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Steve Jobs ordered Apple ads off Fox News
NetworkWorld ^ | 5/6/13 | Paul McNamara

Posted on 05/07/2013 9:47:25 AM PDT by LibWhacker

Add another one to the man's list of prudent business decisions.

As relates to his previously documented loathing of Fox News, it's now known that the late Steve Jobs backed up his harsh words by wisely withholding Apple's advertising dollars, according to an upcoming book about the 2012 presidential campaign.

The book's author, Jonathan Alter, a Bloomberg political columnist and contributor to MSNBC, tells of Jobs "personally ordering that Apple ads be removed from Fox News," according to a blog post in the New York Times over the weekend. Alter's book, "The Center Holds: Obama and His Enemies," is scheduled to hit stores June 4.

That the Apple co-founder held Fox News in low regard has been publicly known since the publication of Walter Isaacson's authorized biography in October 2011. Here's the key passage recounting a conversation Jobs had with Rupert Murdoch, chairman and CEO of News Corp., which owns Fox News:

"You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you're not careful." Jobs said he thought Murdoch did not really like how far Fox had gone. "Rupert's a builder, not a tearer-downer," he said. "I've had some meetings with (Murdoch's son) James, and I think he agrees with me. I can just tell."

While there's little reason to believe Jobs was right about the Murdochs' reticence, his decision to protect the invaluable Apple brand from being tarnished by association with Fox News was one that others would do well to emulate today. A quick look at FoxNews.com shows the likes of Sprint, Nuance, Mercedes-Benz, Nstar and New Relic failing to take the same care with their corporate names.

And another Fox advertiser, curiously enough, is the Public Broadcasting System ... but at least PBS may have something of a valid reason to do business with an organization that is dedicated to seeing public television destroyed: PBS is advertising its upcoming miniseries called "Constitution USA" hosted by Peter Sagal. Now if only those who run and watch Fox News would actually watch.

(Update: An anonymous commenter on Reddit offers: "I'm a media buyer and I know that MANY blue chip companies have Fox News on their do-not-use list including a couple of Apple's biggest competitors.")


TOPICS: Business/Economy; News/Current Events; Philosophy
KEYWORDS: ads; alter; apple; bloggersforum; bookreview; centerholds; ceo; coursecorrection; foxnews; fuapple; fusj; jobs; lefties; liberalagenda; rogerailes; steve; stevejobs
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If he felt that way about FOX News, imagine how he felt about real conservatives. Like us.

But before the Steve Jobs fan club here jumps all over me, let me just add what a fine, exemplary specimen of humanity he was.

Spit.

1 posted on 05/07/2013 9:47:25 AM PDT by LibWhacker
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To: LibWhacker

Was he even an engineer? Wasn’t he just a marketing guy?


2 posted on 05/07/2013 9:48:46 AM PDT by Borges
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To: LibWhacker

Steve Jobs is dead. In Hillary’s immortal words, “What difference does it make?”


3 posted on 05/07/2013 9:49:26 AM PDT by txrefugee
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To: LibWhacker

Apple: a computer so dumbed down even a liberal can use it.

...with apologies to Geico automobile insurance.


4 posted on 05/07/2013 9:51:28 AM PDT by SpaceBar
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To: LibWhacker

Steve Jobs - he’s dead.


5 posted on 05/07/2013 9:51:30 AM PDT by eCSMaster ("God bless Planned Parenthood"- B.H.Obama, 2013)
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To: LibWhacker

I wonder what he thought about Rush Limbaugh?-

Rush is the biggest shill for apple products-EVER-

I always wondered if Apple was paying him...


6 posted on 05/07/2013 9:51:43 AM PDT by mj1234
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To: LibWhacker

Limbaugh’s many Mac endorsements didn’t seem to bother him.


7 posted on 05/07/2013 9:51:49 AM PDT by Huskrrrr
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To: LibWhacker

Bigots are liberals, and liberals are bigots. You can see that EVERY DAY.


