Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

MSNBC ratings “unexpectedly” take a turn (for the worse)
Hotair ^ | 06/01/2013 | Jazz Shaw

Posted on 06/01/2013 7:51:05 PM PDT by SeekAndFind

Our friend Jim Geraghty stumbles across some numbers which may serve to take the collective temperature of the electorate more than any poll coming out of the political analysis factory. (This was also featured in the Morning Jolt, in case you’re not signed up for it yet.) In the midst of a prolonged media strike on various “wacko birds” and a general theme that conservatives were once again in trouble, there seems to be a distinct lack of interest in politics on the part of the Obama faithful.

Read the complete rankings, May 2013 versus May 2012, via Nielsen:

Total Day
FNC: 1,246,000 total viewers, up 24 percent (236,000 in 25-54, down 5 percent)
CNN: 465,000 total viewers, up 61 percent (161,000 in 25-54, up 92 percent)
MSNBC: 346,000 total viewers, down 10 percent (115,000 in 25-54, down 7 percent)
HLN: 494,000 total viewers, up 111 percent (175,000 in 25-54, up 90 percent)

Primetime
FNC: 1,973,000 total viewers, up 17 percent (308,000 in 25-54, down 6 percent)
CNN: 660,000 total viewers, up 70 percent (225,000 in 25-54, up 97 percent)
MSNBC: 539,000 total viewers, down 20 percent (175,000 in 25-54, down 19 percent)
HLN: 624,000 total viewers, up 91 percent (209,000 in 25-54, up 97 percent)

There are a number of nuggets to look at here, none of which seem to fit with current media gossip lines. Fox is up again, though not by a larger margin than you might expect. CNN Headline News was up massively, but as Geraghty points out, it was largely due to their wall to wall coverage of the Jodi Arias trial which kept all the gossip columnists riveted for months. CNN was the butt of many jokes for their jumping the gun on a number of stories, particularly the Boston bombing, but they still managed a staggering jump in their numbers. (Could that be because Jake Tapper joined the crew and lent some credibility to the network in the middle ground between the day shift and the evening?)

But who did that leave to soak up the losses? Yes… MSNBC. Particularly their evening, personality driven, opinion shows.

The soft start for All In With Chris Hayes has not helped. Hayes, down 32 percent in total viewers from The Ed Show last May, has offered a poor lead-in for MSNBC’s primetime flagship, The Rachel Maddow Show, at 9 p.m. The show delivered its lowest-rated month since it debuted in September 2008 (717,000 total viewers) and its second lowest with adults 25-54 (210,000). Maddow was topped by typical time slot victor Sean Hannity and CNN’s Piers Morgan.

I’m not sure which is worse… losing to Piers Morgan or to a spinal inversion therapy infomercial, which probably garnered about the same ratings. But viewer habits can sometimes tell us more than a snapshot delivered by a polling firm which relies on people willing to sit through a phone survey during an off cycle year. As Jim notes, even some of the most liberal bloggers are taking on a decidedly Eeyore tone and wondering if the boat is springing a leak.

Ratings aren’t a perfect indicator either, of course, but it does seem to follow a pattern. Mid-term elections tend to produce low turnout for younger voters and the majority of liberal activist blocks. Or maybe the scandals in DC actually are taking a toll and disillusion is setting in. Either way, we’ll need a few more cycles to see if this is a trend or an aberration.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: msnbc; partisanmediashill; partisanmediashills; ratings

1 posted on 06/01/2013 7:51:05 PM PDT by SeekAndFind
[ Post Reply | Private Reply | View Replies]

To: SeekAndFind

I didn’t think it could get any worse.


2 posted on 06/01/2013 7:53:12 PM PDT by Wiggins
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

When you put fags and lesbians in prime time your bound to...go south as they say.


3 posted on 06/01/2013 7:53:14 PM PDT by unixfox (Abolish Slavery, Repeal The 16th Amendment!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

>> primetime flagship, The Rachel Maddow Show

Is that a typo? Shouldn’t it be “fag”ship instead?


4 posted on 06/01/2013 8:00:08 PM PDT by Nervous Tick
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

The only reason CNN is beating PMSNBC is because the commie libs have it turned on everywhere you go. Airports, McDonalds, doctor’s and dentist’s offices, hospital. You know, places where there is a “captive” audience.


5 posted on 06/01/2013 8:01:12 PM PDT by FlingWingFlyer (If you think ObamaCare is a train wreck, wait until you see the amnesty bill.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: FlingWingFlyer

RE: the commie libs have it turned on everywhere you go. Airports, McDonalds, doctor’s and dentist’s offices, hospital.

