@SodaStreamUSA response to Limbaugh boycott: “We continue to advertise”

5-15-2013 | William A. Jacobson

[servo1969]

SodaStream is an Israeli company which makes a really cool and really popular product, essentially a make your own soda at home device. I plan on getting one. Its U.S. division is SodaStreamUSA.

This video shows the SodaStream story of building bridges between Jews and Arabs:

http://www.youtube.com/watch?v=zl85AL1l0H0

Nonetheless, SodaStream has been the subject of a vicious boycott by the anti-Israel BDS movement, that grouping of Islamist, anti-Israel leftists and academics and other fringe players like Code Pink, which seeks to delegitimize Israel. The latest iteration, as you know, was the pressure campaign which succeeded in convincing Stephen Hawking to boycott an Israeli conference.

SodaStream is not alone as a BDS target. We previously have written about Sabra hummus and Aroma Café (and we urged a “BUYcott”).

Ironically, this commercial was banned by CBS during the SuperBowl not because of the BDS movement (which did try to get SodaStream banned) but because it upset certain other advertisers:

http://www.youtube.com/watch?v=isjuA1fI-es

Because SodaStream recently began advertising on the Rush Limbaugh show, SodaStream now also is subjected to the secondary boycott run by Media Matters and that assemblage of real and fictitious activists using the banner of “Stop Rush” and “Flush Rush” who seek to win the argument by depriving Limbaugh and other conservatives of platforms.

We wrote about this phenomenon recently, Why is Daily Kos so afraid of some speech competition from the Koch Brothers?

BDS and Stop Rush are joined at the hip, as this Daily Kos post calling for a joint boycott of SodaStream shows:

The usual tactics are being used against SodaStream, tweets from the assemblage of real and fake Twitter and Facebook accounts to make it seem to SodaStream that there is a mass movement behind the boycott, when in fact it is just the usual Media Matters astroturfed Potemkin social media village.

I reached out to SodaStreamUSA to ask its position on the boycott, and whether it would stop advertising.

The response was direct and pretty clear:

“We continue to advertise”

Let’s hope SodaStreamUSA stands strong. The same people who hate SodaStreamUSA for advertising on the No. 1 Talk Radio Show already hate it for being Israeli.

You can’t appease haters.

[BTW, this is the 9000th post published at LI]

[SoldierDad]

If my wife and I could have skipped the children and just had grandchildren, that would have been great - not that I don’t love my children. Grandchildren are just better.

[Shery]

Here is my husband’s reply...any democrat voter that cannot buy, or figure out how to buy, their own condoms will probably not buy a SodaStream, either. They wouldn’t know how to figure it out to use it!

[Petruchio]

I purchased mine in 2008. Love it. The diet sodas are carb free and taste very good. Hard to find things Diabetic friendly that taste that good.

Going out today for a refill carbonator at Staples.

[sheana]

I know exactly what you mean.

[Bon of Babble]

Sorry for being so out of it (working long hours lately) -- but is the boycott against Rush Limbaugh or is Rush Limbaugh himself boycotting Soda Stream??

DH has been talking about Soda Stream forever --I'd like it just to make fizzy water (from my Water Wise, of course).

Now I KNOW we'll buy one -- and support Sabra too! Don't forget to stir it up!!

[SJackson]

Middle East and terrorism, occasional political and Jewish issues Ping List. High Volume

If you’d like to be on or off, please FR mail me.

..................

[flaglady47]

I love my Sodastream.

[Hot Tabasco]

Grandchildren are just better.

Of course they are because they belong to someone else and you can send them home when you tire of them........

[katnip]

I LOVE the Sodastream product! Beats lugging home heavy bottles and cans of soda from the store.

Got ours 2 years ago. Will never buy canned or bottled soda for home again.

[reg45]

My wife likes to drink Sodastream cola with her Sabra Hummus.

[SoldierDad]

Oh, but my wife and I have never tired of our grandchildren. Well, with the exception of one. But, then she pretty much destroys nearly all she touches.

[GregB]

yep I understand..we never hear from them unless they need us..

[SunkenCiv]

Thanks servo1969.

[GeronL]

I was interested in trying Sodastream.... but how does it taste?

[GOPJ]

bump to the top

[TheOldLady]

Headline is a bit misleading, Bon. It is a boycott of Rush Limbaugh’s advertisers. Soda Stream representatives said that they will continue to buy ad time on his show.