Skip to comments.Ron’s ‘coke’ head (JCPenney CEO hires marketing exec responsible for New Coke fiasco)
Posted on 02/28/2013 5:16:32 AM PST by jimbo123
This news may be hard for JCPenney investors to swallow.
After the flailing retailer reported abysmal year-end results yesterday, CEO Ron Johnson revealed that Penneys spring ad campaign is being masterminded by Sergio Zyman the marketing exec behind Coca-Colas infamous New Coke blunder in 1984.
Johnson, who said he has been working with Zyman since last fall, didnt mention the New Coke connection in a call with analysts.
(Excerpt) Read more at nypost.com ...
Ron Johnson is a DOPE and has surroounded himself with OTHER DOPES!!! GO AWAY! The board was STUPID to hire you...STUPID!!
When you get to the bottom of the hole, stop digging.
Penney’s is doomed anyway. Many years ago they made all their signs in Spanish (even in Indiana...) and did other changes to make themselves the KMart of mall department stores. The whole gay rights thing was when a lot of people rememembered there was a JC Penney and vowed not to shop there ever again, but in reality almost none of them had been shopping there anyway. The last time I was in a Penney’s was several years ago, and it was in a desperate attempt to get photos taken...and the photographers were mean to my toddler. I haven’t bought anything at Penney’s since I was a small child and my mom made us shop there because she thought it was cheaper. Even back then I knew it sucked. Even my penny-pinching mom finally got the message about ten years ago and moved on.
My grandmother worked for JCPenney until sometime in the early 80s. So I have a soft spot for the company (at least as it was). My grandparents left all sorts of JCPenney items in their house when they passed since she got an employee discount - furnishings, tools, towels, bedding etc. Back when they were competing with Sears, and when Sears still sold quality goods, JCP gave them a good run for their money.
That said, it’s almost comical watching this company crash and burn over the last couple years. It’s like they have a death wish.
They also used to have good quality business shirts and suits for men at a good price 20 years ago. Now it’s all crap.
It’s sad to see one of the most successful American retailers going down the toilet.
They don’t need a failed marketing “genius” to figure it out. If they hired me for one day, a once very loyal former customer, I could tell what they did wrong and how to correct it. They just don’t get it.
He made Target trendy and headed the Apple retail stores.
His strategy my just be wrong for the JCP customer and brand.
Referring to the board at JC Penny...
Dopes keep doing the same thing that is failing but think they are the smartest people in the room. NEW COKE??? LOL!!
They chose to market to 1% of the population and lost.
Stupid is as stupid does.
My Mom went into Penney’s at Christmas
Said did not recognize the place - all they had was teenie
booper stuff, could not find anything for adults
Remember as kid used to buy all our school clothes there
JCP is going the way of Montgomery Ward.
This guy lives in a Vegas hotel and flies a private jet, the company HQ is in Texas. I guess he can’t be bothered actually showing up for work.
They ought to hire the fellow that came up with the Makers Mark brainstorm.
A ton of publicity, it cost them nothing and they look like hero’s for “listening” and aquiescing to their customers desires.
It was marketing genius.
Living in Atlanta, I know a couple people who’ve worked for Coke for years, and while they deny it vehemently, I am convinced the New Coke debacle was cover for the switch from sugar to HFCS in Coke.