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Air Canada Rouge unveils its new flight attendant uniforms
Toronto Star ^ | May 27 2013 | Vanessa Lu

Posted on 05/28/2013 10:34:16 AM PDT by rickmichaels

With only weeks to go before Air Canada’s new leisure airline Rouge takes off on Canada Day, officials are putting the finishing touches on the new carrier.

The airline unveiled its new uniforms for its first group of 150 flight attendants at a Distillery District event in Toronto on Monday.

A half dozen trainees walked down a makeshift catwalk that usually serves as the sales counter at John Fluevog designer shoes to show off their outfits, which include fitted burgundy vests and sweaters and grey trousers, topped off with a gray pin-striped trilby hat.

They’ll also wear dark gray funky Fluevog shoes, complete with red laces and red buckles, that retail for $299.

VF Imagewear Canada’s Milene Vaknin, who led the uniform project, turned to her son Jonathan and his friends for advice on what Rouge’s young staff, whose average age is 28, would wear.

“Every time they put a component on, they would say, ‘Yes, I’d wear that. No, I absolutely wouldn’t wear that,’ ” she said.

“The first pair of pants I brought to him, he said, ‘Seriously? Mom, I’m 20.’ It was too old,” she said, adding the result is what calls “a trendy, urban look.”

However, the uniform got mixed reactions on the Star’s website and on Twitter; some people noted the colour scheme as the same as what’s worn by TTC staff, while others said the look was reminiscent of a glee club.

Others loved the hat — but some hated it. In 2006, Porter Airlines introduced the 1960s pillbox hat for its flight attendants, a deliberate throwback to a time when flying was more glamorous.

Rouge also formally announced a partnership with Disney to train and prepare all of Rouge’s flight attendants on how to deliver customer service; the training will take place on-site at Disney World in Orlando, Fla., next month.

“I’ve always wanted to fly, and I was so excited to learn about Disney. I’ve never been,” said Sasha Langdon, 23, who previously worked in restaurants.

Michael Friisdahl, who heads Air Canada’s leisure group, said Disney matched the type of customers Rouge expects to attract, especially families with children.

“We knew we wanted something very different to generate an onboard experience that really needs to be next to none,” he said, noting managers as well as staff with Air Canada Vacations will also take the Disney training. “We have a unique opportunity to start with a blank sheet of paper and try to do it right.”

In an unusual agreement, Rouge will charge the flight attendants for a portion of the training costs. The airline will deduct $49 a month for three years from the flight attendants’ gross wages, and if they leave before that time, the flight attendants must pay back what is owed.

But trainees like Tyler Miedema, 26, said they didn’t mind sharing in the costs, arguing it was good investment for the future.

Rouge’s wages start at $22.99 an hour, which is less than what Air Canada pays. They are guaranteed a minimum of 75 hours a month of flying, though flight attendants are only paid for time spent in the air.

Despite the lower pay, the trainees said they were attracted to the chance to fly immediately overseas, to locations including Venice and Athens as well as sun destinations like Cuba and the Caribbean.

“Flying makes up for a lot,” said Diala Canelo, 38. “It makes for a lot of happiness.”

Flights begin on July 1 with return trips between Toronto and Kingston, Jamaica, and Toronto and Liberia, Costa Rica.

Officials say they are pleased with the bookings to date. “On some routes that we have assumed (from Air Canada), obviously we have a track record,” said Friisdahl. “In those cases, we are well ahead of bookings than on prior years.”

The airline is launching with just four airplanes, but will gradually increase its fleet as Air Canada acquires new planes including 777s and 787s in the years ahead, transferring older planes to Rouge.

Rouge expects to add another six Airbus 319s by year’s end, with 32 in all by end of 2014.

Air Canada has said creating a discount airline, with lower labour costs, is critical to compete with leisure carriers like Transat, Sunwing and WestJet Airlines.



TOPICS: Business/Economy; Canada
KEYWORDS:
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1 posted on 05/28/2013 10:34:16 AM PDT by rickmichaels
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To: rickmichaels

Umm... okay? Fly those hipster-friendly skies, I suppose?


2 posted on 05/28/2013 10:36:23 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: rickmichaels

Cute on the slender gal... especially if tucking in the top...