I wonder why that is... Any reason why these places can’t turn on FOX News instead?


6 posted on 06/01/2013 8:04:46 PM PDT by SeekAndFind
[ Post Reply | Private Reply | To 5 | View Replies]

To: SeekAndFind

I don’t know. I think most places think that if they turn on FOX, the commie libs will start whining, crying and wetting their pants and then start a boycott. Conservatives don’t have time for that crap.


7 posted on 06/01/2013 8:08:12 PM PDT by FlingWingFlyer (If you think ObamaCare is a train wreck, wait until you see the amnesty bill.)
[ Post Reply | Private Reply | To 6 | View Replies]

To: SeekAndFind
Any reason why these places can’t turn on FOX News instead?

I always ask them to change the channel. Most of the dumbed down crowd go to whatever comes up first on the channel guide. They don't have a clue.

8 posted on 06/01/2013 8:09:33 PM PDT by PistolPaknMama
[ Post Reply | Private Reply | To 6 | View Replies]

To: SeekAndFind

The media continues to refuse to admit that most Americans are not anti-American.


9 posted on 06/01/2013 8:11:48 PM PDT by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PistolPaknMama

I’m from a coservative area in CA...... it’s almost always FNC around here.


10 posted on 06/01/2013 8:12:02 PM PDT by umgud (2A can't survive dem majorities)
[ Post Reply | Private Reply | To 8 | View Replies]

To: SeekAndFind

MSNBC is television’s equivalent of watching used toilet paper.


11 posted on 06/01/2013 8:12:04 PM PDT by DoughtyOne (Funny thing happened on the way to the Constitution burning, Lefties rights were violated...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

I am sure Chrissy and Rachel are leaning forward as they bend over the bowl hurling at this news.
There are some mighty mean people over there.


12 posted on 06/01/2013 8:12:09 PM PDT by MistrX
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

I am sure Chrissy and Rachel are leaning forward as they bend over the bowl hurling at this news.
There are some mighty mean people over there.


13 posted on 06/01/2013 8:12:09 PM PDT by MistrX
[ Post Reply | Private Reply | To 1 | View Replies]

To: PistolPaknMama
I suspect that if they show Fox, every libtard who passes by will immediately lodge a protest and demand that a "neutral" station like MSNBC be shown instead.

And the flip side is that when they show MSNBC, all the conservatives walk past, mutter "What fools", and keeps going.

If we lodged a protest every time -- every time -- we saw MSNBC in a public area, we could probably make them permanently disappear.

14 posted on 06/01/2013 8:13:38 PM PDT by ClearCase_guy
[ Post Reply | Private Reply | To 8 | View Replies]

To: SeekAndFind
...total viewers, down 20 percent...

And, you ain't seen nuthin' yet.

.

15 posted on 06/01/2013 8:16:55 PM PDT by Seaplaner (Never give in. Never give in. Never...except to convictions of honour and good sense. W. Churchill)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

I watched Nancy Grace or HGTV (aka FREAKS gardening/ remodeling) simply because Sean Hannity has become unwatchable. He repeats the same crap over and over and over and over again, it is nauseating!


16 posted on 06/01/2013 8:18:35 PM PDT by kcvl
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind; GOPJ
RE :”MSNBC ratings “unexpectedly” take a turn (for the worse)”

Seems pretty natural.

What does MSNBC have to talk about??
, versus what does FNC have to talk about? They got real stuff to report on,

Should be no surprise. Don't expect it to last forever.

17 posted on 06/01/2013 8:28:22 PM PDT by sickoflibs (To GOP : Any path to US citizenship IS putting them ahead in line. Stop lying about your position.)
[ Post Reply | Private Reply | To 1 | View Replies]

The ratings data does not square with elections results.

We’re a conservative Country held hostage to something very #ing evil.


18 posted on 06/01/2013 8:40:10 PM PDT by Gene Eric (Don't be a statist!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Judging from the occasional glimpes of MSNBC I might catch while flipping through the channels, they obviously seem to be targeting the whiney, urban homo audience. Can’t imagine anyone beyond that category finding it remotely palatable.

Of course, FoxNews hasn’t been any great shakes in recent years either. Especially since Rove started appearing. Seemed to go from offering a mildly generic conservative voice, to a rather beltway-centric mouthpiece for the GOP establishment. They really lost me.

