Skip to comments.Flashback: JC Penney stands by Ellen DeGeneres as spokeswoman
Posted on 04/03/2013 8:03:23 AM PDT by jimbo123
J.C. Penney Co Inc said on Friday said it fully backs its partnership with chat show host Ellen DeGeneres after a conservative group urged the retailer to reconsider hiring DeGeneres as a spokeswoman because she is a lesbian.
Penney's decision to hire DeGeneres spurred conservative group One Million Moms, a division of the American Family Association, to slam the company for not being "neutral in the culture war."
"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly," the organization posted on their website, urging supporters to call their local J.C. Penney store manager to lodge complaints against hiring DeGeneres.
(Excerpt) Read more at reuters.com ...
Ellen Degenerate. There, I fixed it for you.
I actually like Elen...but there no reason whatsoever for having her as a rep save for another weak-d*ck liberal appeal to the gays. JCP is like many other companies that appear to forget that they are there to make us happy by selling us things we want...not to vend silly political causes.
As for Jacque Cee Penays.....they are toast.
JC Penny might want to just revamp their entire marketing plan. I know they think because Ellen has the number one show on daytime that somehow that means people will flock to her store. It isn’t happening. Although she seems wholesome on the show, she is not in real life and that is one reason why JC Penny is going down. But really I think it is because JC Penny’s is a run down store. Both JC Penny’s and Sears are like a mismash of crap all over the place without any identity. Khols, Macy’s and other retail stores are able to keep with with what people want.
Stand by your friendly neighborhood DeGeneres. How’d THAT work for ya huh? Ya FUBAR!
One Million Moms.
I heard from someone that One Million Moms had less than 20 thousand members but just liked the name. I didn’t belive that so I had to look at Facebook and dang it if they weren’t right. They have about 17,000. I wonder why they use One Million Moms and what the heck do they do?
Believe me, it is hard for us to wean our way off JCPenney’s. We’ve been loyal customers of the store for at least 3 generations.
It is rather amazing how quickly poor management can destroy a well-established firm these days
17,000 vocal with the rest being a silent majority ?
Maybe. But people like numbers and back up proof. It gives people more respect for the organization. That is why the Million Man March was always a joke and taken that way because they never had the numbers that they insinuated.
Well, I certainly voted with my feet and pocketbook when they used Degenerate...and I used to shop there a lot.
I also do not go to Macy’s, use Revlon, Cover Girl, and other companies who have no problem using libs but would never hire Rush.
Yes, it’s hard to stick by this but I do the best I can...
I rarely go to malls anymore...just happened to walk into a local Pennys on my way to another store...weekday morning...I believe I was the only non-employee in the entire store.
In fact, there weren’t many employees either. The place was one, huge, empty barn filled with inventory. How much longer can they hang-on? If they think signing on with Team Obama media types is a good idea...I question their marketing.
Hard to revamp the marketing plan when your head ceo just quit. The third ceo who has jumped ship in seven months.
The store is in trouble because Johnson hasn’t a clue what the public wants and isn’t listening to those who are trying to tell him..including the public.
There’s also a huge gap in communication from top to bottom. You cannot leave management teams dangling without knowing the plans. Johnson operates as he did at Apple, keeping everything with his circle..he does not understand the open door communication retail requires.
The stock holders are not going to give him much more rope....he’s on a short leash now and must make a favorable difference within a few months if not weeks now.
It is like anything else with liberals, they would rather go down with the ship than admit being wrong.
I work there....we’ve lost so many customers that it’s hard to believe the difference from just a year ago....and it wasn’t all that good then.
The public is very angry over these changes, and they were quick to air their anger to employees daily....getting to the point where employees left...it was like getting beat up every day. These were long term employees leaving.
I haven’t shopped there since the she became the spokesman. I will walk around outside to get to another store even if it is longer.
So sorry to hear that. JCP employees always have been nice and we relied on them to help us with things like fitting draperies and such, also their clothing has been of good quality and reasonable price most of the time, too.
It is EASY for us to drop Star*ucks (their product has no taste at all, and their prices are outrageious). But dropping JCP is really much more difficult (yes I know there are other places that sell drapes and clothing, and we will go there, but when you have been “raised” by your parents and grandparents to patronize a store, it is a bit harder to move along to other merchants)
The remain liquid because of their properties and they’ve extended their credit line . ..but they cannot continue as is for much longer.
