Posted on 04/02/2013 8:29:12 AM PDT by SeekAndFind
While the Supreme Court heard arguments regarding the legalization of gay marriage this week, some of the biggest companies in the world risked isolating its conservative consumer base to come out in loud support of marriage equality.
Brands from Bud Light to Martha Stewart Living riffed on the Human Rights Campaign red equal sign that has gone viral on Facebook.
Although the image of Paula Deen riding the symbol — with the caption "It's like two sticks of butter, y'all" — that has been going around is clearly a parody, many other companies have created legitimate social media campaigns to show their unabashed support for the cause.
1) Bud Light re-created the red equal sign — a symbol of people's support of marriage equality that has taken over Facebook newsfeeds — with two cans of Bud.
The company has received a lot of Facebook hate, but it doesn't care.
2) Martha Stewart Living decided to spread the message with cake.
3) Expedia changed its cover photo to the popular image linked to marriage equality advocacy.
Here's the Expedia ad about how a father overcame his prejudices to travel to his daughter's lesbian wedding last fall.
"I told her, this is not the dream I had for my daughter," Artie Goldstein said. But the journey to the wedding and experiences with his new daughter-in-law opened his mind and heart.
(Excerpt) Read more at businessinsider.com ...
Bud Light, why do people drink this? If you want to get a buzz go for the Tequila or 90 Proof Gin or if you enjoy getting into drunken fights, Mescal.
Martha better be careful or she will end up in the SLAMMER again.
Cake, my aunt Fanny. She's as big a pimp as anyone in The Game. She doesn't give a rat's patootie about gay marriage. Never has; never will.
I smashed my Kenneth Cole watch with a hammer. I need another watch now.
RE: Could someone please post the list for us “Behind Firewalls” people.
1) Bud Light re-created the red equal sign — a symbol of people’s support of marriage equality that has taken over Facebook newsfeeds — with two cans of Bud.
2) Martha Stewart Living decided to spread the message with cake.
3) Expedia changed its cover photo to the popular image linked to marriage equality advocacy.
Here’s the Expedia ad about how a father overcame his prejudices to travel to his daughter’s lesbian wedding last fall.
“I told her, this is not the dream I had for my daughter,” Artie Goldstein said. But the journey to the wedding and experiences with his new daughter-in-law opened his mind and heart.
4) HBO’s “True Blood” gave the red equals sign a supernatural edge.
5) Smirnoff’s message is clear: “Every pairing is perfect.” Note how the straws are holding hands. But not all Facebook fans loved the message.
6) Absolut has long been an ally to the gay rights movement. Wednesday it showed its “Absolut Support” of gay marriage.
Absolut began advertising its support of gay marriage as early as 1989.
7) Kenneth Cole posted this message of support for equal rights on its Facebook Tuesday while the Supreme Court was listening to arguments on the subject.
Although Kenneth Cole has been a long-time ally to the movement. This billboard recently popped up in New York City.
The company also ran this print campaign in favor of marriage equality.
8) Oreo has supported gay rights in the past but was relatively silent regarding this week’s Supreme Court gay marriage case.
Oreo tweeted this image for gay pride day in 2012.
9) Last week, Microsoft released this ad for Outlook that showed two women kissing on the steps of a courthouse getting married. It’s called “Get up-to-date.”
10) In late February, Amazon released a pro gay marriage Kindle ad in which a man and a woman jokingly wait for their husbands to grab them drinks. Amazon has been pretty silent this week.
11) Last month Levi’s posted this ad — with a white equals sign — to show its support of the Human Rights Campaign’s fight for marriage equality.
But its fight has been going since 2009, when Levi’s attached a pro-gay marriage white ribbon on the pocket of all of its new jeans as a symbol of the company’s opposition to Prop 8.
12) In October 2012, Nordstrom sent an email to all employees announcing its full support of gay marriage.
The letter from Blake, Pete, and Erik Nordstrom — the president and presidents of merchandising and stores, respectively — began discussing the company’s respect towards gay and lesbian employees and early anti-discrimination policy.