3 posted on 05/28/2013 10:37:02 AM PDT by latina4dubya (when i have money i buy books... if i have anything left, i buy 6-inch heels and a bottle of wine...)
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To: rickmichaels

Geeezus! The Gardar is HOWLING!


4 posted on 05/28/2013 10:39:43 AM PDT by Zuben Elgenubi
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To: rickmichaels

Red Blazer Realty, where “The Right House” is any that we have for sale, and the “Right Person” is YOU.


5 posted on 05/28/2013 10:39:44 AM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: Squawk 8888

Ping


6 posted on 05/28/2013 10:40:26 AM PDT by Perdogg (Sen Ted Cruz, Sen Mike Lee, and Sen Rand Paul are my adoptive Senators)
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To: rickmichaels
Distillery District

Not intended as a thread hijack [pun intended], but I like the sound of it.

7 posted on 05/28/2013 10:40:28 AM PDT by 1rudeboy
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To: rarestia

My vote is ... no.


8 posted on 05/28/2013 10:40:43 AM PDT by knarf (I say things that are true ... I can't prove it, but they're true)
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To: rickmichaels

Ths slacks seem to fit poorly on several of the flight attendants, both male and female. Embarrassing.


9 posted on 05/28/2013 10:41:09 AM PDT by married21
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To: rickmichaels

Too gender neutral for me.....


10 posted on 05/28/2013 10:42:19 AM PDT by illiac (If we don't change directions soon, we'll get where we're going)
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To: rickmichaels

Thath juth gay.


11 posted on 05/28/2013 10:42:25 AM PDT by Safetgiver ( Islam makes barbarism look genteel.)
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To: rickmichaels

Can’t speak for anyone else but in all the flying I’ve done the uniforms worn by the stews have been pretty much at the bottom of my list of priorities.Call me old fashioned but air fare,seat comfort,edibility of the food,condition of the aircraft,type of aircraft and the captain’s ability to speak English are all more important to me.Even the Emirates flight I took a few years ago (A380,nice aircraft I hate to admit),had a captain who was an Aussie.Of course he had a funny accent....


12 posted on 05/28/2013 10:43:43 AM PDT by Gay State Conservative (Leno Was Right,They *Are* Undocumented Democrats!)
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To: 1rudeboy
www.thedistillerydistrict.com
13 posted on 05/28/2013 10:43:54 AM PDT by rickmichaels
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To: rickmichaels
I don't think they need to be in Miatas to shout GAY! any louder!
14 posted on 05/28/2013 10:56:18 AM PDT by Rummyfan (Iraq: it's not about Iraq anymore, it's about the USA!)
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To: rickmichaels
Air Canada Rouge

Dressing hot chicks like homo pansy-boys since 2013


15 posted on 05/28/2013 10:57:13 AM PDT by Iron Munro (Obama-Ville - Land of The Freebies, Home of the Enslaved)
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To: rarestia
Umm... okay? Fly those hipster-friendly skies, I suppose?

If I had to wear what those men are wearing, my face would be pretty Rouge.

16 posted on 05/28/2013 11:00:01 AM PDT by Lonely Bull
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To: Gay State Conservative

Old fashioned!!!!! (me too)


17 posted on 05/28/2013 11:02:44 AM PDT by Shimmer1 (I haven't even started to procrastinate.)
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To: Iron Munro
There may be something wrong with my brain.

I looked at this post and kept seeing clothing that was in poor taste in the 1960's ... even in Albania. Tight Wedgie pants? Visible panty lines? Bunched crotches? Looks like they bought the costumes left over from "The Spy Who Shagged Me." Or, they must have absolutely ravaged every Thrift Shoppe in Manitoba. This time les poufdas de la mode have gone too far .... too far I tell you.

Just WTF? Over. Please FRiends, from now on post fotos taken in the 21st C. I already lived through the last C.

18 posted on 05/28/2013 11:07:45 AM PDT by Kenny Bunk ("Obama" The Movie. Introducing Reggie Love as "Monica." .)
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To: rickmichaels

If they had the women dress like Hooters girls with airline-appropiate colors I’d approve.