8 posted on 05/07/2013 9:52:24 AM PDT by SoFloFreeper
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To: LibWhacker

Soooooooo smart of Jobs to keep a few advertising dollars off the largest cable news network in the country. Really a winning strategy, letting your emotions dictate your business decisions.


9 posted on 05/07/2013 9:53:17 AM PDT by snowrip (Liberal? You are a socialist idiot with no rational argument.)
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To: snowrip
exactly

10 posted on 05/07/2013 9:56:17 AM PDT by DoughtyOne (Leftist, Progressive, Socialist, Communist, fundamentalist Islamic policies, the death of a nation.)
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To: eCSMaster

11 posted on 05/07/2013 9:56:29 AM PDT by Bloody Sam Roberts (For me, I plan to die standing as a free man rather than spend one second on my knees as a slave.)
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To: LibWhacker

Corporatists hate personal liberty.


12 posted on 05/07/2013 9:56:30 AM PDT by skeeter
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To: LibWhacker
Steve Jobs is dead, and he knows the truth now. But, it is further evidence that Liberals steadfastly cling to their religious belief that man is god. They are dogmatic about this belief to the point of great personal sacrifice.
13 posted on 05/07/2013 9:56:41 AM PDT by Obadiah (High speed, low drag.)
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To: LibWhacker
"But before the Steve Jobs fan club here jumps all over me, let me just add what a fine, exemplary specimen of humanity he was. Spit."

I'm a huge fan of OS X, but I'll readily admit what a dirtbag Jobs was at times... probably most of the time. He may well have been one of the most self-centered men of our age.
14 posted on 05/07/2013 9:56:55 AM PDT by DesScorp
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To: LibWhacker

Ah, that makes using Apple products for conservative purposes even sweeter... take that Stevie!


15 posted on 05/07/2013 9:57:08 AM PDT by aMorePerfectUnion (Gone rogue, gone Galt, gone international, gone independent. Gone.)
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To: LibWhacker

Saudi Prince Alwaleed bin Talal must have been ticked. I detest Fox news myself. They have been compromised... or bought. I prefer Apple over Windows. Windows 8 is as bad as windows vista. My next machine will be Linux.


16 posted on 05/07/2013 9:57:10 AM PDT by momincombatboots (Back to West by G-d Virginia.)
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To: Freeper; Patriots; FRiends







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Stand with Free Republic by Contributing today, Monthly if you can!

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We are Sovereigns and the Resistance!

17 posted on 05/07/2013 9:58:48 AM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: LibWhacker

Alter’s book, “The Center Holds: Obama and His Enemies,” is scheduled to hit stores June 4.

It always interests me when ‘Progressives’ tell us where the ‘Center’ is. Every society decides what ‘code’ they will support and defend. When the culture shifts towards the historical destruction that liberalism carries with it, you won’t find many Producers willing to assist in its suicide.


18 posted on 05/07/2013 9:59:43 AM PDT by griswold3
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To: LibWhacker

and bill gates and wife gave money to every organiation BUt Christian ones- makign a point of makign it absolutely clesar they woudl never support Christian organizations apparently-


19 posted on 05/07/2013 10:00:14 AM PDT by CottShop (Scientific belief does not constitute scientific evidence, nor does it convey scientific knowledge)
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To: LibWhacker

I could care less what Jobs OR Fox News think I should buy, I ignore all commercials anyhow.


20 posted on 05/07/2013 10:00:22 AM PDT by bigbob
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To: Borges

Pure marketing guy.


21 posted on 05/07/2013 10:00:31 AM PDT by CodeToad (Liberals are bloodsucking ticks. We need to light the matchstick to burn them off. -786 +969)
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To: LibWhacker

And now Apple begins to struggle with companies like Samsung. I guess it’s all to be blamed on the “destructive” forces at FoxNews. Apple will not succeed as long it is more concerned with its societal image than the quality of its products in a very competitive world. A typically self-destructive, “enlightened” mentality of the leftist Westerner, or a capitalist like Steve Jobs who forgets what delivered him to his current success.


