraq)
I would hardly call going from 90 proof to 84 proof “watering it down,” but I know from experience that there’s a definite difference between, say, an 80 proof Scotch and an 86 proof Scotch, particularly if (as is the case with finer potations) you’re drinking it straight up, or with a bit of ice.
posted on 02/17/2013 4:39:30 PM PST
by Mr Ramsbotham
(Laws against sodomy are honored in the breech.)
Make mine a double on the rocks, if you please.
posted on 02/17/2013 4:59:20 PM PST
(You might very well think that. I could not *possibly* comment.)
Very dumb marketing.
The way you deal with a shortage is to raise the price and let the market allocate scarcity.
posted on 02/17/2013 6:20:29 PM PST
(Deus non alligatur sacramentis sed nos alligamur.)
Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.
If they were so concerned, they could have simply sold it only in smaller bottles until production caught up.
posted on 02/18/2013 5:15:46 AM PST
(You don't notice it's a police state until the police come for you.)
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