CNN? All I’ve noticed is that they seem obsessed with the topic of “race.” Haven’t given them the time of day in years, so can’t even comment much on them.

Funny, I’ve always been such a news/political junkie, going back to the Reagan era, and used to watch just about everything to one degree or another. Just can’t stomach it anymore. Don’t watch any of it. I think the whole dreary, depressing 2012 campaign season just killed my longstanding interest and enthusiasm altogether.


19 posted on 06/01/2013 8:40:15 PM PDT by greene66
[ Post Reply | Private Reply | To 1 | View Replies]

To: MistrX

Rachel is more likely leaning over a urinal.


20 posted on 06/01/2013 8:42:22 PM PDT by Viennacon
[ Post Reply | Private Reply | To 12 | View Replies]

To: SeekAndFind

I hope when MSDNC cans Al Sharpton, conservatives of every stripe will yell “racist” and “bigot” at the network for firing the only black prime time face they have. I’d love to see “lily white” MSDNC get a dose of their own medicine.


21 posted on 06/01/2013 8:44:37 PM PDT by OrangeHoof (Our economy won't heal until one particular black man is unemployed.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
I wonder why that is... Any reason why these places can’t turn on FOX News instead?

I stayed at the Marriott @ Newark Airport last week and happy to report they have Fox News on in the lobby!

22 posted on 06/01/2013 8:45:17 PM PDT by capydick (''Life's tough.......it's even tougher if you're stupid.'')
[ Post Reply | Private Reply | To 6 | View Replies]

To: ClearCase_guy

BTTT


23 posted on 06/01/2013 8:53:46 PM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
[ Post Reply | Private Reply | To 14 | View Replies]

To: SeekAndFind

If republicans, conservatives, and a bunch of mushy independents would JUST QUIT WATCHING the LSD channel they would not have any viewers left.

The only people that check in on MSLSD are folks that monitor them to see what they are sayin’ and this is the problem.

MSNBC can charge money to advertisers because of viewers that monitor that mess which is often largely the right monitoring the left, (like republishing the Spitter and keeping him in business) people think that the federal government is a mess?

Just turn them off and Darwinisn will work.


24 posted on 06/01/2013 9:06:00 PM PDT by quantim (Victory is not relative, it is absolute.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

No one believes the crap anymore. When liberalism is exposed for it’s decrepit nature, people quickly abandon it until they are seduced by it’s lies again.

Or maybe people just can’t stand two people that look like Rachel Maddow back to back.


25 posted on 06/01/2013 9:07:14 PM PDT by struggle
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind; FlingWingFlyer
I wonder why that is... Any reason why these places can’t turn on FOX News instead?

The local Shell gas station is owned by an Indian by birth (dot not feather) American by choice. His big screen on the wall is always tuned to Fox News. He gets all my business for gasoline and sundry items in the convenience store part.

26 posted on 06/01/2013 9:14:04 PM PDT by Graybeard58 (_.. ._. .. _. _._ __ ___ ._. . ___ ..._ ._ ._.. _ .. _. .)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Wiggins

Hit rock bottom and then started digging.


27 posted on 06/01/2013 9:14:23 PM PDT by Gil4 (Progressives - Trying to repeal the Law of Supply and Demand since 1848)
[ Post Reply | Private Reply | To 2 | View Replies]

To: SeekAndFind
Its fairly obvious from Fox's experience that people prefer to get a variety of viewpoints for their news. I think most Americans like to hear different arguments and make up their own minds.

That MSNBC has not done this and has stayed politically pure and hard left, says that someone who pulls the strings is willing to forgo large sums of money for this ideological purity.

28 posted on 06/01/2013 9:16:18 PM PDT by Last Dakotan
[ Post Reply | Private Reply | To 1 | View Replies]

To: greene66
FoxNews hasn’t been any great shakes in recent years either. Especially since Rove started appearing

Not to mention Geraldo, Shep, Juan, Beckel etc.

29 posted on 06/01/2013 9:16:41 PM PDT by Graybeard58 (_.. ._. .. _. _._ __ ___ ._. . ___ ..._ ._ ._.. _ .. _. .)
[ Post Reply | Private Reply | To 19 | View Replies]

To: Gil4

What a God awful channel. MSNBC needs to be put down for good.


30 posted on 06/01/2013 9:17:43 PM PDT by Wiggins
[ Post Reply | Private Reply | To 27 | View Replies]

To: SeekAndFind

If cafeteria style cable ever comes about, MSNBC and their ilk will fold. As it is, they are part of a package and are supported by conservatives who have cable.