Time to look back in time when the female flight attendants actually were dressed in a much more feminine form.
http://cruiselinehistory.com/airlines-history-the-stewardess-during-the-1960s-the-period-of-the-amc-award-winning-mad-men-tv-series/

http://mysite.verizon.net/vze6l53f/whatflyingwaslikeinthe1960s/
“The stewardesses were pretty young women in very short skirts. “We have the sexiest stewardesses” seemed to be a major advertising theme among the airlines. Their tiny skirts were designed to ride way up when they reached into the overhead compartments, or when they bent over to serve drinks to the passengers seated near the windows. This was intended no doubt for the entertainment of the largely male passengers.”


19 posted on 05/28/2013 11:08:14 AM PDT by Jack Hydrazine (I’m not a Republican, I'm a Conservative! Pubbies haven't been conservative since before T.R.)
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To: rickmichaels
I kinds like this uniform:


20 posted on 05/28/2013 11:10:55 AM PDT by central_va (I won't be reconstructed and I do not give a damn.)
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To: rickmichaels

Yes, we know you’re gay but the uniforms just flaunts it. Bad for marketing, even if people don’t say so.

Slacks, unless a girl has nice legs, just makes them look fat.

Bring back the days when women were feminine.


21 posted on 05/28/2013 11:16:01 AM PDT by School of Rational Thought
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To: married21

That was the first thing I noticed. A bit to narrow in the hips on a couple of the gals.


22 posted on 05/28/2013 11:16:57 AM PDT by SeaHawkFan
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To: Zuben Elgenubi

They all look like Rachael Maddow.


23 posted on 05/28/2013 11:17:20 AM PDT by SpaceBar
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Working on the last 10%!!
Woo hoo!!
Less than $6.7k to Go!

We can do this!!
FReepers ROCK!!

24 posted on 05/28/2013 11:19:27 AM PDT by RedMDer (You are Free Republic. There are no outside influences. Just us, all of us. Please donate today!)
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To: rickmichaels
Nice try, but you've still got away's to go.


25 posted on 05/28/2013 11:19:34 AM PDT by katana (Just my opinions)
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To: Kenny Bunk

I looked at this post and kept seeing clothing that was in poor taste in the 1960's ... even in Albania.
Tight Wedgie pants? Visible panty lines? Bunched crotches?
Looks like they bought the costumes left over from "The Spy Who Shagged Me."
Or, they must have absolutely ravaged every Thrift Shoppe in Manitoba.

PERFECT !!!

Those outfits make me think of these two wild and crazy guys.


26 posted on 05/28/2013 11:21:10 AM PDT by Iron Munro (Obama-Ville - Land of The Freebies, Home of the Enslaved)
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To: rickmichaels
Oh for the days of the past...

http://www.retronaut.com/2013/01/pacific-southwest-airlines/

27 posted on 05/28/2013 11:22:02 AM PDT by Ruy Dias de Bivar (Sometimes you need 7+ more ammo. LOTS MORE.)
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To: rickmichaels
I prefer this:
28 posted on 05/28/2013 11:25:40 AM PDT by Adams (Fight on!)
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To: rickmichaels

Vietnam Airline Fined For Inflight Bikini Show


29 posted on 05/28/2013 11:28:36 AM PDT by Iron Munro (Obama-Ville - Land of The Freebies, Home of the Enslaved)
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To: rickmichaels

Why the hats?
LOL.


30 posted on 05/28/2013 11:32:07 AM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: Iron Munro

you win........


31 posted on 05/28/2013 11:34:09 AM PDT by Sacajaweau
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To: Iron Munro

Oh, Oh. That one looks ‘Kind’a’ like me. Sorta. Almost.


32 posted on 05/28/2013 11:34:11 AM PDT by Safetgiver ( Islam makes barbarism look genteel.)
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To: Iron Munro

Winner winner chicken dinner!


33 posted on 05/28/2013 11:36:37 AM PDT by Beagle8U (Free Republic -- One stop shopping ....... It's the Conservative Super WalMart for news .)
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To: 1rudeboy

http://www.thedistillerydistrict.com/

An old distillery that was converted into restaurants shops and studios and offices. Been there a few times. Nothing to rave about.


