And this is about a lot MORE than just coupons.
I have an idea, Let’s change our discount program in the midst of a second great depression and eliminate perceived and actual savings to customers that are loyal to our brand. Yeah, that’s a good idea!
Let’s take a company that was huge in catalogue/mail order sales and eliminate and downplay that aspect WHEN web sites like Amazon are cleaning our clock at selling ANY product on line. Let’s not use our size and distribution network to our advantage and hire a strong website department. What a waste of money! Who would want to buy online when they can have all the fun of going to the mall in the dead of winter?
Ron Johnson should not only be out, he should be tarred, Feathered and sued by the stock holders for malfeasance and fraud. He should be bankrupted like he has bankrupted a once proud and strong American company.
Seems Macy's felt they had exclusive rights to some of Marthas line, and she is now selling it through JCP.
Might not be a very bright move on Martha's. Seems like Macy's CEO refuses to talk to her.
Shame on the Board of Directors for falling for the siren song of a Bay-Area Apple Manager selling the new-age, iphone, tech-rules marketing play-book.
In the 1950’s, it was the General Motors guys who knew everything about business that applied to everyone. In the 1980’s it was the Coke and Pepsi guys whose knowledge and experience applied equally to all. In the 1990’s it was the PC guys who were the business gurus, and in the 2000’s it was the networking guys. For now anyway, its the Apple guys who can tell everyone how to run their businesses....
LOL... guess that homosexual thing isn’t working out so well.
The problem is, their advertising is not keeping up with the times. Obviously, they need to add a transsexual and a polyamorist to their line-up. Gays and lesbians are so, like, last year.
No surprise. Johnson’s running that company like Obama’s running the country. Spending everything he can as fast as he can. I think they both have the same goal ... complete destruction of Penneys (Johnson) and our country (Obama).
Dang, poor ol' Ron must not have enough QIA (queers in advertising) on board yet.
Yes, the limo-liberal CEO stuck his thumb in the eye of the customer base he had. Lookin’ for love in all the wrong places.
all the lefty marketing mags are falling over themselves trying to come up with plausible reasons for the massive failure. Most are citing a “loss of trust” between management and store employees.
Everyone knows the truth.