It continued:
“We feel the next step in this journey is to now support freedom to marry, also called marriage equality. There is a lot of awareness of this issue across the country and we’ve heard from many employees and customers. We gave this thoughtful consideration and felt the time was right to come out in support of this civil rights issue. It is our belief that our gay and lesbian employees are entitled to the same rights and protections marriage provides under the law as all other employees. We also believe supporting freedom to marry will help us create a more attractive and inclusive workplace for our current and prospective employees. Again - this decision is consistent with our long-time philosophy of inclusively and equality for our customers and employees.
“We recognize there are differing opinions about freedom to marry. We hope we’ve been clear about why we made this decision. To all of our employees - if you choose to talk about this with each other, please do so respectfully. We want you to be informed about our position so you can also respectfully answer any customer questions that come your way.”
13) In July 2012, right around when Chick-Fil-A came under fire for slamming gay marriage, Target released this wedding gift registry ad featuring a gay couple. Some still criticized the company for not taking an official stance against Minnesota’s traditional marriage bill, however.
Of the Minnesota bill, a Target spokesperson said, “We recognize that there is a broad range of strongly held views on the MN Marriage amendment. Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November.”
14) JC Penney was criticized by the right for using openly gay personality Ellen DeGeneres as its spokesperson, but the company didn’t care. It also ran this ad featuring two dads for Father’s Day 2012.
Although JCP isn’t scared to show ads featuring same sex couples, it hasn’t made an official statement regarding gay marriage.
15) Starbucks CEO Howard Schultz has been particularly vocal about his support of gay marriage and last week told stockholders that disagree, “You could sell your shares at Starbucks and buy shares in other companies.”
In 2012, Starbucks — along with other Northwest companies including Amazon, Microsoft, Nike, and Google — supported legislation that would legalize gay marriage in Washington State.
The downhill spiral is accelerating.
Doesn’t our side have a competing alternative for the red/pink equals sign logo?
STOP IT.
There are no gays.
That word was hijacked by homosexuals and liberals to try and make the perversion palatable to normal people. Homosexuals as a group are angry, unstable, rife with illness and have no reason to be gay as in happy..........
It is HOMOSEXUAL marriage and it is a perversion and an abomination.
In my church a few Sundays ago, during the sermon, the pastor used the word “gay”. Literally, without thinking, and rather loudly in front of the entire congregation, I said, “you mean homosexual”. I made no apologies.
Oreo? Oreo? Please God, Not Oreo!!!!
Shareholders need to object (or file suit) ...
Burger King is not on that list. That was a tease for a list of “inappropriate” ads - but Burger King is not promoting homosexual marriage.
For smart phone, music, TV and computer I strictly use Apple products. I’m actually surprised the Bay Area-based company isn’t on the list, but that could and likely will change any second now.
Some time ago I flew into San Francisco for a business conference. I hooked up at the airport with one of my peers who drove in from southern Cal in a Corvette. We put my overnight bag in the car and off to San Francisco we went.
Being from out of town and not well informed about the San Franciso queer scene, we had no idea what was in store for us. The driver got lost and twisted around and we ended up in the middle of a "Gay" parade.
I don't know if it was the street fair you refer to but it was the most disgusting thing I have ever witnessed. Once the faggots swarmed the line of cars we were stuck in there was no way out. And we were really at a disadvantage sitting in those low Corvette seats.
As you said, if anyone really wants to see what faggotry is all about San Francisco is the place to get educated.
ALASKA AIRLINES;
http://www.alaskaair.com/content/gay-travel.aspx
My wife and I know Brad personally. He is a very nice guy. This whole thing blossomed when Bill left the helm and Brad took over. Very disappointing and my wife told him so in an email.
We now avoid Alaska Air like the plague.
Oreo means Nabisco, I believe.
That’s a shame.
Money, power, fame and land...the 4 scarce resource. Humans have been seeking those scarce resources since there were humans.
We USED to have only a billion people on earth. I THINK that was in 1800. Now we have 6 billion and counting. Our world IS six times more sickening.
Imagine how much worse it will be when we are 60 billion. Yikes.
Wny not skip right to beastiality? Think of all the commercials. Woman sitting by a fireplace with her great dane. “We were intimate last evening...he was the best I’ve ever had.”
This whole thing is not going to end well.
have you ever noticed how all of the talk radio (and other conservative) personalities always have so many “GAY FRIENDS”?
Dennis Prager, Hugh Hewitt, OReilly, Rick Warren, always talk ad nauseum about their gay friends as if it gives more credibility to their stances.
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