I don’t see bankruptcy ahead at all....and I work there. If it continues to slide there are varying options they can resort to...one of which Johnson will be booted....IMO should have been awhile back.
But the problem is the customers are not buying the changes....they’ve lost their base customers and have yet to attract the younger customers.....this was expected but certainly not to the degree that’s playing out.
No more jcp for me. It was the one place I could easily find clothes to fit as I am short. Loved the prices and the quality... loved St. John’s Bay and it always seemed like a good middle class family store. Now with the gay agenda, “shops” and the cheesy store brand who can even tell who they are. The store in my neck of the woods is empty. I head to Belks now and find everything I want plus amazing sales! Without the agenda. Who the heck needs politics when all you want is a good day shopping!
CNBC has not had one peep about Degenerate causing the collapse of JCP. They blame everything else BUT bad decisions.
Those experts do not see the current ceo lasting the year. The board is in full omg omg omg omg alert.
Hard for employees right now...moral is so very low..even with management.
The deciding factor ahead will be how the opening of the Home Departments go.....and this rests on how the Martha Stewart lawsuit pans out.
Unfortunately some vendors have pulled out who were going to be part of the new changes....it’s pretty much a risk for most now.
I am so sorry for the employees... and I do apologize to all of you. I’m afraid I vented my displeasure to a saleswoman too. I guess she was just a face to face target. It is upsetting to all of us who loved the store. Sad to see.
There's also been inside trading going on.....it's rating is in “Hold” but some are now encouraging “sell” in the stock arena.
As for Degenerate...well I can say there was certainly an uproar where I work....customers were livid. But when they issued the catalog that pretty much caused a grand exodus......however, the new products are not going over either for those who remain customers. Much of which the focus is on young folk.
Then JC Penny will follow K-Mart into oblivion.
My gosh...I’ve had customers throw their garmets at me...yell at me...argue when you’re tryiing to help them....it’s been truly awful. Even when you agree with them, the anger is so overwhelming for them.
So when I say they are truly angry....I mean just that, and many more than people realize. Nothing said can deter it....I think i’ve tried pretty much everything, including saying nothing at all.
Might be.... But they do have more options than K-Mart had....in fact Sears is the one that went down...K-Mart bought Sears...just so you know. Which really shocked many!
They have a ways to go yet before they go completely down......understanding that already there is the option to sell and or lease selling areas, which some companies are interested in doing....time will tell.
Do the employees report these incidences to management? I would think they’d want to know what the customers are saying.
I feel bad for you guys.
love Kohls--i don't care who their spokesperson is... recently i have had good experiences shopping at JCP... prices are very good... but i agree--it seems very generic... Sears is awful... i have never liked Sears... even when i was growing up in the 70s, my family never shopped at Sears... everything in that stores looks cheap... the only reason we would go to Sears back in the day was to buy candy or popcorn... or an ICEE... remember when Sears sold candy? so did Montgomery Ward... another store we didn't shop at...
The issue was never whether DeGeneres is a lesbian, it was that she is an obnoxious, obscene, aggressive and deliberately offensive lesbian activist making verbal war on a large proportion of JC Penneys’ customer base. Countering that by bleating “Well, you’re just a homophobe if you don’t shop here” isn’t going to pay the rent. As is now obvious.
Oh my yes. But management too is overwhelmed with the complaints...there is nothing they can do but report to those above them..and they do. Unfortunately I think the guy at the top has closed ears ...he’s on a mission he intends to carry out regardless.
I think ive tried pretty much everything, including saying nothing at all.
You would not be the only JCP employee to have that issue- it does not do any good to lash out at the employee, but unfortunately that is what people do. I try to kill the message, not the messenger.
That’s terrible for you and not at all fair. It’s too bad there isn’t somewhere customers can voice concerns and actually have those get to the people who should see what’s going on! I’ve even closed my charge account, but I know no one hears what I have to say. You are the face of the store and unfortunately the only connection.