31 posted on 06/01/2013 9:19:45 PM PDT by Graybeard58 (_.. ._. .. _. _._ __ ___ ._. . ___ ..._ ._ ._.. _ .. _. .)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
Get worse?

That's like being in the lowest pit in Hell and realizing there's a basement.

32 posted on 06/01/2013 9:24:59 PM PDT by BigCinBigD (...Was that okay?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Well I guess that one of the three morons who watch MSNBC decided to come out from the dark.


33 posted on 06/01/2013 9:54:21 PM PDT by chiefqc
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
I wonder why that is... Any reason why these places can’t turn on FOX News instead?

Most, if not all, major airports are run by the city governments, and guess who makes up major urban city governments?
34 posted on 06/01/2013 9:56:05 PM PDT by frankenMonkey (A fear of weapons is a sign of retarded sexual and emotional maturity." -- Sigmund Freud)
[ Post Reply | Private Reply | To 6 | View Replies]

To: SeekAndFind

Haven’t watched MSNBCLSD in years. Nothing of value what-so-ever. Fox is getting close though.


35 posted on 06/01/2013 10:39:37 PM PDT by Dallas59 (Q: The worst president in US history?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: FlingWingFlyer

We keep it on Fox even though I work with a large group of commies.

But then again I run the system and their whining falls on deaf ears. I love it when they roll their eyes when they get to see clips on the Nero Scandals.


36 posted on 06/01/2013 11:15:36 PM PDT by VRWCarea51
[ Post Reply | Private Reply | To 7 | View Replies]

To: SeekAndFind

One sleazy scandal after another emerged from the Ubama White House and people wanted honest reporting about them, so naturally they turned off MSNBC and went where they could get the news and the facts in a fair and balanced way.

These ratings reports are anything but “unexpected”.


37 posted on 06/01/2013 11:21:09 PM PDT by Lancey Howard
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

MSNBC, at this moment is on life support!!! A number of factors inside and out are at the apex of its multiple problems. First, POTUS Obama, ineffective with his agenda from the vey start of his second term, is truly a “Lame Duck” POTUS. Add to that the multiple (more to come) “Obama” scandals, one after the other, which are really just beginning and things get even worse as MSNBC tries to sweep the negative “Obama” news under the rug by covering political activity, that no objective person would consider important.

Add to these factors, a terribly weak & ineffective “line-up” of boring, non-factual shows, Rachel Maddow, Chris Hayes, Al Sharpton, Joe & Mika in the AM, Chris Matthews, etc. Then, of course, add some liberal disgust with the “Obama Thug Mantra”, coupled with a rising view from African-Americans, seeing that Obama has done zilch for them (They are worse off under Obama, then any other American POTUS) and they will be heavily weighted down and blamed for many years to come for their unfounded, unrewarded, undying support of Obama which has produced, little progress, gain or opportunity for Black and minority folks.

Bottom line: Obama is now damaged goods. He is going down, either sooner or later....but......he will either resign, be impeached or, most likely, just be rendered useless and ineffective as a criminal, thug, and tyrant leader. it happens to all despots, and....it will take its toll on Obama!!! The upcoming 2014 mid-term elections will clearly demonstrate this. Obamacare is dying on the vine, it may be overturned or, more likely altered with a common sense scapel knife.

MSNBC needs radical programming change right now!!! Otherwise, things will continue to detoriate until the MSNBC fails totally.


38 posted on 06/02/2013 12:14:30 AM PDT by JLAGRAYFOX ( My only objective is to defeat and destroy Obama & his Democrat Party, politically!!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Wiggins

Actually, for the last month or two...a large segment of people are tuned into HLN for the murder trial episode, and I suspect that MSNBC lost a quarter of their viewership to that. Toss in the fact that this isn’t an election year...fewer hyped-up viewers, and that generally explains the negative numbers.

Sadly, if anyone on the MSNBC staff had a contract coming up....they’d have to accept a pay-cut, rather than a pay-raise.


39 posted on 06/02/2013 2:24:43 AM PDT by pepsionice
[ Post Reply | Private Reply | To 2 | View Replies]

To: unixfox

MSNBC....The JC PENNEY of TV.


40 posted on 06/02/2013 2:36:21 AM PDT by Ann Archy
[ Post Reply | Private Reply | To 3 | View Replies]

To: SeekAndFind

Last week I was having breakfast in a hotel in NJ which is part of a large chain, and MUCH to my surprise Fox News was on every TV in the lobby and restaurant.