22 posted on 05/07/2013 10:00:36 AM PDT by BlueStateRightist
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To: LibWhacker

I love my Apple products and routinely access Fox News with all of them!


23 posted on 05/07/2013 10:00:39 AM PDT by Ranger Warrior ("To stand in silence when they should be protesting makes cowards out of men." - Abraham Lincoln)
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To: Borges

“Was he even an engineer? Wasn’t he just a marketing guy?”

Jobs WAS an engineer, just not a GREAT engineer. Most of his talents lay in other areas. Jobs was undeniably one of the greatest geniuses of his time, but he was also one of the biggest autocratic assholes that ever walked the face of the planet. He was self-aware enough to be aware of all of the above, but not enough to actually change his behavior.

Politically, Jobs was a total contradiction in that he was simultaneously the epitome of free enterprise and capitalism, and the ultimate performance-based boss, to the point of outrageous harshness to all but the top 5% of performers. The other 95% were “bozos” in his book, and he ruthlessly purged the “bozos” from Apple. And yet politically, Jobs was a complete leftist.

It’s possible if Jobs had lived longer, he might have delved into his political contradictions and figured out what was what. But then again, maybe not. No matter how old he lived to be, Jobs would probably have died with his boots on, never looking up from the workbench to examine anything other than the next multi-billion dollar blockbuster product he was designing for Apple.


24 posted on 05/07/2013 10:00:59 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: LibWhacker

Rush was discussing this the other day. Described the ad agency buyers as all young feminist women. Said they ignore the audiance numbers and demographics and guide their customers’ buys to only liberal media.


25 posted on 05/07/2013 10:03:19 AM PDT by DManA
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To: LibWhacker

I admit that I’m posting from an iPhone. That said, it’s a stupid decision to cut your advertising from the largest cable channel over politics.


26 posted on 05/07/2013 10:03:41 AM PDT by WinOne4TheGipper (Lord, confuse the wicked, confound their words, for I see violence and strife in the city.Psalms55:9)
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To: LibWhacker

Steve Jobs US Files Provide New Details on Drug Use, Kidnap Worry

By Luis Martinez, @LMartinezABC, Follow on Twitter, Jun 11, 2012 2:41pm

Recently released Pentagon documents indicate that in the 1980’s Steve Jobs expressed concern that his daughter might be kidnapped in an effort to blackmail him.  The documents also provide more information about the Apple co-founder’s drug use as a teenager as well as a previously unreported arrest in 1975 for having failed to pay a speeding ticket.

The new details are included in 1988 documents processed by the Defense Investigative Service  that were obtained by the online magazine Wired through a Freedom of Information of Act request.  At the time Jobs had applied for a Top Security clearance when he headed up the computer firm Pixar.

http://abcnews.go.com/blogs/politics/2012/06/steve-jobs-us-files-provide-new-details-on-drug-use-kidnap-worry/


27 posted on 05/07/2013 10:04:29 AM PDT by Jyotishi (Seeking the truth, a fact at a time.)
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To: catnipman
autocratic assholes that ever walked the face of the planet

Exactly the kind of guy who would favor autocratic rule over a democratic republic. Kind of a Henry Ford in that respect.

We need 'em but we should never listen to them (outside their narrow spheres of expertise).

28 posted on 05/07/2013 10:05:30 AM PDT by DManA
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To: LibWhacker

Steve jobs is dead. Microsoft is alive. Live long and prosper.......


29 posted on 05/07/2013 10:07:34 AM PDT by Red Badger (Want to be surprised? Google your own name......Want to have fun? Google your friend's names........)
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To: LibWhacker

When Obama is gone, and the truth comes out, people will realize that they have been duped by the MSM.

Look at Benghazi, and the utter contempt that Obama has for the American citizen, that he sent Amb Rice to lie on 5 different TV shows. Deliberate lies for political expediency, and this media swallowed it wholesale. Not a peep out of these cowardly toadies. They are useless, deceptive and unworthy of being called journalists.