It’s pretty widespread for most employees....it does wear you down and you have no enthusiasm for going into work....you are on the defensive because the complaints continue and you never know when the next ones going to “hit”.
I liked her a lot when she was a professional comedian who happened to be a lesbian. I don’t like since she’s become a professional lesbian who happens to work as a comedian.
Well they are surely listening now, problem is it’s too late...the store really cannot undo the changes ...they have to go forward. They can hike the prices, as they’re doing, and offer coupons again....but it’s the product line and whole manner of changes that are affecting customers.
You cannot cash out a customer on an I-pod and when done tell them they have to go to a register anyway , because they’re paying in cash. You’ve just taken their time all over again. Same if they want a hard copy receipt...they have to go to a register to get it.
The board is already looking for Johnson’s replacement. They are looking for a real turnaround person which means more cuts, but a different approach to marketing and merchandising. Bad news is bankruptcy filing is likely early next year unless there is a Christmas Miracle.
Who’s going to want the challege if Johnson’s out?....
And I cannot see how many more employees they can cut....I’ve watched part-time hours go to 4 and 8 hrs for the entire week for some. Not to mention the staff is already a skeleton.
You have to look closer than Christmas, in this respect. Vendors prepare ahead for the season..and are now lining up their wares for the store buyers...many are very timid now concerning the state of affairs, and some have pulled out already...( The coffee company earmarked for the stores backed out a week or so ago).....there’s allot of work to do even in sustaining the status quo, let alone another taking over....which could in itself crash the business altogether.
IMO Johnson has them over a barrel....danged if they do or don’t keep him.
Right now, Johnson isn’t calling the shots any more. The board is. The Christmas situation is really tough for the vendors. They’re the ones that are going to get screwed bigtime in bankruptcy. As well as the stockholders, of course.
I stopped buying there too. Maybe their business can operate with purchases from 3 % of the buying public but from a business decision standpoint it was a very stupid thing to do.
But I have not seen any changes in the general direction they are taking the stores.....regardless of who is calling the shots or not. It’s still all systems go to change the face and workings of the company.
Right and shouldn’t these highly paid genius executives who make hideous amounts of money know better? You and I do....
Thanks. It’s good to hear from someone who sees these effects firsthand.
I also once worked at Penney part-time many years age to supplement my income. Yes, it was nearly all families who shopped there over a decade ago. And family-type people worked there as well. You felt you were safe when shopping there.
I haven’t darkened their door for over a year now. Not sure what type of people work there now, but the last time I was in, it seemed to be nothing but unkempt kids with body piercings, tattoos, and baggy pants, slouching through the store, unable to answer my questions.
It’s changing there pretty much every day. We’ll be going to required apparel for employees in the near future. This way the puplic will be able to tell who the employees are.
News organizations revealed today new Jewelery lines coming in this month.... none of us knew about this...we have to find out what’s what the same as the public! So there’s no way we can share with the public what to expect....
BTW when you mention the board making decisions now...better to narrow that down to ‘one’ individual who owns the highest number of stocks in the company.....same one responsible for bringing in ‘Johnson’ in the first place.
He tried to get on Target’s Board and was not accepted or they’d probably be singing the same song as Penney’s.
Not to forget also, that Johnson was 25yrs. with Target BEFORE he went to Apple or came to Penney’s thereafter.
As I see it ..between that guy and Johnson they have a straight-jacket on the board....
Actually, Bill Ackman isn’t calling the shots as a board member any more. He’s lost his cred about Johnson and he’s being tarred by the other board members and institutional investors for Johnson’s failure. His allies are running away from him now. His enemies are buying JCP debt.
Of course Johnson failed...he didn't know what he was doing in the first place...Penney's isn't Apple...nor is it Target, though we at the store thought he was trying to make us look like Target...too many similarities....But I do think Ackman was the heavy weight for a time, if he isn't now.
What can they do at this point? ....Penney's changed so much they can't go back...and most of the merchandise coming in is “Vogue” style.....or junk...or both....The area we're at is a small country city and the products just aren't attracting the people here who want a more conservative style.... ah hum...or the tramp style. Neither of which they know how to dress their body size.
I came from the High Fashion Industry...trust me this is not going to fly here....but who knows at this point...either way they are staying with the agenda I see.