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Steve Jobs ordered Apple ads off Fox News
NetworkWorld ^ | 5/6/13 | Paul McNamara

Posted on 05/07/2013 9:47:25 AM PDT by LibWhacker

Add another one to the man's list of prudent business decisions.

As relates to his previously documented loathing of Fox News, it's now known that the late Steve Jobs backed up his harsh words by wisely withholding Apple's advertising dollars, according to an upcoming book about the 2012 presidential campaign.

The book's author, Jonathan Alter, a Bloomberg political columnist and contributor to MSNBC, tells of Jobs "personally ordering that Apple ads be removed from Fox News," according to a blog post in the New York Times over the weekend. Alter's book, "The Center Holds: Obama and His Enemies," is scheduled to hit stores June 4.

That the Apple co-founder held Fox News in low regard has been publicly known since the publication of Walter Isaacson's authorized biography in October 2011. Here's the key passage recounting a conversation Jobs had with Rupert Murdoch, chairman and CEO of News Corp., which owns Fox News:

"You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you're not careful." Jobs said he thought Murdoch did not really like how far Fox had gone. "Rupert's a builder, not a tearer-downer," he said. "I've had some meetings with (Murdoch's son) James, and I think he agrees with me. I can just tell."

While there's little reason to believe Jobs was right about the Murdochs' reticence, his decision to protect the invaluable Apple brand from being tarnished by association with Fox News was one that others would do well to emulate today. A quick look at FoxNews.com shows the likes of Sprint, Nuance, Mercedes-Benz, Nstar and New Relic failing to take the same care with their corporate names.

And another Fox advertiser, curiously enough, is the Public Broadcasting System ... but at least PBS may have something of a valid reason to do business with an organization that is dedicated to seeing public television destroyed: PBS is advertising its upcoming miniseries called "Constitution USA" hosted by Peter Sagal. Now if only those who run and watch Fox News would actually watch.

(Update: An anonymous commenter on Reddit offers: "I'm a media buyer and I know that MANY blue chip companies have Fox News on their do-not-use list including a couple of Apple's biggest competitors.")


TOPICS: Business/Economy; News/Current Events; Philosophy
KEYWORDS: ads; alter; apple; bloggersforum; bookreview; centerholds; ceo; coursecorrection; foxnews; fuapple; fusj; jobs; lefties; liberalagenda; rogerailes; steve; stevejobs
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If he felt that way about FOX News, imagine how he felt about real conservatives. Like us.

But before the Steve Jobs fan club here jumps all over me, let me just add what a fine, exemplary specimen of humanity he was.

Spit.

1 posted on 05/07/2013 9:47:25 AM PDT by LibWhacker
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To: LibWhacker

Was he even an engineer? Wasn’t he just a marketing guy?


2 posted on 05/07/2013 9:48:46 AM PDT by Borges
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To: LibWhacker

Steve Jobs is dead. In Hillary’s immortal words, “What difference does it make?”


3 posted on 05/07/2013 9:49:26 AM PDT by txrefugee
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To: LibWhacker

Apple: a computer so dumbed down even a liberal can use it.

...with apologies to Geico automobile insurance.


4 posted on 05/07/2013 9:51:28 AM PDT by SpaceBar
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To: LibWhacker

Steve Jobs - he’s dead.


5 posted on 05/07/2013 9:51:30 AM PDT by eCSMaster ("God bless Planned Parenthood"- B.H.Obama, 2013)
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To: LibWhacker

I wonder what he thought about Rush Limbaugh?-

Rush is the biggest shill for apple products-EVER-

I always wondered if Apple was paying him...


6 posted on 05/07/2013 9:51:43 AM PDT by mj1234
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To: LibWhacker

Limbaugh’s many Mac endorsements didn’t seem to bother him.


7 posted on 05/07/2013 9:51:49 AM PDT by Huskrrrr
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To: LibWhacker

Bigots are liberals, and liberals are bigots. You can see that EVERY DAY.


8 posted on 05/07/2013 9:52:24 AM PDT by SoFloFreeper
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To: LibWhacker

Soooooooo smart of Jobs to keep a few advertising dollars off the largest cable news network in the country. Really a winning strategy, letting your emotions dictate your business decisions.


9 posted on 05/07/2013 9:53:17 AM PDT by snowrip (Liberal? You are a socialist idiot with no rational argument.)
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To: snowrip
exactly

10 posted on 05/07/2013 9:56:17 AM PDT by DoughtyOne (Leftist, Progressive, Socialist, Communist, fundamentalist Islamic policies, the death of a nation.)
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To: eCSMaster

11 posted on 05/07/2013 9:56:29 AM PDT by Bloody Sam Roberts (For me, I plan to die standing as a free man rather than spend one second on my knees as a slave.)
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To: LibWhacker

Corporatists hate personal liberty.


12 posted on 05/07/2013 9:56:30 AM PDT by skeeter
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To: LibWhacker
Steve Jobs is dead, and he knows the truth now. But, it is further evidence that Liberals steadfastly cling to their religious belief that man is god. They are dogmatic about this belief to the point of great personal sacrifice.
13 posted on 05/07/2013 9:56:41 AM PDT by Obadiah (High speed, low drag.)
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To: LibWhacker
"But before the Steve Jobs fan club here jumps all over me, let me just add what a fine, exemplary specimen of humanity he was. Spit."

I'm a huge fan of OS X, but I'll readily admit what a dirtbag Jobs was at times... probably most of the time. He may well have been one of the most self-centered men of our age.
14 posted on 05/07/2013 9:56:55 AM PDT by DesScorp
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To: LibWhacker

Ah, that makes using Apple products for conservative purposes even sweeter... take that Stevie!


15 posted on 05/07/2013 9:57:08 AM PDT by aMorePerfectUnion (Gone rogue, gone Galt, gone international, gone independent. Gone.)
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To: LibWhacker

Saudi Prince Alwaleed bin Talal must have been ticked. I detest Fox news myself. They have been compromised... or bought. I prefer Apple over Windows. Windows 8 is as bad as windows vista. My next machine will be Linux.


16 posted on 05/07/2013 9:57:10 AM PDT by momincombatboots (Back to West by G-d Virginia.)
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To: Freeper; Patriots; FRiends







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Stand with Free Republic by Contributing today, Monthly if you can!

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We are Sovereigns and the Resistance!

17 posted on 05/07/2013 9:58:48 AM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: LibWhacker

Alter’s book, “The Center Holds: Obama and His Enemies,” is scheduled to hit stores June 4.

It always interests me when ‘Progressives’ tell us where the ‘Center’ is. Every society decides what ‘code’ they will support and defend. When the culture shifts towards the historical destruction that liberalism carries with it, you won’t find many Producers willing to assist in its suicide.


18 posted on 05/07/2013 9:59:43 AM PDT by griswold3
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To: LibWhacker

and bill gates and wife gave money to every organiation BUt Christian ones- makign a point of makign it absolutely clesar they woudl never support Christian organizations apparently-


19 posted on 05/07/2013 10:00:14 AM PDT by CottShop (Scientific belief does not constitute scientific evidence, nor does it convey scientific knowledge)
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To: LibWhacker

I could care less what Jobs OR Fox News think I should buy, I ignore all commercials anyhow.


20 posted on 05/07/2013 10:00:22 AM PDT by bigbob
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