Please review the trumped up race war by JournoList to reinforce this point of a media conspiracy.

In a democracy an adversarial press is a vital necessity to the well functioning of national decision making, and the mainstream media has turned itself into a Pravda to the liberal left that runs the Democratic Party. They have diminished this nation by their dishonesty.

Fox News a “Destroyer”? That is stupid and wrong! More like - MSNBC - an Operative! Pack journalism at its worst.

Finally - one news outlet offers the semblance of dissent, and the left can’t control themselves.

I want a news agency that has no fear in calling the Administration a liar, because that should be very easy to disprove, unless it is true.


30 posted on 05/07/2013 10:08:04 AM PDT by Titus-Maximus (Light from Light)
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To: LibWhacker

And we see the wisdom of that decision by Jobs reflected Apples stock.


31 posted on 05/07/2013 10:08:22 AM PDT by Cyman
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To: LibWhacker
"You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you're not careful."

Yeah, by that logic he should have yanked his Ads from CNNCBSABCNBCPBS well before he started spewing about Fox. Fox has their problems, but the locked stepped marxist supporting 'other' networks are actively working to destroy our Nation. They don't 'vet frauds who run for office, and they actively seek to destroy candidates who support the Constitution - particularly if they are women, or their skin contains a large amount of melanin. They push Sodomites down our throats, and exult the modern version of Moloch worship (sacrificing babies on the alter of the god of convenience).

Steve Jobs. Just another in a long line of Lib hypocrites. I'd like to wish him RIP - he did a fine job with Apple - but based on his biography - he never sought (and therefore never found) the only person who could save Him - the Lord Jesus Christ.

32 posted on 05/07/2013 10:08:52 AM PDT by El Cid (Believe on the Lord Jesus Christ, and thou shalt be saved, and thy house...)
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To: LibWhacker

THIS JUST IN:
Steve Jobs is STILL DEAD!!

And Alter, the alleged author of the book, was one of Stevie’s fellow socialists.


33 posted on 05/07/2013 10:08:54 AM PDT by Dick Bachert (CONGRESS, GROW A PAIR. IMPEACH THE USURPER!!)
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To: LibWhacker

Well, he’s eating worms now


34 posted on 05/07/2013 10:10:46 AM PDT by Viennacon
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To: LibWhacker

Glad that I don’t own a single Apple product.


35 posted on 05/07/2013 10:13:58 AM PDT by clintonh8r ("Europe was created by history. America was created by a philosophy." Baroness Thatcher)
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To: CottShop

You won’t find me defending Bill Gates!


36 posted on 05/07/2013 10:15:06 AM PDT by LibWhacker
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To: skeeter

In the Steve Jobs biography, Jobs told Obama that he was “headed for a one term presidency” because of Obama’s anti-business stance.

Jobs also criticized America’s education system saying it was “crippled by union work rules.” “Until the teachers’ unions are broken, there is almost no hope for education reform.”

Before that meeting with Obama, Jobs had insisted on a personal invite from The One. He never got it. There was a 5 day standoff before they met at the SF airport.

Jobs tore into Obama. He wasn’t impressed with him. Jobs was infuriated with Obama’s excuses on why things can’t get done. Even so, Jobs offered to make some political ads for Obama’s 2012 campaign, but that fell through because Axelrod wasn’t deferential enough to Jobs.

Another case of nothing getting done when two prickly arrogant a-holes meet.

Jobs decision about Fox News had a lot to do with the low information voters he sells his products to. Fox has a bad reputation among the LIV so he made a business decision to hawk his products elsewhere.


37 posted on 05/07/2013 10:20:18 AM PDT by A'elian' nation
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To: momincombatboots

I just did a ‘System Restore’ on my 2005 HP computer.

I dreaded it because I am no computer whiz but after having gone through the procedure, I am thinking that I should have done it years ago.