41 posted on 06/02/2013 2:47:51 AM PDT by EnquiringMind
[ Post Reply | Private Reply | To 6 | View Replies]

To: FlingWingFlyer

also in coffee shops and McDonalds on college campuses


42 posted on 06/02/2013 5:39:38 AM PDT by quintr
[ Post Reply | Private Reply | To 5 | View Replies]

To: JLAGRAYFOX

RE: Add to these factors, a terribly weak & ineffective “line-up” of boring, non-factual shows, Rachel Maddow, Chris Hayes, Al Sharpton, Joe & Mika in the AM, Chris Matthews, etc

For some strange, inexplicable reason, I find Al Sharpton and Chris Matthews to be programs that sometimes provide me comic relief...

(RESIST WE MUCH...)


43 posted on 06/02/2013 5:55:21 AM PDT by SeekAndFind
[ Post Reply | Private Reply | To 38 | View Replies]

To: Wiggins

How many respondents do they have these days? I assume it’s Nielsen - maybe with cable it’s another outfit — anyway, last I saw it was 5000 respondents for Nielsen...I guess for a country of 300M, 346000 viewers means 6 out of 5000.

So I suppose they don’t have to increase sample size...yet.


44 posted on 06/02/2013 6:29:23 AM PDT by scrabblehack
[ Post Reply | Private Reply | To 2 | View Replies]

To: SeekAndFind

http://digbysblog.blogspot.com/2013/05/liberal-retreat.html

From the link:

... it’s not just MSNBC. The online left has seen a steep decline in traffic since the election as well, which indicates to me that our audience in general is simply not interested in following politics at the moment.

******************************************************************

Most of the traffic to liberal sites was fake. Like fake twitterers... As much a lie as the astroturf Occupy Movement - with it’s ‘CraigsList hired protesters.

Chick fil A was the truth - almost a million
conservatives showed up. Liberals couldn’t field 2 gays per store for photo-ops. Even with the press willing to ‘meet them at an appointed time’....

The left has based their ‘popularity on paid stooges and trolls.


45 posted on 06/02/2013 6:59:44 AM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Ann Archy

http://digbysblog.blogspot.com/2013/05/liberal-retreat.html

From the link:

... it’s not just MSNBC. The online left has seen a steep decline in traffic since the election as well, which indicates to me that our audience in general is simply not interested in following politics at the moment.

******************************************************************

Most of the traffic to liberal sites was fake. Like fake twitterers... As much a lie as the astroturf Occupy Movement - with it’s ‘CraigsList hired protesters.

Chick fil A was the truth - almost a million
conservatives showed up. Liberals couldn’t field 2 gays per store for photo-ops. Even with the press willing to ‘meet them at an appointed time’... It’s JC Penny all over again...

The left has based their ‘popularity on paid stooges and trolls.


46 posted on 06/02/2013 7:01:30 AM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
Who watches this stuff? Watching MSMBC--and the rest of the Democrat Party propaganda organs--is like reading Pravda under the Soviets: BORING!
47 posted on 06/02/2013 7:21:01 AM PDT by Savage Beast (The forces of decadence are the forces of evil.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: sickoflibs
Citizens are voting with their TV remotes... and they're turning away from the corrupt left. Even Leno's benefiting from that trend.

Manipulators on the left will do what they can to make it appear the left is popular - including trying to gin up MSNBC's numbers.. You're right on that. But it'll fail.

Remember how almost a million people turned out for the Chick fil A protest - and the liberals couldn't field two gays for every store - even when the press was willing to ‘meet them at noon’?

Liberal ‘popularity’ is a well crafted exercise in high level astrotrufing - it's based on paid trolls. Right now those trolls are up against the wall - because if they're outed at this time, the jig's up.

48 posted on 06/02/2013 8:13:29 AM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
[ Post Reply | Private Reply | To 17 | View Replies]

To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

If there were a cable station that broadcast live footage from inside roller rinks, it would probably chart higher than MSNBC. Thanks SeekAndFind.


49 posted on 06/02/2013 2:53:17 PM PDT by SunkenCiv (Romney would have been worse, if you're a dumb ass.)
[ Post Reply | Private Reply | View Replies]

To: SunkenCiv
If there were a cable station that broadcast live footage from inside roller rinks, it would probably chart higher than MSNBC.

Watching paint dry is another possibility.

50 posted on 06/02/2013 4:35:02 PM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
[ Post Reply | Private Reply | To 49 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson