Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Air Canada Rouge unveils its new flight attendant uniforms
Toronto Star ^ | May 27 2013 | Vanessa Lu

Posted on 05/28/2013 10:34:16 AM PDT by rickmichaels

With only weeks to go before Air Canada’s new leisure airline Rouge takes off on Canada Day, officials are putting the finishing touches on the new carrier.

The airline unveiled its new uniforms for its first group of 150 flight attendants at a Distillery District event in Toronto on Monday.

A half dozen trainees walked down a makeshift catwalk that usually serves as the sales counter at John Fluevog designer shoes to show off their outfits, which include fitted burgundy vests and sweaters and grey trousers, topped off with a gray pin-striped trilby hat.

They’ll also wear dark gray funky Fluevog shoes, complete with red laces and red buckles, that retail for $299.

VF Imagewear Canada’s Milene Vaknin, who led the uniform project, turned to her son Jonathan and his friends for advice on what Rouge’s young staff, whose average age is 28, would wear.

“Every time they put a component on, they would say, ‘Yes, I’d wear that. No, I absolutely wouldn’t wear that,’ ” she said.

“The first pair of pants I brought to him, he said, ‘Seriously? Mom, I’m 20.’ It was too old,” she said, adding the result is what calls “a trendy, urban look.”

However, the uniform got mixed reactions on the Star’s website and on Twitter; some people noted the colour scheme as the same as what’s worn by TTC staff, while others said the look was reminiscent of a glee club.

Others loved the hat — but some hated it. In 2006, Porter Airlines introduced the 1960s pillbox hat for its flight attendants, a deliberate throwback to a time when flying was more glamorous.

Rouge also formally announced a partnership with Disney to train and prepare all of Rouge’s flight attendants on how to deliver customer service; the training will take place on-site at Disney World in Orlando, Fla., next month.

“I’ve always wanted to fly, and I was so excited to learn about Disney. I’ve never been,” said Sasha Langdon, 23, who previously worked in restaurants.

Michael Friisdahl, who heads Air Canada’s leisure group, said Disney matched the type of customers Rouge expects to attract, especially families with children.

“We knew we wanted something very different to generate an onboard experience that really needs to be next to none,” he said, noting managers as well as staff with Air Canada Vacations will also take the Disney training. “We have a unique opportunity to start with a blank sheet of paper and try to do it right.”

In an unusual agreement, Rouge will charge the flight attendants for a portion of the training costs. The airline will deduct $49 a month for three years from the flight attendants’ gross wages, and if they leave before that time, the flight attendants must pay back what is owed.

But trainees like Tyler Miedema, 26, said they didn’t mind sharing in the costs, arguing it was good investment for the future.

Rouge’s wages start at $22.99 an hour, which is less than what Air Canada pays. They are guaranteed a minimum of 75 hours a month of flying, though flight attendants are only paid for time spent in the air.

Despite the lower pay, the trainees said they were attracted to the chance to fly immediately overseas, to locations including Venice and Athens as well as sun destinations like Cuba and the Caribbean.

“Flying makes up for a lot,” said Diala Canelo, 38. “It makes for a lot of happiness.”

Flights begin on July 1 with return trips between Toronto and Kingston, Jamaica, and Toronto and Liberia, Costa Rica.

Officials say they are pleased with the bookings to date. “On some routes that we have assumed (from Air Canada), obviously we have a track record,” said Friisdahl. “In those cases, we are well ahead of bookings than on prior years.”

The airline is launching with just four airplanes, but will gradually increase its fleet as Air Canada acquires new planes including 777s and 787s in the years ahead, transferring older planes to Rouge.

Rouge expects to add another six Airbus 319s by year’s end, with 32 in all by end of 2014.

Air Canada has said creating a discount airline, with lower labour costs, is critical to compete with leisure carriers like Transat, Sunwing and WestJet Airlines.



TOPICS: Business/Economy; Canada
KEYWORDS:
Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last
To: rickmichaels

Yes, we know you’re gay but the uniforms just flaunts it. Bad for marketing, even if people don’t say so.

Slacks, unless a girl has nice legs, just makes them look fat.

Bring back the days when women were feminine.


21 posted on 05/28/2013 11:16:01 AM PDT by School of Rational Thought
[ Post Reply | Private Reply | To 1 | View Replies]

To: married21

That was the first thing I noticed. A bit to narrow in the hips on a couple of the gals.


22 posted on 05/28/2013 11:16:57 AM PDT by SeaHawkFan
[ Post Reply | Private Reply | To 9 | View Replies]

To: Zuben Elgenubi

They all look like Rachael Maddow.


23 posted on 05/28/2013 11:17:20 AM PDT by SpaceBar
[ Post Reply | Private Reply | To 4 | View Replies]


Working on the last 10%!!
Woo hoo!!
Less than $6.7k to Go!

We can do this!!
FReepers ROCK!!

24 posted on 05/28/2013 11:19:27 AM PDT by RedMDer (You are Free Republic. There are no outside influences. Just us, all of us. Please donate today!)
[ Post Reply | Private Reply | View Replies]

To: rickmichaels
Nice try, but you've still got away's to go.


25 posted on 05/28/2013 11:19:34 AM PDT by katana (Just my opinions)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kenny Bunk

I looked at this post and kept seeing clothing that was in poor taste in the 1960's ... even in Albania.
Tight Wedgie pants? Visible panty lines? Bunched crotches?
Looks like they bought the costumes left over from "The Spy Who Shagged Me."
Or, they must have absolutely ravaged every Thrift Shoppe in Manitoba.

PERFECT !!!

Those outfits make me think of these two wild and crazy guys.


26 posted on 05/28/2013 11:21:10 AM PDT by Iron Munro (Obama-Ville - Land of The Freebies, Home of the Enslaved)
[ Post Reply | Private Reply | To 18 | View Replies]

To: rickmichaels
Oh for the days of the past...

http://www.retronaut.com/2013/01/pacific-southwest-airlines/

27 posted on 05/28/2013 11:22:02 AM PDT by Ruy Dias de Bivar (Sometimes you need 7+ more ammo. LOTS MORE.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels
I prefer this:
28 posted on 05/28/2013 11:25:40 AM PDT by Adams (Fight on!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels

Vietnam Airline Fined For Inflight Bikini Show


29 posted on 05/28/2013 11:28:36 AM PDT by Iron Munro (Obama-Ville - Land of The Freebies, Home of the Enslaved)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels

Why the hats?
LOL.


30 posted on 05/28/2013 11:32:07 AM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Iron Munro

you win........


31 posted on 05/28/2013 11:34:09 AM PDT by Sacajaweau
[ Post Reply | Private Reply | To 15 | View Replies]

To: Iron Munro

Oh, Oh. That one looks ‘Kind’a’ like me. Sorta. Almost.


32 posted on 05/28/2013 11:34:11 AM PDT by Safetgiver ( Islam makes barbarism look genteel.)
[ Post Reply | Private Reply | To 29 | View Replies]

To: Iron Munro

Winner winner chicken dinner!


33 posted on 05/28/2013 11:36:37 AM PDT by Beagle8U (Free Republic -- One stop shopping ....... It's the Conservative Super WalMart for news .)
[ Post Reply | Private Reply | To 29 | View Replies]

To: 1rudeboy

http://www.thedistillerydistrict.com/

An old distillery that was converted into restaurants shops and studios and offices. Been there a few times. Nothing to rave about.


34 posted on 05/28/2013 11:38:03 AM PDT by xp38
[ Post Reply | Private Reply | To 7 | View Replies]

To: xp38

I just liked the idea of a number of distilleries located in a district. ;)


35 posted on 05/28/2013 11:46:32 AM PDT by 1rudeboy
[ Post Reply | Private Reply | To 34 | View Replies]

To: katana

Singapore Air.

Simply the best.


36 posted on 05/28/2013 12:00:31 PM PDT by Principled
[ Post Reply | Private Reply | To 25 | View Replies]

To: Iron Munro

I bet the pilot didn’t make a dead stick landing.


37 posted on 05/28/2013 12:04:07 PM PDT by Resolute Conservative
[ Post Reply | Private Reply | To 29 | View Replies]

To: rickmichaels

Ugh. They must expect their clientele to be gay men.


38 posted on 05/28/2013 12:05:32 PM PDT by Cyber Liberty (I am a dissident. Will you join me? My name is John....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Perdogg; Clive; exg; Alberta's Child; albertabound; AntiKev; backhoe; Byron_the_Aussie; ...
Thanks Perdogg.

To all- please ping me to Canadian topics.

Canada Ping!

39 posted on 05/28/2013 12:18:19 PM PDT by Squawk 8888 (True North- Strong Leader, Strong Dollar)
[ Post Reply | Private Reply | To 6 | View Replies]

To: rickmichaels

call me sexist but i used to do this
work for 3 different airlines and,
as long as you could wear flats during
the in-flight service, I preferred
dresses or skirts.

men, and women, like to see and respond
well to attractive people dressed professionally:
tailored pants for men, tailored suites/
dresses for women.

kg


40 posted on 05/28/2013 12:18:39 PM PDT by krunkygirl (force multiplier in effect...)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson