Communicate what? I live in the real world. I see how changing demographics are affecting the electorate. CA is the canary in the coal mine. No amount of communicating will result in CA going Rep in national elections. And I cannot conceive of a Rep being elected to the senate from CA.
The changing electorate aren't receptive to the Rep message. I see it here in VA and how the state is now purple and will eventually be blue. It is happening in Colorado, Nevada, Arizona, North Carolina, and Florida.
By 2019 half of the children 18 and under will be minorities as defined by the USG and by 2042 half of the country will be minorities. Immigration drives 80% of our population growth. 57% of immigrant headed households with children are on welfare. 25% of the adult legal immigrants we bring in lack even a high school degree. We are importing poverty including hundreds of thousands of high school dropouts every year. Immigrants and minorities vote Dem.
Romney won the non-Hispanic white vote in all age groups. His 59% would have won Presidential elections even in 2008. Blacks (95%), Hispanics (71%), and Asians (73%) voted for Obama. The country is being Balkanized along racial, ethnic, cultural, and linguistic lines. Demography is destiny.