Love my Windows XP. I don’t know what to do with my 5-month old laptop with Windows 7. Will use it as paper weight.


38 posted on 05/07/2013 10:21:35 AM PDT by 353FMG ( I do not say whether I am serious or sarcastic -- I respect FReepers too much.)
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To: txrefugee

Bump to that.


39 posted on 05/07/2013 10:26:25 AM PDT by ConservativeMan55
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To: Titus-Maximus

“....people will realize that they have been duped by the MSM.”

.
Nah. Most people don’t read, can’t read or don’t give a shiite and don’t even know what the initials M-S-M stand for.


40 posted on 05/07/2013 10:29:57 AM PDT by 353FMG ( I do not say whether I am serious or sarcastic -- I respect FReepers too much.)
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To: LibWhacker
The axis today is not liberal and conservative, the axis is constructive-destructive

Yeah, because the people who are running up trillions in debt are being "constructive". The people trying to protect our grandchildren from the bankruptcy of this nation are "destructive".

I find it amazing that alleged free thinkers, independent creative types would cast their lot with statists.

41 posted on 05/07/2013 10:34:33 AM PDT by Numbers Guy
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To: LibWhacker

I and my family own NOTHING that was produced by Apple. I’ve always loathed that company for the sneering liberalism of Steve Jobs and I can see that my loathing wasn’t misplaced.


42 posted on 05/07/2013 10:36:15 AM PDT by MeganC (You can take my gun when you can grab it with your cold, dead fingers.)
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To: LibWhacker

I’m sure Limbaugh is proudly pimping his latest igadget on the air as I type this....


43 posted on 05/07/2013 10:38:59 AM PDT by TV Dinners (Hope is not a Strategy)
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To: txrefugee

“Steve Jobs is dead.”

Some people improve the world when they come into it and some people improve the world when they leave it.

Whoever died so Jobs could jump the line on his liver transplant would probably agree with me on where I place Jobs.


44 posted on 05/07/2013 10:38:59 AM PDT by MeganC (You can take my gun when you can grab it with your cold, dead fingers.)
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To: LibWhacker
"The axis today is not liberal and conservative, the axis is constructive-destructive,

Watch for these words to start being used more. "I'm not a liberal or a progressive. I'm constructive." < /gag>

45 posted on 05/07/2013 10:40:32 AM PDT by KarlInOhio (Choose one: the yellow and black flag of the Tea Party or the white flag of the Republican Party.)
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To: Viennacon
Well, he’s eating worms now

Well, he’s eating worms worm's eating now

46 posted on 05/07/2013 10:41:47 AM PDT by whd23 (Every time a link is de-blogged an angel gets its wings.)
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To: LibWhacker
Here's the money quote that seems to have missed comment until now.

While there's little reason to believe Jobs was right about the Murdochs' reticence, his decision to protect the invaluable Apple brand from being tarnished by association with Fox News was one that others would do well to emulate today. A quick look at FoxNews.com shows the likes of Sprint, Nuance, Mercedes-Benz, Nstar and New Relic failing to take the same care with their corporate names.

Stupid, stupid liberal Lemming.

47 posted on 05/07/2013 10:55:54 AM PDT by bigfootbob
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To: LibWhacker

I didn’t mention it because I thought you did- I just felt peopel shoudl be aware of the fact


48 posted on 05/07/2013 11:02:22 AM PDT by CottShop (Scientific belief does not constitute scientific evidence, nor does it convey scientific knowledge)
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To: LibWhacker

He was a turd. These so called innovators today could not hold a candle to the likes of Kelley Johnson, Art Fry (post its), and the NASA group pre Space Shuttle.


49 posted on 05/07/2013 11:06:36 AM PDT by Resolute Conservative
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To: Huskrrrr

But, try as he may, Rush was never able to get Apple as an advertiser.


50 posted on 05/07/2013 11:11:05 AM PDT by Daveinyork (."Trusting government with power and money is like trusting teenaged boys with whiskey and car keys,)
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