The business networks are not mentioning one explanation for the precipitous collapse of this once-great company. No one took it seriously when Christians with biblical values, who were offended by jcp’s overtly-homosexual advertising, vowed not to shop there.
Ron Johnson, CEO of the almost bankrupt company, is not laughing now.
Christmas sales for JCP were down by almost 40%. And that’s the most important time of year for them in terms of sales volume. And now they’re expecting their vendors to ship them projects and let them have 6 months to pay? Any vendor that agrees to those terms deserve to get screwed when JCP files for bankruptcy.