34 posted on 05/28/2013 11:38:03 AM PDT by xp38
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To: xp38

I just liked the idea of a number of distilleries located in a district. ;)


35 posted on 05/28/2013 11:46:32 AM PDT by 1rudeboy
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To: katana

Singapore Air.

Simply the best.


36 posted on 05/28/2013 12:00:31 PM PDT by Principled
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To: Iron Munro

I bet the pilot didn’t make a dead stick landing.


37 posted on 05/28/2013 12:04:07 PM PDT by Resolute Conservative
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To: rickmichaels

Ugh. They must expect their clientele to be gay men.


38 posted on 05/28/2013 12:05:32 PM PDT by Cyber Liberty (I am a dissident. Will you join me? My name is John....)
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To: Perdogg; Clive; exg; Alberta's Child; albertabound; AntiKev; backhoe; Byron_the_Aussie; ...
Thanks Perdogg.

To all- please ping me to Canadian topics.

Canada Ping!

39 posted on 05/28/2013 12:18:19 PM PDT by Squawk 8888 (True North- Strong Leader, Strong Dollar)
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To: rickmichaels

call me sexist but i used to do this
work for 3 different airlines and,
as long as you could wear flats during
the in-flight service, I preferred
dresses or skirts.

men, and women, like to see and respond
well to attractive people dressed professionally:
tailored pants for men, tailored suites/
dresses for women.

kg


40 posted on 05/28/2013 12:18:39 PM PDT by krunkygirl (force multiplier in effect...)
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To: 1rudeboy

The Distillery District is within walking distance of where I live. It’s the former site of the Gooderham & Worts distillery; most of the original buildings have been restored and it’s now yuppieland.


41 posted on 05/28/2013 12:21:27 PM PDT by Squawk 8888 (True North- Strong Leader, Strong Dollar)
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To: rickmichaels
Ist Class Cabin uniforms of Air Rouge!

WOW!

Me, I haf to ged a reservation maintenant, toute de suite!

 photo 13658351071_zps7f219486.jpg

42 posted on 05/28/2013 12:44:08 PM PDT by Candor7 (Obama fascism article:(http://www.americanthinker.com/2009/05/barack_obama_the_quintessentia_1.html))
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To: rickmichaels

Half these people will quit within the next year. 20K per year before taxes, not enough money to party, can barely make rent at home, gone for extended periods so it’s hard to have a relationship.

Youngsters figure it out pretty quick that flying for a living sucks.


43 posted on 05/28/2013 12:47:52 PM PDT by toast
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To: married21
Ths slacks seem to fit poorly on several of the flight attendants, both male and female. Embarrassing.

They look like a bag of "junk"!

What's "embarrassing" is they let a bunch of twenty-somethings talk them into spending a ton of money so they could look like they dressed in a Goodwill drop box, in the dark.

Regards,
GtG

44 posted on 05/28/2013 12:59:36 PM PDT by Gandalf_The_Gray (I live in my own little world, I like it 'cuz they know me here.)
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To: rickmichaels

Hmmmm. I don’t know.


45 posted on 05/28/2013 1:15:29 PM PDT by luvbach1 (We are finished.)
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To: Gay State Conservative

Anyone from the West Coast (especially San Diego) remember the way the stews on PSA (Pacific Southwest Airlines)were dressed?


46 posted on 05/28/2013 1:18:18 PM PDT by luvbach1 (We are finished.)
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To: luvbach1

I see someone beat me to it.


47 posted on 05/28/2013 1:19:54 PM PDT by luvbach1 (We are finished.)
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To: rickmichaels

The captain looks like a transit cop. :)


48 posted on 05/28/2013 1:24:08 PM PDT by Mr. Jeeves (CTRL-GALT-DELETE)
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To: rickmichaels

The first officer looks okay, but the guys look like fairies and the gals look like dykes.


49 posted on 05/28/2013 1:53:30 PM PDT by MIchaelTArchangel (Have a wonderful day!)
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To: rickmichaels

No thanks.


50 posted on 05/28/2013 2:55:01 PM PDT by OldNewYork (Biden '13. Impeach now.)
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